A limited-time pop-up shop for the wildly popular cat character “mofusand”—“mofusand Fluffy Bakery”—is here! It will be held from Thursday, September 3, 2026, through Wednesday, September 16 (Wed) at the Sogo Yokohama 8th Floor Event Hall, featuring merchandise and new products starring the cats dressed as bakers, as well as items from the mofusand × Sanrio Characters collaboration.
・The event runs from Thursday, September 3, 2026, to Wednesday, September 16, 2026. Hours are 10:00 a.m. to 8 :00 (until 17:00 on the last day)
・A wide variety of “Mofumofu Bakery” merchandise will be available, including a cat mascot dressed as a baker, tableware, and stationery
・ Four new “Fluffy Sea Creature Cat Mascots” will be available
・“mofusand × Sanrio Characters” merchandise and capsule toys will also be on sale
・Receive a free gift with purchases of 3,300 yen or more, or 8,800 yen or more
Details on “mofusand Fluffy Bakery”
“mofusand Fluffy Bakery,” a limited-time pop-up shop featuring the social media-born cat character “mofusand,” will be held at the event venue on the 8th floor of Sogo Yokohama. At the venue, merchandise from the “Fluffy Bakery” series—featuring cats hard at work baking bread while wearing chef’s coats and berets—will be available all at once. The lineup ranges from plush mascots to tableware, stationery, and capsule toys.
In addition, the “mofusand × Sanrio Characters” series—a collaboration between mofusand and Sanrio Characters—and the new “Fluffy Sea Creature Cat Mascots” will also be available!
©mofusandEvent Dates & Venue & Admission
The event runs from Thursday, September 3, 2026, through Wednesday, September 16, 2026. Hours are 10:00 a.m. to 8:00 p.m., except on the final day, Wednesday, September 16, when the event closes at 5:00 p.m.
Admission to this event is free, and visitors will be admitted on a first-come, first-served basis starting at opening time. If the line grows too long, organizers are considering distributing numbered tickets with designated time slots. The latest information will be posted on the “Marimo Craft Event X Account.”
Special Offer for Purchases at “mofusand Mofumofu Bakery”
At the venue, promotional gifts will be given to those who purchase “mofusand”-related merchandise. Distribution begins on Thursday, September 3, 2026.
Purchase Bonus #1 “Mofumofu Bakery Red Envelope Set”
For purchases of 3,300 yen (tax included) or more, you’ll receive one “mofusand Mofumofu Bakery Red Envelope Set” (containing 2 large and 2 small envelopes). Sizes are (Large) H180 × W90 mm and (Small) H105 × W70 mm.
©mofusandPurchase Bonus #2: “Mofumofu Bakery Face Badges (6 Varieties Total)”
With purchases of 8,800 yen (tax included) or more, receive one random “mofusand Mofumofu Bakery Face Badge (6 Varieties Total)” as a gift. The size is approximately H60–80 × W60 –70 × D30 mm.
©mofusand| Quantities are limited; offer ends when supplies run out |
| Open to customers who have purchased “mofusand” related products (purchases made at other stores are not eligible) |
| Combining or splitting purchases is not permitted |
| One item per person per transaction |
| Purchases made from capsule toy machines are not eligible |
New “Fluffy Sea Creature Cat Mascots” are here!
Four new “Fluffy Sea Creature Cat Mascots” are now available! Dolphin, Sea Otter, Spotted Seal, and otters—are brought to life in soft, plush fabric. Each comes with a ball chain and a fish-shaped tag, and the front features a zipper closure.
Please note that there is a purchase limit of 3 items per transaction for this product.
| Product Name | Price (Tax Included) |
|---|---|
| Fluffy Sea Creature Nyan Mascot (Dolphin Nyan) | 1,980 yen |
| Fluffy Sea Creature Nyan Mascot (Sea Otter Nyan) | 1,980 yen |
| Fluffy Sea Creature Nyan Mascot (Spotted Seal Nyan) | 1,980 yen |
| Fluffy Sea Creature Nyan Mascot (Otter Nyan) | 1,980 yen |
*Limit 3 items per transaction
“Fluffy Bakery” Merchandise
A wide variety of merchandise from the “Fluffy Bakery” series, featuring cats dressed as bakery staff, is now available. The lineup includes everything from plush mascots, bags, and pouches to tableware, stationery, and stickers—all items perfect for everyday use.
