A campaign featuring “Hololive Production” and Lawson will take place at Lawson stores nationwide starting October 13, 2026.

Six characters, including Ayame Hyakki, will appear in illustrations featuring Halloween costumes and fall outfits, and the campaign will feature giveaways, in-store merchandise, and stores decorated with collaboration themes.

Overview of the Hololive “Lawson Campaign”

A “Hololive Production” campaign is being held at Lawson. In addition to merchandise available with the purchase of eligible products, the campaign will feature in-store and pre-order merchandise, Lawson Print, in-store announcements, and more.

The Lawson campaign in March 2026 featured clear sheets (15 per store) as prizes for purchasing energy drinks. This time, the prizes have changed to charms (12 per store), and a stamp campaign where you can receive original wallpapers has also been . The clear files redeemable with snacks remain at 30 per store, the same as last time.

Hololive “Lawson Campaign” Featured Talents and Illustrations

Six talents are featured this time. The illustrations fall into three categories: “Halloween Costumes,” “Autumn Outing Outfits,” and “Autumn Outfits to Brighten Your Day,” with different illustrations used for each item.

Halloween Costumes

A full-body illustration featuring black and orange as the main colors. It is used on charms, original wallpapers, crinkly acrylic keychains, in-store acrylic stands, pin badges, photo-style cards, large tapestries, the “Enjoy Autumn” set canvas board, and bromides.

Autumn Outing Outfit

A full-body illustration of her in casual clothes featuring checkered patterns and other designs. It is used on the large towel, acrylic keychains, and in-store items such as acrylic stands, pin badges, and photo-style cards.

Autumn Outfits to Brighten Your Days

This illustration depicts the character spending time amidst autumn foliage and scenery, just like the key visual. It is used on clear files, photo-style cards, and acrylic stand panels.

Original Merchandise Available Through the Hololive “Lawson Campaign”

When you purchase eligible products, you’ll receive a clear file and a charm on a first-come, first-served basis while supplies last. You can choose your favorites from a selection of six designs for both items.

Original Clear Files (6 Designs Total)

These clear files feature illustrations from the “Autumn Outfits That Brighten Your Day” series.

*Excludes select stores, Natural Lawson, Lawson Store 100, and L Mini Mart
*Available while supplies last; promotion ends when prizes run out
*Price is Lawson’s standard price (tax included)
*Package shown is an example

Original Charms (6 varieties total)

These bust-up charms feature Halloween costumes, with pumpkin and witch hat motifs and names written in Roman letters.

*Excludes certain stores, Natural Lawson, Lawson Store 100, and L-Minimart
*Offer ends when promotional items run out, on a first-come, first-served basis and while supplies last
*Price is Lawson’s standard price (tax included)
*Packaging shown is an example
*Eligible products are designated quasi-drugs

Original Wallpaper (1 out of 6 designs)

Present your Ponta Card or d Point Card when purchasing one eligible Yunker product (the same 4 items as Charm), and you’ll earn one stamp in the Lawson app campaign. Enter the campaign to receive one of six Halloween-themed wallpaper designs.

* A Lawson ID and registered address are required to enter
* Stamps are awarded the afternoon after the purchase date
* Lawson Smartphone Register payments are not eligible
* Lawson Store 100, L Mini Mart, and certain stores are excluded

Hololive “Lawson Campaign” Collaboration Decorated Stores

The Lawson Shibuya Dogenzaka-ue Store will be the collaboration-themed store. The large towels and crinkly acrylic keychains, available for pre-order via @Loppi and HMV, will go on sale exclusively at this store ahead of other locations.

*The decorative images are for illustrative purposes only and may differ from the actual decorations.
*At this store, the giveaway campaign and the sale of in-store merchandise begin at 10:00 AM.
*Please do not call the store to inquire about stock levels or other details.
*Visiting the store the day before or late at night, or reserving a spot near the store, is prohibited.
*Photography inside the store is not permitted

Big Towels (6 designs total)

These towels feature full-body illustrations of autumn outfits with the character’s name in Roman letters prominently displayed. Each towel is priced at 5,500 yen (tax included).

Rustling Acrylic Keychains (6 Varieties Total)

These keychains feature Halloween costume illustrations with the word “CANDY” and names written in Roman letters. Each is priced at 2,200 yen (tax included).

Hololive “Lawson Campaign” In-Store Merchandise

Original merchandise will be available in the comic and toy sections. Items will be available at select stores, and release dates vary by region.

*Prices include tax
*For a list of participating stores, visit Merchandise Store Search; for acrylic keychains, see Acrylic Keychain Store Search
*Limited quantities; available while supplies last
*Please do not contact stores regarding which locations carry these items
*Do not open or inspect random items before purchase

Acrylic Stands (12 varieties total)

These are full-body acrylic stands featuring 6 Halloween costumes and 6 autumn outing outfits. The Halloween outfits feature pumpkin-themed bases, while the fall outing outfits feature bases with fallen leaves and the character’s name in Roman letters. At @Loppi and HMV, a set of two different outfits for the same character (3,960 yen).

Pin Badges (12 Varieties Total)

The six Halloween costumes feature designs with names in Roman letters inside gold frames. The six autumn outing costumes feature head-and-shoulders illustrations matching those on the acrylic stands. A complete set of all 12 designs (6,600 yen) is available at @Loppi and HMV.

Photo-Style Cards (12 Varieties Total)

There are 6 Halloween outfits and 6 “Autumn Outfits to Brighten Your Days.” The Halloween outfits feature a nameplate within a gold picture-frame-style border, while the autumn outfits feature names written in cursive. @ At Loppi and HMV, this is available as a complete set of all 12 designs (4,620 yen).

Acrylic Keychains (6 Varieties Total)

These keychains feature illustrations of the characters’ fall outing outfits, along with the “hololive” logo and their names in cursive. A complete set of all 6 varieties is available at @Loppi and HMV for 6,600 yen.

Hololive “Lawson Campaign” Pre-orders at @Loppi and HMV

Pre-orders are available at @Loppi and HMV&BOOKS online. The “Autumn Enjoyment Set,” acrylic stand panels, and large tapestries are pre-order-exclusive merchandise.

*Prices include tax
*A “Pickup Barcode” sent via email or SMS after the pickup date is required for pickup
*The Big Towel and Shaka-Shaka Acrylic Keychain are also available at participating collaboration stores

Enjoy Fall to the Fullest Set (6 varieties total)

This set includes 5 items: a canvas board, a soup cup, cutlery, an acrylic bookmark, and a clear bottle. The canvas board features an illustration of a Halloween costume with a gold signature, and the soup cup comes with a bamboo lid.

Acrylic Stand Panels (6 Varieties Total)

These panels feature illustrations from the “Autumn Outfits That Brighten Your Day” series, each with a gold signature.

Large Tapestries (6 Designs Total)

These tapestries feature full-body illustrations of Halloween costumes framed in gold.

Big Towels (6 Varieties Total)

These are the same big towels that will be available for pre-sale at participating collaboration stores.