“STRICT-G,” an apparel shop inspired by the world of the “Gundam Series,” and “HiKESHi SPiRiT,” a brand that brings “the essence of Japan” to the modern era (HiKESHi SPiRiT)—which reinterprets “the essence of Japan” for the modern era—have teamed up to launch the “HiKESHi SPiRiT × STRICT-G POPUP SHOP”!
From October 31 to November 30, 2026, the event will be held at two locations in Asakusa, Tokyo: HiKESHi SPiRiT Asakusa Store No. 1 and HiKESHi SPiRiT Otokumi in Asakusa, Tokyo. The event will feature items from the new “STRICT-G RUNWAY” project based on *Mobile Suit Gundam SEED FREEDOM*, as well as collaboration products from “STRICT-G JAPAN” × “Hikoshikon” will be on sale.
・The “HiKESHi SPiRiT × STRICT-G POPUP SHOP” will be held from October 31 to November 30, 2026, at Hikoshi-kon Asakusa Store No. 1 and Hikoshi-kon Otonomi in Asakusa
・The product lineup will differ between the two locations: Store No. 1 will feature *Mobile Suit Gundam*, while Ongumi will focus on *Mobile Suit Gundam SEED FREEDOM*
・ Hikishin Asakusa Otonomi will implement an advance lottery system via LINE for admission tickets, and a collaboration café is also planned during the pop-up period
・Pre-orders will begin on Premium Bandai at 1:00 PM on October 30, 2026; the purchase bonus is an original, newly illustrated card
Details on the “HiKESHi SPiRiT × STRICT-G POPUP SHOP”
“STRICT-G,” an apparel shop that incorporates the world of the “Gundam Series” developed by Bandai Co., Ltd., has launched a new category focused on character fashion called “STRICT -G RUNWAY,” a new category focused on character fashion. For the first release—the Fall/Winter 2026 collection—newly drawn illustrations were unveiled featuring four characters from *Mobile Suit Gundam SEED FREEDOM* modeling the collection’s lineup.
This collection will be available for purchase at select STRICT-G stores and at “HiKESHi SPiRiT.” During the pop-up period, collaborative merchandise between “STRICT-G JAPAN” and “HiKESHi SPiRiT” will also be available.
The event will be held at two locations: Hikoshi-kon Asakusa Store No. 1 and Hikoshi-kon Otonomi.
The event will be held at Hikoshi-kon Asakusa Store No. 1 in Asakusa, Tokyo, and the two Hikoshi-kon POP UP STORE No. 2 ” at Hikeshikon Otonomi.
The merchandise available varies by location; with the Hikoshotama Asakusa Store No. 1 featuring “STRICT-G JAPAN” merchandise centered on *Mobile Suit Gundam* and Hikoshotama collaboration items, while the Hikoshotama Ongumi features “STRICT-G RUNWAY” merchandise centered on *Mobile Suit Gundam SEED FREEDOM*, Hikoshotama collaboration items, and cafeteria-style goods .
“STRICT-G RUNWAY 2026AW” Mobile Suit Gundam SEED FREEDOM Items
“STRICT-G RUNWAY” is a new project that takes the off-duty outfits of characters from the series as its theme, incorporating their individuality into everyday fashion. It is released as spring/summer and fall/winter collections, centered around full-outfit styling and officially commissioned artwork.
For the 2026AW collection, themed around Kira, Yamato, Lacus Klein, Athrun Zala, and Cagalli Yura Asuha, featuring a lineup of outerwear, knitwear, denim, shoes, bags, and fashion accessories.
