A limited-time pop-up shop for the wildly popular cat character “mofusand,” called “mofusand Fluffy Bakery,” is coming! It will be held from Thursday, September 3, 2026, through Wednesday, September 16, 2026, at the event hall on the 8th floor of Sogo Yokohama, featuring merchandise and new products, as well as mofusand × Sanrio Characters merchandise.
・The event runs from Thursday, September 3, 2026, to Wednesday, September 16, 2026 ; hours are 10:00 a.m.–8:00 p.m. (until 5:00 p.m. on the last day)
・Features a cat mascot dressed as a baker, as well as tableware, stationery, and more
・Four new “Fluffy Sea Creature Cat Mascots” are now available
・“mofusand × Sanrio Characters” merchandise and capsule toys are also on sale
・Receive a free gift with purchases of 3, 300 yen or more / 8,800 yen or more to receive a free gift
About “mofusand Fluffy Bakery”
“mofusand Fluffy Bakery,” a limited-time pop-up shop featuring the social media-born cat character “mofusand,” will be held at the 8th-floor event hall in Sogo Yokohama. At the venue, merchandise from the “Fluffy Bakery” series—featuring cats dressed in chef’s coats and berets as they busily bake bread—will be available all at once. The lineup ranges from plush mascots to tableware, stationery, and capsule toys.
In addition, the “mofusand × Sanrio Characters” , as well as the new “Fluffy Sea Creature Cat Mascots”!
©mofusandEvent Dates, Venue, and Admission
The event runs from Thursday, September 3, 2026, through Wednesday, September 16, 2026. Hours are 10:00 AM to 8:00 PM; on the final day, Wednesday, September 16, (Wed), the event will close at 5:00 PM.
Admission to this event is free, and visitors will be admitted on a first-come, first-served basis starting at opening time. If the waiting line becomes too long, organizers are considering distributing numbered tickets with designated time slots. The latest information will be posted on the “Marimo Craft Event X Account.”
Special Offer for Purchases at “mofusand Mofumofu Bakery”
At the venue, promotional gifts will be given to those who purchase “mofusand”-related merchandise. Distribution begins on Thursday, September 3, 2026.
Purchase Bonus #1: “Mofumofu Bakery Red Envelope Set”
For purchases of 3,300 yen (tax included) or more, you’ll receive one “mofusand Mofumofu Bakery Red Envelope Set” (containing 2 large and 2 small envelopes). Sizes are (Large) H180 × W90 mm and (Small) H105 × W70 mm.
©mofusandPurchase Bonus #2: “Mofusand Fluffy Bakery Face Badges (6 Varieties Total)”
With purchases of 8,800 yen (tax included) or more, receive one randomly selected “mofusand Mofumofu Bakery Face Badge (6 Varieties Total)” as a gift. The size is approximately H60–80 × W60–70 × D30 mm.
©mofusand| Quantities are limited; offer ends when supplies run out |
| Open to customers who purchase “mofusand” related products (purchases made at other stores are not eligible) |
| Combined or split transactions are not permitted |
| One item per person per transaction |
| Purchases made from capsule toy machines are not eligible |
New “Fluffy Sea Creature Cat Mascots” are here!
Four new “Fluffy Sea Creature Cat Mascots” are now available! Dolphins, sea otters, spotted seal, and otter costumes, all crafted from soft, fluffy fleece material. Each comes with a ball chain and a fish-shaped tag, and the front features a zipper closure.
Please note that there is a purchase limit of 3 items per transaction for this product.
| Product Name | Price (Tax Included) |
|---|---|
| Fluffy Sea Creature Cat Mascot (Dolphin Cat) | 1,980 yen |
| Fluffy Sea Creature Nyan Mascot (Dolphin Nyan) | 1,980 yen |
| Fluffy Sea Creature Nyan Mascot (Spotted Seal Nyan) | 1,980 yen |
| Fluffy Sea Creature Nyan Mascot (Otter Nyan) | 1,980 yen |
*Limit of 3 items per transaction
“Mofumofu Bakery” Merchandise
A wide variety of merchandise from the “Mofumofu Bakery” series, featuring cats dressed as bakery workers, is now available. In addition to plush mascots, bags, and pouches, but also tableware, stationery, and stickers—a full range of items for everyday use.
