“Josemaru,” a popular social media character depicted as a Bichon Frise puppy who works five days a week, will have a “Ichiban Kuji Chokotto Josemaru ~Furifuri Pretty Oinu~” capsule toy series released sequentially starting September 29, 2026.
Each draw costs 550 yen (including 10% tax), and every draw guarantees a prize. The lineup includes a plush mascot called “Sumahokurin” that can also be used as a smartphone cleaner, as well as acrylic charms that can be decorated with stickers.
・Sales will begin sequentially starting September 29, 2026
・Each play costs 550 yen (including 10% tax), and there are no losing prizes
・Available at Ichiban Kuji ONLINE and the official Ichiban Kuji shop
・For Prizes C and D, you can choose your design from a total of 6 varieties
Release Overview for Josemaru “Ichiban Kuji Chokotto”
An Ichiban Kuji series is coming from “Josemaru,” a Bichon Frise puppy who works five days a week and has become a social media sensation. Centered around plush mascots, this lineup lets you spend time with Josemaru and her friends.
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| Product Name | Ichiban Kuji Chokotto Josemaru ~Furifuri Pretty Dog~ |
|---|---|
| In-Store Sales | Scheduled to go on sale sequentially starting September 29, 2026 |
| Online Sales | Scheduled to go on sale starting at 5:00 PM on September 29, 2026 |
| Price | 550 yen per play (includes 10% tax) |
| Retailers | Ichiban Kuji ONLINE / Ichiban Kuji Official Shop |
| Official Website | Ichiban Kuji Club Product Page |
| Ichiban Kuji ONLINE | View on Ichiban Kuji ONLINE |
| Official X | @ichibanKUJI |
*Availability may be suspended or release dates may vary depending on store circumstances
*Available while supplies last
*Actual products may differ from the images
*Content is subject to change without notice
Josemaru “Ichiban Kuji Chokotto” Lineup
Prizes A and B are “Sumahokurin,” plush mascots that can also be used as smartphone cleaners. You can also attach them to the acrylic charm from Prize C to enjoy them together. Both Prize C and Prize D allow you to choose from a total of 6 designs, and the set is designed so you can use the Prize D stickers to decorate your Prize C item.
[Prize A] Sumahokurin, Josemaru, Furifuri, Pretty
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There is one design available. It’s a plush mascot that can also be used as a smartphone cleaner for Josemaru.
[Prize B] Smartphone Cleaner “Furifuri Pretty”
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There is one design in total. It’s the same “Sumahokurin” as Prize A, but this one features a “Rate” design.
[Prize C] Pretty Custom Charm
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There are 6 designs in total, so you can choose your favorite. These are Josemaru acrylic charms, and you can even decorate them with the D Prize stickers to create your very own unique charm.
[Prize D] Stick-It-Here Deco-Deco Sticker
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There are 6 designs in total, and you can choose your favorite. This set includes die-cut stickers and clear stickers, so you can have fun decorating your Prize C item or slipping them into your smartphone case.
[Last One Prize] “Always Together” Pocket-Sized Warm Cloth
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This is a blanket with a pocket. You can get it by picking the last one left in-store.
| Prize A | Sumahokurin Josemaru Furifuri Pretty / 1 design total |
|---|---|
| Prize B | Sumahokurin Late Furifuri Pretty / 1 variety |
| Prize C | Pretty Custom Charm / 6 varieties total (selectable) |
| Prize D | Peta Peta Deco Deco Seal / 6 Varieties Total (Choose One) |
| Last One Prize | Zutoisho Poketsuki Warm Cloth/1 Variety Total |
*The Last One Prize is awarded when you draw the very last item in-store. Please check with the store for the remaining number of tickets.
Josemaru “Ichiban Kuji Chokotto” Double Chance Campaign
A Double Chance Campaign, which you can enter after drawing a ticket, will also be held. The prize is the “Sumahokurin Josemaru & Late Set,” which combines Prize A and Prize B, and 10 sets will be awarded.
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| Prizes | Sumahokurin Josemaru & Late Set/ 1 design total |
|---|---|
| Number of Prizes | 10 sets (combined total from in-store and online sales) |
| Campaign Period | From the release date through the end of December 2026 |
| How to Enter | Enter via LINE / Enter your number on Ichiban Kuji Club to participate |
*This is a set prize combining Prize A and Prize B
*Limited to one win per person
*The maximum number of winners may have already been reached at the time of entry
*The campaign period may be extended
Josemaru “Ichiban Kuji Chokotto” Frequently Asked Questions
How much does one draw cost?
The manufacturer’s suggested retail price is 550 yen per draw (including 10% tax). There are no losing tickets—everyone who draws is guaranteed to win one of the prizes.
Where can I buy it?
It will be available on Ichiban Kuji ONLINE and at the official Ichiban Kuji shop. In-store sales are scheduled to begin sequentially starting September 29, 2026, while online sales are scheduled to begin at 5:00 PM on the same day, September 29.
Are there any prizes where you can choose the design?
For Prize C (Pretty Custom Charm) and Prize D (Peta Peta Deko Deko Shiru), you can choose your favorite from a total of 6 designs. Prizes A and B each have only one design available.
Please tell me about the Double Chance Campaign.
From the release date through the end of December 2026, 10 sets of the “Sumahokurin’s Josemar & Latte Set” will be awarded via a random drawing. This is a set prize combining Prize A and Prize B, and each person is limited to winning once.
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Please check the official website for details.
*Please note that the information in these articles may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
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