Mofumofu Bakery Plush Toys Mascots
A total of 10 types of mascot cats wrapped in bread—such as sandwiches, sliced bread, danishes, and chocolate cornet rolls—are now available! Each comes with a chain and a tag featuring the bakery’s logo, so you can attach them to bags and other items.
| Product Name | Price (Tax Included) |
|---|---|
| Sand Nyan Mascot | 2,310 yen |
| Freshly Baked Bread Cat Mascot | 2,310 yen |
| Danish Cat Mascot (Strawberry) | 2,310 yen |
| Danish Nyan Mascot (Blueberry) | 2,310 yen |
| Chocolate Cornet Nyan Mascot | 2,310 yen |
| Jam Nyan Mascot (Strawberry) | 2,310 yen |
| Jam Nyan Mascot (Marmalade) | 2,310 yen |
| Bakery Cat Mascot (Brown and White) | 2,310 yen |
| Bakery Cat Mascot (Gray and White) | 2,310 yen |
| Bread Bag Nyan Mascot | 2,310 yen |
Mofumofu Bakery Bags, Pouches, and Charms
New items include paper-bag-style pouches that hold mascots, lunch-sized tote bags, and cosmetics pouches shaped like loaves of bread that stand on their own! The lineup also includes good-luck charms featuring unique phrases like “Protection Against Hunger” and “Good Luck with Freshly Baked Bread Encounters.”
| Product Name | Price (Tax Included) |
|---|---|
| Fits your mascot! Paper-bag-style pouch with a window | 2,640 yen |
| Lunch-sized tote with gussets | 3,520 yen |
| Standing “Bread” Cosmetic Pouch | 2,750 yen |
| Flat Pouch | 2,200 yen |
| Drawstring Pouch M (2 varieties total ) | 990 yen each |
| Charms (2 designs total) | 990 yen each |
Mofumofu Bakery Acrylic Charms, Clips, and Pins
A 6-piece acrylic charm set featuring a line of cats on slices of bread and sandwiches, a collection of 8 trading card-style acrylic charms, wooden trading-style clips, and more! We also have a selection of sign-style clips inspired by stand-up signs, as well as a collection of metal pins.
| Product Name | Price (Tax Included) |
|---|---|
| 6-Piece Acrylic Charm Set (2 Varieties Total) | 1,650 yen each |
| Trading Shell-Style Acrylic Charms (8 Varieties Total) | Single: 880 yen / BOX 7,040 yen |
| Trading-Style Wood Clips (6 varieties total) | Individual: 880 yen / BOX: 5,280 yen |
| Sign-Style Clips (6 varieties total) | 990 yen each |
| Pin Collection! (6 varieties total) | Single item: 660 yen / BOX: 3,960 yen |
*Since trading items are randomly selected, purchasing a box does not guarantee you will receive all varieties.
*The “Pin Collection!” is available only in box sets at the “mofusand Mofumofu Market (Online Store).”
Mofumofu Bakery Kitchen & Tableware
Introducing gauze face towels, hand towels, placemats, soup bowls, and more featuring the kitties who work at the bakery! From lunch plates and cutlery to wobbly glasses, absorbent coasters, and café curtains, we’ve got a full lineup of items to brighten up your kitchen.
| Product Name | Price (Tax Included) |
|---|---|
| Fluffy Gauze Face Towel | 2,200 yen |
| Hand Towels (2 types total) | 1,210 yen each |
| Tissue Box Cover for Hanging in the Kitchen | 2,200 yen |
| Placemat | 1,320 yen |
| Soup Bowl | 2,970 yen |
| 2-Way Insulated Tumbler | 2,750 yen |
| Toast Plate (2 designs available) | 2,200 yen each |
| Lunch Plate | 1,980 yen |
| Dinner Spoon | 770 yen |
| Dinner Fork | 770 yen |
| Swaying Glass | 1,650 yen |
| Absorbent Coaster | 880 yen |
| Café Curtain | 2,420 yen |
Mofumofu Bakery Stationery & Stickers
Playful stationery items are now available, including plump bread-shaped magnets, bread-shaped sticky notes, and chewy stickers! We also carry a variety of stickers that can be applied to smartphones and luggage, wooden stamps, sketchbooks, and writing instruments such as Jetstream and BIC ballpoint pens.
