New items featuring “JOCHUM,” a character co-developed by the popular global boy band JO1 and Sanrio, will be available at Shimamura stores nationwide.
Starting November 13, 2026, a wide range of items—including bags, pouches, home decor, and women’s apparel—will go on sale.
・They will also go on sale at Shimamura Park starting at 3:00 PM on the same day
・New items include fluffy tote bags and hard-shell keychains
・Home decor items such as blankets, storage boxes, and bathroom accessories will also be available
・Women’s T-shirts, loungewear pants, and shoes will also be available
JOCHUM “Shimamura” Product Overview
Shimamura’s new “JOCHUM” collection features over 30 items, ranging from everyday bags and accessories to home decor, car accessories, and apparel.
There are also mugs and tumblers that change color when filled with water.
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| Release Date | November 13, 2026 Shimamura Park: Starting at 3:00 PM on the same day |
|---|---|
| Available at | Shimamura stores nationwide, Shimamura Park Shimamura Store Locator |
| Official Website | Sanrio Official News JOCHUM Official Website |
*Stock availability varies by store
* Items marked with a ★ are not available at the Shiina-cho, Nitta, Kugahara, Sangenjaya, Takadanobaba, Peacock Store Asagaya, Seiyu Ofuna, or Albi Sumido stores
*Images are for illustrative purposes only
JOCHUM “Shimamura” Lineup
The bag collection includes fluffy tote bags, tote bags with built-in pass cases, and packable tote bags that can be folded for easy transport.
Interior items include blankets, pillowcases, and seat cushions, as well as bathroom essentials such as foot mats and toilet paper holders.
Bags & Pouches
| Various Tote Bags | 1,639 yen |
|---|---|
| Various Tote Bags with Pass Case | 2,189 yen |
| Various Drawstring Bags | 979 yen |
| Various Tissue Pouches | 1,419 yen |
| Various Packable Tote Bags | 1,419 yen |
Miscellaneous Goods & Stationery
© ’26 SANRIO Copyright (C) Sanrio Co., Ltd.
| Various Click-Clack Keychains | 759 yen |
|---|---|
| Masking Tape 2-Pack (Various Types) | 539 yen |
| My Number-Style Card + Case Set | 429 yen |
| Various Eyeglass Cases with Cleaning Cloth | 1,419 yen |
| Various Towel Handkerchiefs | 539 yen |
| Various Shopping Bags with Pouches | 1,419 yen |
| Various Shopping Bags | 1,419 yen |
| Various Shopping Baskets | 1,089 yen |
Home & Kitchen
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| ★Various Blankets | 1,639 yen |
|---|---|
| Various Color-Changing Mugs | 1,419 yen |
| Various Color-Changing Tumblers | 1,089 yen |
| Various Freezer Bags | 209 yen |
| ★Various Pillowcases | 759 yen |
| ★Various Storage Boxes | 1,419 yen |
| ★Various Seat Cushions | 979 yen |
| ★Assorted Toilet Foot Mats | 1,089 yen |
| ★Assorted Toilet Paper Holders | 1,419 yen |
Apparel & Car Accessories
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| Women’s T-Shirts (Various Styles) (M, L, LL) | 1,419 yen |
|---|---|
| Various Women’s Relaxed-Fit Pants (M, L, LL) | 1,639 yen |
| Various Women’s Belly Warmers | 1,089 yen |
| Various Women’s Pants with Abdominal Support | 1,089 yen |
| Various Women’s Socks | 429 yen |
| Various Women’s Shoes | 2,189 yen |
| Various Car Seat Cushions | 869 yen |
| Various Car Magnets | 869 yen |
| Various Floor Mats | 1,089 yen |
*Items marked with ★ are not available at some stores.
*Stock availability varies by store.
JOCHUM “Shimamura” Frequently Asked Questions
When will these items go on sale?
They will go on sale at Shimamura stores nationwide on November 13, 2026. Sales at Shimamura Park will begin at 3:00 PM on the same day.
What kinds of items are available?
Bags and pouches such as tote bags and drawstring bags; miscellaneous goods such as click-clack keychains; home decor and kitchen goods such as blankets and mugs; and women’s T-shirts and shoes.
Can I buy these at all stores?
Stock availability varies by store. Items marked with a ★ are not available at the Shiina-cho, Nitta, Kugahara, Sangenjaya, Takadanobaba, Peacock Store Asagaya, Seiyu Ofuna, or Albi Sumido stores.
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Please check the official website for details.
*Please note that the information in this article may be outdated, so please check the official website for the latest details.
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