Mofumofu Bakery Plush Mascots
A total of 10 different mascot cats wrapped in bread—including sandwiches, sliced bread, danishes, and chocolate cornet rolls—are now available! Each comes with a chain and a tag featuring the bakery’s logo, so they can be attached to bags and other items.
| Product Name | Price (Tax Included) |
|---|---|
| Sand Nyan Mascot | 2,310 yen |
| Freshly Baked Bread Cat Mascot | 2,310 yen |
| Danish Cat Mascot (Strawberry) | 2,310 yen |
| Danish Nyan Mascot (Blueberry) | 2,310 yen |
| Chocolate Cornet Nyan Mascot | 2,310 yen |
| Jam Nyan Mascot (Strawberry) | 2,310 yen |
| Jam Nyan Mascot (Marmalade) | 2,310 yen |
| Bakery Cat Mascot (Brown and White) | 2,310 yen |
| Bakery Cat Mascot (Gray and White) | 2,310 yen |
| Bread Bag Nyan Mascot | 2,310 yen |
Mofumofu Bakery Bags, Pouches, and Charms
New items include a paper bag-style pouch that holds a mascot, a lunch-sized tote bag, and a cosmetics pouch shaped like a loaf of bread that stands on its own! The lineup also includes charms featuring unique phrases like “Protection Against Hunger” and “Charm for Meeting Freshly Baked Bread.”
| Product Name | Price (Tax Included) |
|---|---|
| Fits your mascot too! Paper-bag-style pouch with a window | 2,640 yen |
| Lunch-size tote with gussets | 3,520 yen |
| Standing Bread-Shaped Cosmetic Pouch | 2,750 yen |
| Flat Pouch | 2,200 yen |
| Drawstring Pouch M (2 designs total) | 990 yen each |
| Charms (2 designs total) | 990 yen each |
Mofumofu Bakery Acrylic Charms, Clips, and Pins
Introducing a 6-piece acrylic charm set featuring a line of cats on sliced bread and sandwiches, a collection of 8 trading card-style acrylic charms, and wooden trading clips! We also have sign-style clips modeled after standing signs , as well as a collection of metal pins.
| Product Name | Price (Tax Included) |
|---|---|
| 6-Piece Acrylic Charm Set (2 Varieties Total) | 1,650 yen each |
| Trading Shell-Style Acrylic Charms (8 Varieties Total) | Single: 880 yen / Box: 7,040 yen |
| Trading Wood Clips (6 varieties total) | Single: 880 yen / BOX 5,280 yen |
| Sign-Style Clips (6 varieties total) | 990 yen each |
| Pin Collection! (6 varieties total) | Single: 660 yen / Box: 3,960 yen |
*Since trading items are randomly selected, purchasing a BOX does not guarantee you will receive all varieties.
*The “Pin Collection!” is available only as a BOX set at the “mofusand Mofumofu Market (Online Store).”
Mofumofu Bakery Kitchen & Tableware
Introducing gauze face towels, hand towels, placemats, soup bowls, and more featuring the kitties who work at the bakery! From lunch plates and cutlery to wobbly glasses, absorbent coasters, and café curtains, we’ve got a full lineup of items to brighten up your kitchen.
| Product Name | Price (Tax Included) |
|---|---|
| Fluffy Gauze Face Towel | 2,200 yen |
| Hand Towels (2 Types Total) | 1,210 yen each |
| Tissue Box Cover for Hanging in the Kitchen | 2,200 yen |
| Place Mat | 1,320 yen |
| Soup Bowl | 2,970 yen |
| 2-Way Insulated Tumbler | 2, 750 yen |
| Toast Plate (2 designs total) | 2,200 yen each |
| Lunch Plate | 1,980 yen |
| Dinner Spoon | 770 yen |
| Dinner Fork | 770 yen |
| Swaying Glass | 1,650 yen |
| Water-Absorbing Coaster | 880 yen |
| Cafe Curtains | 2,420 yen |
Mofumofu Bakery Stationery & Stickers
Playful stationery items are here, including plump bread-shaped magnets, bread-shaped sticky notes, and soft, chewy stickers! We also carry stickers for your smartphone or luggage, wooden stamps, sketchbooks, and writing instruments like Jetstream and BIC ballpoint pens.