| Product Name | Price (Tax Included) |
|---|---|
| Plump Bread Magnets (6 varieties total) | 660 yen each |
| Bread Sticky Notes (2 varieties total) | 605 yen each |
| Clear File Folders (2 designs total) | 385 yen each |
| Chewy Stickers (2 designs total) | 660 yen each |
| BIG Stickers (2 designs total) – Large enough to stick on a carry-on bag | 440 yen each |
| Stickers in a size that fits on a smartphone (8 varieties total) | 385 yen each |
| Travel Stickers (6 varieties total) | 385 yen each |
| Clear Stickers | 440 yen |
| BIC Ballpoint Pens (4 designs total) | 792 yen each |
| Jetstream (2 varieties) | 2,200 yen each |
| Wooden stamps (6 varieties) | 550 yen each |
| Sketchbook | 1,100 yen |
| Flip-Flop Memo Pad | 715 yen |
Mofumofu Bakery: Accessories, Puzzles, and Tote Bags
In addition to accessories like eyeglass cases and clear multi-purpose cases (SS size), we’ve also added the 2-Way Pickle Stand—which you can display as decor—and a 300-piece jigsaw puzzle! The six types of bags (shoppers) are sold at random, and box sets are also available.
| Product Name | Price (Tax Included) |
|---|---|
| Glasses Case (2 Types Total) | 1,540 yen each |
| Clear Multi-Case SS (2 Types Total) | 990 yen each |
| 2-Way Pickle Stand | 1,100 yen |
| 300-Piece Jigsaw Puzzle “No. 300 -3313 Fluffy Bakery” | 1, 980 yen |
| Bags (6 varieties total) | Single item: 550 yen / Box: 3,300 yen |
*The “ Since the “bags” come in a random assortment of 6 types, purchasing a box does not guarantee you will receive all varieties.
Mofumofu Bakery Capsule Toys
Capsule toy machines will also be set up at the venue. The lineup includes 10 types of matte oval pin badges, 10 types of acrylic stands, and 12 types of acrylic charms!
| Product Name | Price (Tax Included) |
|---|---|
| Matte Oval Pin Badge in Capsule (10 Varieties Total) | 300 yen per play |
| Acrylic Stand in Capsule (10 varieties total) | 400 yen per play |
| Acrylic Charm in Capsule (12 varieties total) | 300 yen per play |
*Purchases made at capsule toy machines are not eligible for purchase bonuses.
“mofusand × Sanrio Characters” Merchandise
Merchandise from the “mofusand × Sanrio Characters” collaboration series is now available! Cats dressed in Sanrio Character costumes are featured across a wide range of items, including plush mascots, figures, miscellaneous goods, and stationery.
Potefwa Mascots (9 Types Total)
Nine different cat mascots dressed in Hello Kitty, Pochacco, Kuromi, My Melody, Cinnamoroll, Pompompurin, Hangyodon, Usahana, and Marron Cream costumes are here! Be sure to check out the paw pads with embroidered paw prints and the straps in colors unique to each character .
| Product Name | Price (Tax Included) |
|---|---|
| Potefwa Mascot (Hello Kitty) | 2,200 yen |
| Potefwa Mascot (Pochacco) | 2,200 yen |
| Potefwa Mascot (Kuromi) | 2,200 yen |
| Potefwa Mascot (My Melody) | 2,200 yen |
| Potefwa Mascot (Cinnamoroll) | 2,200 yen |
| Potefwa Mascot (Pom Pom Purin) | 2,200 yen |
| Potefwa Mascot (Hangyodon) | 2,200 yen |
| Potefwa Mascot (Usahana) | 2,200 yen |
| Potefwa Mascot (Marron Cream) | 2,200 yen |
Cat Mascots in Travel Bags (6 Varieties Total)
A set of 6 different cat mascots, each featuring a cat dressed in a Sanrio character costume and a carry bag, is now available! The mesh bags, designed in the characters’ signature colors, come with a leash, giving the impression that you’re taking your cat for a walk.
