A Lawson campaign commemorating the 50th anniversary of the shōjo manga magazine *LaLa* will begin on Tuesday, October 27, 2026!
*Snow White with Red Hair*, *Ouran High School Host Club*, and *Vampire Knight* “Natsume’s Book of Friends”—will be available, and merchandise such as acrylic stands will also be sold in limited quantities at participating stores.
・Purchase any 3 eligible snacks to receive one exclusive original art sheet (5 designs total)
・Art sheets are available at Lawson stores nationwide (excluding some locations), limited to 20 per store on a first-come, first-served basis, through Monday, November 9
・Acrylic stands, acrylic badges, and nail tips will go on sale in stores starting Tuesday, October 27
・Pre-orders exclusive to @Loppi and HMV, as well as LAWSON PRINT stickers, will also be available
Details of the LaLa 50th Anniversary × LAWSON Campaign
A new campaign featuring original illustrations of characters from four works, adorned with crowns and white outfits, is now live!
In addition to giveaways of art sheets and in-store merchandise sales, the campaign includes pre-orders via @Loppi and HMV, as well as LAWSON PRINT stickers.
Get an Original Art Sheet with the Purchase of 3 Eligible Sweets
Buy three eligible Meiji snacks and receive one original art sheet featuring a design of your choice!
There are five designs in total: “Snow White with the Red Hair,” “Ouran High School Host Club,” “Vampire Knight,” “Natsume’s Book of Friends,” and a “Group Shot” featuring characters from all four series.
*The distribution period is from 7:00 AM on Tuesday, October 27, 2026, through Monday, November 9, 2026. The promotion will end once supplies run out.
*A limited quantity of 20 copies per store is available on a first-come, first-served basis.
*Limited to one copy of each type per person per store visit, up to a total of 5 copies.
*Store staff may hand out the giveaway at the register when you purchase eligible items.
*This promotion is valid at Lawson stores nationwide (excluding some stores, Natural Lawson, Lawson Store 100, and L-Minimart).
*Some items may not be available at certain stores.
*Eligible products include 24 Meiji items such as “Milk Chocolate,” “Kinoko no Yama Strawberry & Chocolat,” “Fruit Juice Gummies,” “Poi Full,” and 24 other items.
*Packaging shown is an example.
Limited-quantity original merchandise available in stores
Acrylic stands (10 varieties), acrylic badges (10 varieties), and nail tips (4 varieties) featuring newly drawn artwork will be available in stores starting Tuesday, October 27!
The acrylic stands are designed to be displayed together with a background card.
| Acrylic Stands (10 varieties total) |
1,980 yen each (tax included) Shirayuki, Zen, Obi, Suou Tamaki, Haruhi Fujioka, Kyoya Hou, Shu Kurano, Yuki Kurozu, Rei Kuriou, Takashi Natsume & Nyanko-sensei |
|---|---|
| Acrylic Badges (10 varieties total) |
880 yen each (tax included) A: Ouran High School Host Club Vol. 1 & Natsume’s Book of Friends (4 designs) B: Vampire Knight & Red-Haired Snow White (6 designs) |
| Nail Tips (4 designs total) |
1,980 yen each (tax included) Red-Haired Snow White, Ouran High School Host Club, Vampire Knight, Natsume’s Book of Friends |
Acrylic Stand Assembly Image
Acrylic Stand: Snow White with Red Hair
Acrylic Stand: Ouran High School Host Club
Acrylic Stand: Vampire Knight
Acrylic Stand: Natsume’s Book of Friends
Acrylic Badge A
Acrylic Badge B
Nail Tip Styling Examples
© Akizuki Sora / Hatori Bisco / Hino Matsuri / Midorikawa Yuki / Hakusensha
*In Hokkaido, Kyushu, the Chugoku region, Ehime, and the Tago-machi store (Aomori), sales begin on Wednesday, October 28; at the Gotsu Keikawa store (Shimane) and the Uchiko-Ikazaki Interchange Store (Ehime) will go on sale on Thursday, October 29.
*Due to limited quantities, sales will end once stock runs out.
Other Campaigns
Exclusively at @Loppi and HMV, pre-orders for canvas boards, Milk Pastel plush toys, tote bags, and Gacha Character pouches will begin on Tuesday, October 27.
Printable at multi-function copiers “LAWSON PRINT” features original stickers from 4 series (62 varieties in total)!
*Prices for @Loppi and HMV exclusive merchandise are as follows: canvas boards are 4,400 yen each (tax included), Milk Pastel Plush at 2,530 yen each (tax included), tote bags at 3,850 yen each (tax included), and Gacha Character Pouches at 3,300 yen each (tax included).
*Original LAWSON PRINT stickers are priced at 400 yen (tax included) for L size and 600 yen (tax included) for 2L size. They will be available from Tuesday, October 27, 2026, through Monday, December 28, 2026.
LaLa 50th Anniversary × LAWSON Campaign Starts October 27!
| Official Website | LaLa 50th Anniversary × Lawson Campaign Details |
|---|---|
| Art Sheets Distribution Period |
October 27, 2026 (Tue) 7:00 AM – November 9 (Mon) *Ends when supplies run out |
| Art Sheets Participating Stores |
Lawson stores nationwide * Excludes certain stores, Natural Lawson, Lawson Store 100, and L-Minimart |
| Art Sheets Distribution Conditions |
One sheet per purchase of three eligible Meiji snacks * Limited to one sheet per type per person per store, up to a total of 5 sheets *5 varieties total; 20 sheets per store, available on a first-come, first-served basis while supplies last |
| In-Store Sales | Available sequentially starting Tuesday, October 27, 2026 Acrylic Stands (10 varieties total): 1,980 yen each (tax included) Acrylic Badges (10 varieties total): 880 yen each (tax included) Nail Tips (4 varieties total): 1,980 yen each (tax included) *Stores in Hokkaido, Kyushu, the Chugoku region, Ehime, and Tagomachi (Aomori) will go on sale on Wednesday, October 28; Gotsu Keikawa Store (Shimane) and Uchiko-Ikazaki Interchange Store (Ehime) on Thursday, October 29 |
| @Loppi・ HMV | Pre-orders for exclusive merchandise begin Tuesday, October 27, 2026 |
| LAWSON PRINT | Original Stickers (62 varieties total) October 27, 2026 (Tue) – December 28, 2026 (Mon) |
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LaLa 50th Anniversary × Lawson Campaign FAQs
How do I get an art sheet?
From 7:00 AM on Tuesday, October 27, 2026, through Monday, November 9, you’ll receive one art sheet when you purchase three eligible Meiji snacks. A total of 20 sheets are available per store on a first-come, first-served basis while supplies last.
How many art sheets can I receive?
You can receive one of each type per person per store visit, up to a total of 5 sheets.
Can I choose the design of the art sheets?
You can choose your favorite design from a total of 5 varieties. When you purchase eligible products, a store clerk may hand you the prize at the register.
When will the in-store merchandise go on sale?
They will go on sale sequentially starting Tuesday, October 27, 2026. Stores in Hokkaido, Kyushu, the Chugoku region, Ehime, and the Tago-machi Store (Aomori) will begin sales on Wednesday, October 28, while the Gotsu Keikawa Store (Shimane) and the Uchiko-Ikazaki Interchange Store (Ehime) will begin sales on Thursday, October 29.
How much do the in-store merchandise items cost?
Acrylic stands and nail tips are 1,980 yen each (tax included), and acrylic badges are 880 yen each (tax included).
Please check the official website.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© Akizuki Sora / Hatori Bisko / Hino Matsuri / Midorikawa Yuki / Hakusensha