| Product Name | Price (Tax Included) |
|---|---|
| Puffy Bread Magnets (6 Varieties Total) | 660 yen each |
| Bread Sticky Notes (2 types total) | 605 yen each |
| Clear File Folders (2 designs total) | 385 yen each |
| Chewy Stickers (2 designs total) | 660 yen each |
| BIG Stickers (2 designs total) – Large enough to stick on a carry-on bag | 440 yen each |
| Stickers sized to fit on smartphones (8 designs total) | 385 yen each |
| Travel stickers (6 designs total) | 385 yen each |
| Clear Stickers | 440 yen |
| BIC Ballpoint Pens (4 varieties total) | 792 yen each |
| Jetstream (2 varieties) | 2,200 yen each |
| Wooden stamps (6 varieties) | 550 yen each |
| Sketchbook | 1,100 yen |
| Flip-Flop Memo Pad | 715 yen |
Mofumofu Bakery: Accessories, Puzzles, Shoppers
In addition to small items like eyeglass cases and clear multi-purpose cases (SS size), we’ve also introduced the 2-Way Pickle Stand—which doubles as a display—and 300-piece jigsaw puzzles! The six types of bags (shoppers) are sold at random, and box sets are also available.
| Product Name | Price (Tax Included) |
|---|---|
| Glasses Case (2 types total) | 1,540 yen each |
| Clear Multi-Case SS (2 types total) | 990 yen each |
| 2-Way Pickle Stand | 1,100 yen |
| 300-Piece Jigsaw Puzzle “No. 300-3313 Fluffy Bakery” | 1,980 yen |
| Bags (6 designs total) | Single item: 550 yen / Box: 3,300 yen |
*Since the “Bags” come in a random assortment of all 6 types, purchasing a BOX does not guarantee you’ll receive all varieties.
Fluffy Bakery Capsule Toys
Capsule toys will also be available at the venue. The lineup includes 10 types of matte oval pin badges, 10 types of acrylic stands, and 12 types of acrylic charms!
| Product Name | Price (Tax Included) |
|---|---|
| Matte Oval Pin Badge in Capsule (10 Varieties Total) | 300 yen per play |
| Acrylic Stand in Capsule (10 Varieties Total) | 300 yen per play |
| Acrylic Charm in Capsule (12 Varieties Total) | 300 yen per play |
*Purchases made at capsule toy machines are not eligible for purchase bonuses.
“mofusand × Sanrio Characters” Merchandise
Merchandise from the “mofusand × Sanrio Characters” collaboration series is now available! Cats dressed in Sanrio character costumes are featured across a wide range of items, including plush mascots, figurines, miscellaneous goods, and stationery.
Potefwa Mascots (9 varieties total)
A total of 9 varieties of cat mascots dressed in Hello Kitty, Pochacco, Kuromi, My Melody, Cinnamoroll, Pom Pom Purin, Hangyodon, Usahana, and Marron Cream costumes are now available! Be sure to check out the paw pads embroidered on the soles of their feet and the straps, which come in different colors for each character.
| Product Name | Price (Tax Included) |
|---|---|
| Potefwa Mascot (Hello Kitty) | 2,200 yen |
| Potefwa Mascot (Pochacco) | 2,200 yen |
| Potefwa Mascot (Kuromi) | 2,200 yen |
| Potefwa Mascot (My Melody) | 2,200 yen |
| Potefwa Mascot (Cinnamoroll) | 2,200 yen |
| Potefwa Mascot (Pom Pom Purin) | 2,200 yen |
| Potefwa Mascot (Hangyodon) | 2,200 yen |
| Potefwa Mascot (Usahana) | 2,200 yen |
| Potefwa Mascot (Marron Cream) | 2,200 yen |
Cat Mascots in Travel Bags (6 Varieties Total)
A set of 6 different mascot figures featuring cats dressed in Sanrio character costumes, each paired with a carry bag! The mesh bags, designed in each character’s signature color, come with a leash, creating a design that looks just like you’re taking your kitty for a walk.
| Product Name | Price (Tax Included) |
|---|---|
| Cat Mascot in Travel Bag (Hello Kitty) | 2,750 yen |
| Cat Mascot in Travel Bag (Pochacco) | |
| Nyanco Mascot in Travel Bag (Kuromi) | 2,750 yen |
| Nyanco Mascot in a Travel Bag (My Melody) | 2,750 yen |
| Cat Mascot in an Outing Bag (Cinnamoroll) | 2,750 yen |
| Nyanco Mascot in an Outing Bag (Pom Pom Purin) | 2,750 yen |
Fluffy Flocked Figure Collection (Vol. 1–Vol. 3)
Flocky figures with a brushed finish are here from Vol. 1 to Vol. 3! Each volume features a random selection of 8 varieties, including Hello Kitty, Cinnamoroll, Pompompurin, Kerokero Keroppi, Little Twin Stars, Bad Batsu-Maru, and more.