| Product Name | Price (Tax Included) |
|---|---|
| Cat Mascot in Travel Bag (Hello Kitty) | 2,750 yen |
| Cat Mascot in Travel Bag (Pochacco) | 2, 750 yen |
| Nyanco Mascot in Travel Bag (Kuromi) | 2,750 yen |
| Cat Mascot in a Travel Bag (My Melody) | 2,750 yen |
| Nyanco Mascot in an Outing Bag (Cinnamoroll) | 2,750 yen |
| Nyanco Mascot in an Outing Bag (Pom Pom Purin) | 2,750 yen |
Fluffy Flocky Figure Collection (Vol. 1–Vol. 3)
Flocky figures with a brushed finish are available from Vol. 1 through Vol. 3! Each volume features 8 randomly selected designs, including a wide range of characters such as Hello Kitty, Cinnamoroll, Pompompurin, Kerokero Keroppi, Little Twin Stars, and Bad Batsumaru.
| Product Name | Price (tax included) |
|---|---|
| Fluffy Flocky Figure Collection Vol. 1 (8 varieties total) | Single: 1,100 yen / Box: 8,800 yen |
| Fluffy Flocky Figure Collection Vol. 2 (8 varieties total) | Single: 1,100 yen / Box: 8,800 yen |
| Fluffy Flocky Figure Collection Vol. 3 (8 Varieties Total) | Single: 1,100 yen / Box: 8,800 yen |
*Since all 8 varieties are distributed randomly, purchasing a box does not guarantee you will receive all varieties.
mofusand × Sanrio Characters Bags & Pouches
Introducing shoulder bags made of soft, fluffy quilted fabric and a sub-tote bag large enough to hold a parasol! The lineup also includes a pouch that fits a pack of tissues and a set of two pouches—one large and one small.
| Product Name | Price (Tax Included) |
|---|---|
| Fluffy Quilted Bag | 4,400 yen |
| Sub-Tote Bags Large Enough to Hold a Sun Umbrella (2 Styles Total) | 3,410 yen each |
| Pouches Large Enough to Hold a Packet of Tissues (2 Styles Total) | 2,530 yen each |
| Set of 2 Pouches | 1,980 yen |
mofusand × Sanrio Characters Acrylic Charms, Keychains, and Clips
Glitter-infused trading marble acrylic charms and acrylic mini mirror keychains are now available! We also have a swaying acrylic keychain featuring a merry-go-round motif and cloud-shaped acrylic clips .
| Product Name | Price (Tax Included) |
|---|---|
| Trading Marble Acrylic Charms (6 Varieties Total) | Single: 715 yen / Box: 4,290 yen |
| Trading Acrylic Mini Mirror Keychains (6 varieties total) | Single: 880 yen / Box: 5,280 yen |
| Oval 2-Piece Clip Set (4 Varieties Total) | 1,100 yen each |
| Acrylic Clip (6 Varieties Total) | 990 yen each |
| Swaying Acrylic Keychains (6 Varieties Total) | 990 yen each |
*Since trading items are distributed randomly, purchasing a box does not guarantee you will receive all varieties.
mofusand × Sanrio Characters: Miscellaneous Goods & Fashion Accessories
Check out the new retro glasses, mouse pads, and the “Bitatto One-Push Mini”—which doubles as a lid for wet wipes—featuring characters relaxing on a cloud! In addition to small items like eyeglass cases, mini towels, small drawstring pouches, and clear multi-purpose cases (S size), the collection also includes 500-piece jigsaw puzzles and a pin collection.
| Product Name | Price (Tax Included) |
|---|---|
| Retro Glasses | 2,530 yen |
| Vitatto One-Push Mini 2-Piece Set (Amusement Park) | 1, 320 yen |
| Mouse Pad | 1,650 yen |
| Glasses Case (6 Designs Total) | 1,540 yen each |
| Mini Towels (6 designs total) | 770 yen each |
| Small Drawstring Pouch (6 designs total) | 660 yen each |
| Clear Multi-Case S (6 designs total) | 990 yen each |
| 2-Way Pickle Stand | 1,100 yen |
| 500-Piece Jigsaw Puzzle “No. 500-786: Above the Clouds” | 2,640 yen |
| Pin Collection! (6 varieties total) | Single item: 660 yen / Box: 3,960 yen |
*Since the “Pin Collection!” consists of 6 random varieties, purchasing a box does not guarantee you will receive all varieties.
