The second collaboration between the anime “My Hero Academia”—based on the wildly popular manga by Kohei Horikoshi—and Kabaya Foods’ “Tough Gummy” has been announced!
Two types of collaboration packaging featuring newly drawn artwork will go on sale nationwide starting November 9, 2026.
・Two types of collaboration packaging featuring newly drawn artwork will go on sale sequentially starting November 9, 2026
・ “Tough Gummy” features Izuku Midoriya, Shoto Todoroki, and Ochako Uraraka; “Grapey Punch” features Katsuki Bakugo and Eijiro Kirishima
・A campaign to win collaboration merchandise will be held from November 24, 2026, to January 29, 2027
・100 winners each will receive an acrylic stand sheet, an original T-shirt, and a clear slider pouch
Details on the Second “My Hero Academia” × “Tough Gummy” Collaboration
Following the first collaboration in June 2026, this is the second collaboration between “Tough Gummy” and “HiroAka.”
The theme of the newly drawn artwork is “Turn that bouncy deliciousness into your power. “!
My Hero Academia × Tough Gummy Collaboration Packaging
Designs featuring flavors unique to each character are now available!
Tough Gummy
Tough Gummy Grapey Punch
All 2 Varieties of Collaboration Packaging
| Tough Gummy | Izuku Midoriya × Energy Drink Flavor Shoto Todoroki × Soda Flavor Ochako Uraraka × Cola Flavor |
|---|---|
| Tough Gummy Grapey Punch | Katsuki Bakugo × Grape α Flavor Eijiro Kirishima × Grape β Flavor |
| Net Weight | 100g each |
| Price | Open price |
| Where to Buy | Supermarkets, convenience stores, drugstores, and other retailers nationwide |
My Hero Academia × Tough Gummy Collaboration Campaign
We’re also holding a giveaway campaign for collaboration merchandise—enter with any receipt for any “Tough Gummy” brand product!
Prize A: Acrylic Stand Sheet
Prize B: Original T-Shirt
Prize C: Clear Slider Pouch
| Receipt Validity Period | November 9, 2026 (Mon) 12:00 AM – January 29, 2027 (Fri) 12:00 PM |
|---|---|
| Entry Period | Tuesday, November 24, 2026, 12:00 PM – Friday, January 29, 2027, 12:00 PM |
| Eligible Products | All products in the “Tough Gummy” brand series |
| How to Enter | Take a photo of your receipt for an eligible product and upload the image via the campaign website |
| Prize A | Tough Gummy × My Hero Academia Collaboration Acrylic Stand Sheet (W approx. 210 × H approx. 148 mm) Purchase eligible products totaling 600 yen (tax included) or more / 100 winners |
| Prize B | Tough Gummy × My Hero Academia Collaboration Original T-Shirt (Size L) Purchase eligible products totaling 400 yen (tax included) or more / 100 winners |
| Prize C | Tough Gummy × My Hero Academia Collaboration Clear Slider Pouch (W approx. 140 × H approx. 100 mm) Purchase eligible products totaling 200 yen (tax included) or more / 100 winners |
*The entry site will go live on Tuesday, November 24, 2026, at 12:00 PM. Clicking the entry button will redirect you to the official Kabaya Foods campaign LINE account.
*Only one receipt per entry (receipts cannot be combined).
*Images are for illustrative purposes only. Actual products may differ.
My Hero Academia × Tough Gummy Campaign: Eligible Tough Gummy Series Products
The “Tough Gummy” series, excluding the collaboration packaging, is also eligible for the campaign.
Tough Gummy
Tough Gummy Grapey Punch
Tough Gummy Apple Impulse (Limited Time Only)
Tough Gummy MEGA
Tough Gummy Mini Lemon & Soda Duo
Tough Gummy PRO Caffeine Ginger Lemon
Tough Gummy PROTEIN White Soda & Strawberry Soda
My Hero Academia × Tough Gummy Web Commercial
The collaboration web commercial, “Cheering You On as You Give It Your All” (15 seconds), is now available on the Kabaya Foods official YouTube channel through January 29, 2027!
From the Web Commercial
From the Web Commercial
My Hero Academia × Tough Gummy Collaboration Part 2: On Sale Starting November 9!
| Official Website | Tough Gummy × My Hero Academia Collaboration Part 2 Special Page |
|---|---|
| Product Name | Tough Gummy / Tough Gummy Grapey Punch (Collaboration Packaging) |
| Release Date | Starting Monday, November 9, 2026, in stages |
| Where to Buy | Supermarkets, convenience stores, drugstores, and other retailers nationwide |
| Price | Open price |
| Campaign | Entry Period: Tuesday, November 24, 2026, 12:00 PM – Friday, January 29, 2027, 12:00 PM |
| Official X | Tough Gummy [Official] (@kabaya_tough) |
| Contact Us | Kabaya Foods Contact Us |
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Anime Store で詳細を見る
My Hero Academia × Tough Gummy FAQ
When will the My Hero Academia × Tough Gummy collaboration packaging go on sale?
It will go on sale nationwide starting Monday, November 9, 2026.
Which characters appear on the My Hero Academia × Tough Gummy collaboration packaging?
“Tough Gummy” features designs of Izuku Midoriya, Shoto Todoroki, and Ochako Uraraka, while “Tough Gummy Grapey Punch” features designs of Katsuki Bakugo and Eijiro Kirishima.
When is the entry period for the My Hero Academia × Tough Gummy collaboration campaign?
It runs from 12:00 p.m. on Tuesday, November 24, 2026, to 12:00 p.m. on Friday, January 29, 2027. Receipts are valid starting at 12:00 a.m. on Monday, November 9, 2026 at 12:00 a.m.
Which products are eligible for the My Hero Academia × Tough Gummy collaboration campaign?
All products in the “Tough Gummy” brand series are eligible. Products other than those with collaboration packaging are also eligible.
Please check the official website.
*Please note that the information in these articles may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© Kohei Horikoshi/Shueisha, My Hero Academia Production Committee