| Product Name | Price (Tax Included) |
|---|---|
| Fluffy Flocky Figure Collection Vol. 1 (8 Varieties Total) | Single Item: 1 ,100 yen / BOX 8,800 yen |
| Fluffy Flocked Figure Collection Vol. 2 (8 Varieties Total) | Single: 1,100 yen / Box: 8,800 yen |
| Fluffy Flocked Figure Collection Vol. 3 (8 Varieties Total) | Single Figure: 1,100 yen / Box: 8,800 yen |
*Since all 8 varieties are distributed randomly, purchasing a box does not guarantee you will receive all varieties.
mofusand × Sanrio Characters Bags & Pouches
Soft, quilted shoulder bags and sub-tote bags large enough to hold a parasol are now available! The lineup also includes pouches big enough for a pack of tissues, as well as sets of two pouches in different sizes.
| Product Name | Price (Tax Included) |
|---|---|
| Fluffy Quilted Bag | 4,400 yen |
| Sub-Tote Bag Large Enough to Hold a Sun Umbrella (2 designs total) | 3,410 yen each |
| Pouch Large Enough for a Packet of Tissues (2 designs total) | 2,530 yen each |
| 2-Piece Pouch Set | 1,980 yen |
mofusand × Sanrio Characters Acrylic Charms, Keychains, and Clips
Glitter-infused trading marble acrylic charms and acrylic mini mirror keychains are now available! The collection also includes a swaying acrylic keychain featuring a carousel motif and cloud-shaped acrylic clips.
| Product Name | Price (Tax Included) |
|---|---|
| Trading Marble Acrylic Charms (6 Varieties Total) | Single Item: 715 yen / Box: 4,290 yen |
| Trading Acrylic Mini Mirror Keychains (6 varieties total) | Single: 715 yen / Box: 4,290 yen |
| Oval 2-Piece Clip Set (4 Varieties Total) | 1,100 yen each |
| Acrylic Clips (6 varieties total) | 990 yen each |
| Swinging Acrylic Keychains (6 varieties total) | 990 yen each |
*Since trading items are randomly selected, purchasing a box does not guarantee you will receive all varieties.
mofusand × Sanrio Characters: Miscellaneous Goods & Fashion Accessories
Check out the new retro glasses, mouse pads, and the “Bitatto One-Push Mini”—a wet wipe lid—featuring characters relaxing on a cloud! In addition to small accessories like eyeglass cases, mini towels, small drawstring pouches, and clear multi-purpose cases (S), the collection also includes 500-piece jigsaw puzzles and a pin collection.
| Product Name | Price (Tax Included) |
|---|---|
| Retro Glass | 2,530 yen |
| Bitatto One-Push Mini 2-Piece Set (Amusement Park) | 1,320 yen |
| Mouse Pad | 1,650 yen |
| Glasses Case (6 designs total) | 1,540 yen each |
| Mini Towels (6 Varieties) | 770 yen each |
| Small Drawstring Bags (6 Varieties) | 660 yen each |
| Clear Multi-Purpose Case S (6 Designs Total) | 990 yen each |
| 2-Way Pick-Up Stand | 1,100 yen |
| 500-Piece Jigsaw Puzzle “No. 500-786: Above the Clouds” | 2,640 yen |
| Pin Collection! (6 designs total) | Single: 660 yen / Box: 3, ,960 yen |
*Since the “Pin Collection!” consists of 6 varieties sold at random, purchasing a box does not guarantee you will receive all varieties.
*The “Pin Collection!” is available only by the box at “mofusand Mofu Mofu Market (Online Store).”
mofusand × Sanrio Characters Stationery & Stickers
Stickers featuring cats enjoying a day out at an amusement park, hologram clear files, and flip-open memo pads are now available! The lineup also includes a large memo pad with plenty of blank space, stickers sized to fit on your smartphone, a sketchbook, and Jetstream pens.
| Product Name | Price (Tax Included) |
|---|---|
| Large Free-Space Notepad | 968 yen |
| Stickers (2 varieties total) | 660 yen each |
| Hologram Clear File (2 types total) | 440 yen each |
| Flip-Flop Memo Pad | 715 yen |
| Stickers that fit on your smartphone (9 designs total) | 385 yen each |
| Travel Stickers (5 designs total) | 385 yen each |
| Clear Stickers: Let’s Go to the Amusement Park! | 440 yen |
| Jetstream Pens (2 types total) | 2,200 yen each |
| Sketchbook: Let’s Go to the Amusement Park! | 1,100 yen |
mofusand × Sanrio Characters Capsule Toys
“mofusand × Sanrio Characters” capsule toys will also be available. A collection of trading acrylic stands with an aurora finish and a collection of glittering pin badges—each featuring a total of 6 varieties—will be released!
mofusand × Sanrio Characters Capsule Toys Price List
Product Name
Price (Tax Included)
Trading Acrylic Stands in Capsules (6 varieties total)
400 yen per play
Trading Sparkling Pin Badge Collection in Capsules (6 varieties total)
300 yen per play
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“mofusand Mofumofu Bakery” starts September 3!
