The “Haseshin POP UP SHOP,” celebrating the birthday of Haseshin—a game streamer from ZETA DIVISION—is coming to SHIBUYA TSUTAYA!
From October 30 to November 26, 2026, the IP Bookstore on the 6th floor will feature newly drawn Halloween-themed illustrations, and merchandise such as acrylic stands and T-shirts will be on sale.
・The event runs from October 30 to November 26, 2026, at the IP Bookstore on the 6th floor
・New, original Halloween-themed illustrations are featured
・A total of 6 items will be on sale, including acrylic stands, a set of 5 pin badges, voice keychains, and T-shirts
・Receive one random postcard with every purchase of 2,200 yen or more (tax included); designs vary between Series 1 and Series 2
Details on the “Haseshin POP UP SHOP”
Haseshin, a member of ZETA DIVISION’s CREATOR division, has been active as a game streamer since 2011 and has 950,000 YouTube subscribers. He captivates many viewers with his rapid-fire Kansai dialect and cheerful personality, and has become a versatile gamer active in a wide range of titles, with a focus on FPS games.
Held in celebration of Haseshin’s birthday on October 31, this POP UP SHOP will feature brand-new, original illustrations created specifically for Halloween!
A total of six merchandise items will be on sale at the venue. The lineup is as follows.
| Product Name | Price (Tax Included) | Size |
|---|---|---|
| Acrylic Stand (1 design) | 1,650 yen | Figure: Up to W70 × H140 mm Base: Up to W50 × H50 mm |
| Set of 5 Pin Badges (1 design) | 2,750 yen | Approx. φ57 mm |
| Voice Keychain (2 designs total) | 2,420 yen each | φ63 × D10 mm |
| T-shirts (2 designs total) | 5,500 yen each | M/L/XL |
| Headband (1 design) | 2,750 yen | Approx. 95mm × 260mm |
| Socks (1 design) | 2,200 yen | One size fits all |
Acrylic Stand
The “Acrylic Stand” features a full-body illustration created exclusively for this Halloween-themed release. The base is designed with the text “HASESHIN.”
Set of 5 Pin Badges
The “Set of 5 Pin Badges” is a set containing five pin badges, each approximately φ57mm in diameter. Made of paper and tin, it is priced at 2,750 yen (tax included).
Voice Keychain
Two types of “Voice Keychains” are now available! These keychains measure φ63 × D10 mm and are priced at 2,420 yen each (tax included).
T-Shirts
Two styles of cotton “T-shirts” are now available! The front features the text “ESHS CUT SHITEIKU LET’S GO!!!!!” along with an illustration, while the back is printed with the logo. They come in three sizes: M, L, and XL.
Headbands & Socks
The “hairband” is made of polyester and features the “ESHS” logo. The “socks” are one-size-fits-all.
Purchase Bonus: Original Postcard
For every purchase of 2,200 yen or more (including tax) of any “Haseshin” merchandise sold at this POP UP SHOP, you’ll receive one random “original postcard” as a gift! This is a SHIBUYA TSUTAYA-exclusive offer, and the designs will vary depending on the distribution period.
The first round will be distributed from October 30 to November 13, 2026, and the second round from November 14 to November 26, 2026; in both rounds, one postcard will be randomly selected from a set of three designs. The number of postcards is limited, and the promotion will end once they run out.
The “HASESHIN POP UP SHOP” opens on October 30!
The “HASESHIN POP UP SHOP” will be held from October 30 to November 26, 2026, at the IP Bookstore on the 6th floor of SHIBUYA TSUTAYA. Business hours are from 9:00 AM to 9:00 PM.
| Event Dates | October 30, 2026 – November 26, 2026 |
|---|---|
| Venue | SHIBUYA TSUTAYA 6th Floor IP Bookstore (21-6 Udagawacho, Shibuya-ku, Tokyo, QFRONT) |
| Official Website | SHIBUYA TSUTAYA Event Page |
| Official X | @HASESHIN_ESHS |
Frequently Asked Questions About the “Haseshin POP UP SHOP”
When and where will the “Haseshin POP UP SHOP” be held?
It will be held from October 30 to November 26, 2026, at the IP Bookstore on the 6th floor of SHIBUYA TSUTAYA. Business hours are from 9:00 AM to 9:00 PM.
What merchandise will be available?
A total of six items will be available: acrylic stands, sets of five pin badges, voice keychains, T-shirts, headbands, and socks.
Are there any purchase bonuses?
For every purchase of 2,200 yen or more (including tax) per transaction, customers will receive one random original postcard (out of 3 designs) as a gift. The first batch will be distributed from October 30 to November 13, and the second batch from November 14 to November 26. The promotion ends when supplies run out.
What is the theme of this pop-up shop?
This event commemorates Haseshin’s birthday on October 31 and features brand-new, Halloween-themed illustrations created exclusively for this occasion.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
©HASESHIN