*The “Pin Collection!” is is sold exclusively by the box at the “mofusand Mofumofu Market (Online Store).”
mofusand × Sanrio Characters Stationery & Stickers
Stickers featuring cats out on a trip to an amusement park, hologram clear files, and flip-open memo pads are now available! The lineup also includes a large memo pad with plenty of blank space, stickers sized to fit on your smartphone, a sketchbook, and Jetstream pens.
| Product Name | Price (Tax Included) |
|---|---|
| Large Free-Space Notepad | 968 yen |
| Stickers (2 varieties total) | 660 yen each |
| Hologram Clear File (2 varieties total) | 440 yen each |
| Flap-style Memo Pad | 715 yen |
| Stickers in a size that fits on a smartphone (9 varieties total) | 385 yen each |
| Travel Stickers (5 designs total) | 385 yen each |
| Clear Stickers: Let’s Go to the Amusement Park! | 440 yen |
| Jetstream (2 varieties) | 2,200 yen each |
| Sketchbook: Let’s Go to the Amusement Park! | 1,100 yen |
mofusand × Sanrio Characters Capsule Toys
“mofusand × Sanrio Characters” capsule toys will also be available. A collection of trading acrylic stands with an aurora finish and a collection of sparkling pin badges will each be released in sets of 6 varieties!
| Product Name | Price (Tax Included) |
|---|---|
| Trading Acrylic Stands in Capsules (6 varieties total) | 400 yen per play |
| Trading Sparkling Pin Badge Collection in Capsules (6 varieties total) | 300 yen per play |
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“mofusand Mofumofu Bakery” opens on September 3!
©mofusand| Event Dates | September 3, 2026 (Thu) – September 16, 2026 (Wed) |
|---|---|
| Hours | 10: 00–20:00 *On the final day, Wednesday, September 16, the event ends at 17:00 |
| Venue | Sogo Yokohama, 8th Floor Event Hall 2-18-1 Takashima, Nishi-ku, Yokohama City, Kanagawa Prefecture 220-8510 |
| Admission | Free admission *Guests will be admitted on a first-come, first-served basis starting at opening time. If the line becomes too long, we may distribute numbered tickets with designated time slots |
| Purchase Bonuses | A lucky envelope set with purchases of 3,300 yen (tax included) or more / One random item (out of (6 varieties total)—1 random item |
| Official Website | mofusand Mofumofu Bakery Sogo Yokohama Special Site |
| Official X | Marimo Craft Event X Account |
Frequently Asked Questions About “mofusand Mofumofu Bakery”
When is the “mofusand Mofu Mofu Bakery” event at Sogo Yokohama taking place?
It runs from Thursday, September 3, 2026, to Wednesday, September 16, 2026. Hours are 10:00 a.m. to 8:00 p.m., except on the final day, Wednesday, September 16, when the event closes at 5:00 p.m.
Where is the venue?
Sogo Yokohama, 8th Floor Event Hall (2-18-1 Takashima, Nishi-ku, Yokohama City, Kanagawa Prefecture 220-8510).
Do I need a numbered ticket to enter?
Admission to this event is free. Visitors will be admitted on a first-come, first-served basis starting at opening time; however, if the waiting line becomes too long, we may distribute numbered tickets with designated time slots. The latest information will be posted on the Marimo Craft event X account.
How do I receive the purchase bonuses?
If you purchase “mofusand”-related merchandise totaling 3,300 yen (tax included) or more, you’ll receive a “Pochi Bag Set.” If you purchase 8,800 yen (tax included) or more, you’ll receive one random “Okao Badge” (out of 6 total designs). Distribution begins on Thursday, September 3, 2026 (Thursday). Supplies are limited and the promotion will end when items run out. Please note that combining or splitting purchases is not allowed; one item of each type will be given per transaction per person, and purchases made from capsule toy machines are not eligible.
What new products will be released?
Four new “Fluffy Sea Creature Cat Mascots” (Dolphin Cat, Sea Otter Cat, Spotted Seal Cat, and Otter Cat) will be released, each priced at 1,980 yen (tax included). There is a purchase limit of three items per transaction.
Please check the official website for details.
*Please note that the information in this article may be out of date. We kindly ask that you verify the details on the official website.
© mofusand © 2026 SANRIO CO., LTD. APPROVAL NO. L661538