©mofusand
“mofusand Mofu Mofu Bakery” at Sogo Yokohama: Event Overview
Event Dates
September 3, 2026 (Thu) – September 16, 2026 (Wed)
Hours
10:00 AM – 8:00 PM
*On the final day, Wednesday, September 16, the event ends at 5:00 PM
Venue
Sogo Yokohama, 8th Floor Event Hall
2-18-1 Takashima, Nishi-ku, Yokohama City, Kanagawa Prefecture 220-8510
Admission
Free admission
* Visitors will be admitted on a first-come, first-served basis starting at opening time. If the line becomes too long, we may distribute numbered tickets with designated time slots.
Purchase Bonuses
A red envelope set with purchases of 3,300 yen (tax included) or more / One random “Okao” badge (6 varieties total)—1 random item included
Official Website
mofusand Mofumofu Bakery Sogo Yokohama Special Site
Official X
Marimo Craft Event X Account
Frequently Asked Questions about “mofusand Mofumofu Bakery”
When is the “mofusand Mofumofu Bakery” event at Sogo Yokohama taking place?
| Product Name | Price (Tax Included) |
|---|---|
| Trading Acrylic Stands in Capsules (6 varieties total) | 400 yen per play |
| Trading Sparkling Pin Badge Collection in Capsules (6 varieties total) | 300 yen per play |
人気作品のキャラクターグッズ Anime Store.JP (アニスト) にて取扱中！
©mofusand| Event Dates | September 3, 2026 (Thu) – September 16, 2026 (Wed) |
|---|---|
| Hours | 10:00 AM – 8:00 PM *On the final day, Wednesday, September 16, the event ends at 5:00 PM |
| Venue | Sogo Yokohama, 8th Floor Event Hall 2-18-1 Takashima, Nishi-ku, Yokohama City, Kanagawa Prefecture 220-8510 |
| Admission | Free admission * Visitors will be admitted on a first-come, first-served basis starting at opening time. If the line becomes too long, we may distribute numbered tickets with designated time slots. |
| Purchase Bonuses | A red envelope set with purchases of 3,300 yen (tax included) or more / One random “Okao” badge (6 varieties total)—1 random item included |
| Official Website | mofusand Mofumofu Bakery Sogo Yokohama Special Site |
| Official X | Marimo Craft Event X Account |
It runs from Thursday, September 3, 2026, through Wednesday, September 16, 2026. Hours are 10:00 a.m. to 8:00 p.m., except on the final day, Wednesday, September 16 (Wed), the event will close at 5:00 PM.
Where is the venue?
Sogo Yokohama, 8th Floor Event Hall (2-18-2 Takashima, Nishi-ku, Yokohama City, Kanagawa Prefecture 220-8510 -18-1, Nishi-ku, Yokohama, Kanagawa 220-8510).
Do I need a numbered ticket to enter?
Admission to this event is free. Visitors will be admitted on a first-come, first-served basis starting at opening time; however, if the line becomes too long, we may distribute numbered tickets with designated time slots. The latest information will be posted on the Marimo Craft event X account.
How do I get the purchase bonus?
If you purchase “mofusand”-related merchandise totaling 3,300 yen (tax included) or more, you will receive a “Pochi Bag Set.” If you purchase 8,800 yen (tax included) or more, you will receive one random “Okao Badge” (out of 6 total designs). Distribution begins on Thursday, September 3, 2026 (Thursday). Supplies are limited and the offer ends when they run out. Please note that combining or splitting purchases is not allowed; each customer is limited to one of each item per transaction, and purchases made from capsule toy machines are not eligible.
What new products will be released?
Four new “Fluffy Sea Creature Cat Mascots” (Dolphin Cat, Sea Otter Cat, Spotted Seal Cat, and Otter Cat) will be released, each priced at 1,980 yen (tax included). There is a purchase limit of up to three items per transaction.
Please check the official website for details.
*Please note that the information in this article may be out of date; we kindly ask that you verify the details on the official website.
©mofusand © 2026 SANRIO CO., LTD. APPROVAL NO. L661538