Items on sale October 31, 2026
On October 31, T-shirts and long-sleeve T-shirts, as well as the “E404,” leather sneakers from a collaboration with SPINGLE, as well as tote bags, shoulder bags, and scarves.
| Product Name | Price (Tax Included) |
|---|---|
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” T-Shirt – Kira Yamato | 5,500 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” T-shirt: Athrun Zala | 5,500 yen |
| STRICT-G “Mobile Warrior Gundam SEED FREEDOM』 Long-Sleeve T-Shirt Lacus Clyne | 5,720 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Long-Sleeve T-Shirt: Kagari Yura Asuha | 5,720 yen |
| STRICT-G EDWIN “Mobile Suit Gundam SEED FREEDOM” E404 Kira Yamato | 16,500 yen |
| STRICT-G EDWIN “Mobile Suit Gundam SEED FREEDOM” E404 Athrun Zala | 16,500 yen |
| STRICT-G SPINGLE “Mobile Suit Gundam SEED FREEDOM” Leather Sneakers Kira Yamato | 27,500 yen |
| STRICT-G SPINGLE “Mobile Suit Gundam SEED FREEDOM” Leather Sneakers Asran Zala | 27,500 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Tote Bag Kira Yamato | 4,400 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Tote Bag – Athrun Zala | 4,400 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Shoulder Bag – Lacus Clyne | 5,500 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Shoulder Bag – Cagalli Yura Asuha | 5,500 yen |
| STRICT-G *Mobile Suit Gundam SEED FREEDOM* Scarf – Lacus Clyne | 4,400 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Scarf – Kagari Yura Asuha | 4,400 yen |
©Sunrise
Outerwear scheduled for release on November 14, 2026
On November 14, outerwear items will be released, including recycled down hoodies and jackets created in collaboration with nishikawa, as well as a faux fur jacket and a reversible fleece jacket.
| Product Name | Price (Tax Included) |
|---|---|
| STRICT-G nishikawa “Mobile Suit Gundam SEED FREEDOM” Recycled Down Hoodie – Kira Yamato | 39,600 yen |
| STRICT-G nishikawa “Mobile Suit Gundam SEED FREEDOM” Recycled Down Hoodie – Athrun Zala | 39,600 yen |
| STRICT-G nishikawa “Mobile Suit Gundam SEED FREEDOM” Recycled Down Jacket – Lacus Clyne | 38,500 yen |
| STRICT-G nishikawa “Mobile Suit Gundam SEED FREEDOM” Recycled Down Jacket – Cagalli Yula Asuha | 38,500 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Faux Fur Jacket – Kira Yamato | 19,800 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Faux Fur Jacket – Athrun Zala | 19,800 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Reversible Fleece Jacket – Athrun Zala | 19,800 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Reversible Fleece Jacket – Cagalli Yura Asuha | 19,800 yen |
©Sunrise
Purchase bonus: Original, newly drawn card and tag
When you purchase an eligible item from the “STRICT-G RUNWAY 26AW” collection, you’ll receive one “Original Illustration Card” featuring an exclusive illustration for each item purchased. This offer applies to purchases made at Premium Bandai, STRICT-G stores, and the Hikeshikon POPUP.
When purchasing at STRICT-G stores or the Hikeshi-Tamashii POPUP, one “Exclusive Original Tag” featuring an original illustration will be included with each item purchased. You cannot choose the design, and purchases made through Premium Bandai are not eligible.
“STRICT-G JAPAN” × “Hikishin” Collaboration Products Are Here!
During the pop-up period, collaboration merchandise between “STRICT-G JAPAN” and “HiKESHi SPiRiT” will also be available. In addition to samue, henley-neck shirts, and T-shirts themed after Char’s Custom Zaku II from *Mobile Suit Gundam*, the lineup includes hanging scroll tote bags, necklaces, lantern-style stands, abdominal wraps, and noren curtains.
| Product Name | Price (Tax Included) |
|---|---|
| STRICT-G JAPAN Hikishou-kon “Mobile Suit Gundam ’ Samue Top | 51,700 yen |
| STRICT-G JAPAN Hikoshi-kon “Mobile Suit Gundam” Samue Pants | 45,100 yen |
| STRICT -G JAPAN Hikoshi Tamashii “Mobile Suit Gundam” Henley Neck Shirt (White) | 7,700 yen |
| STRICT-G JAPAN Hikoshi Tamashii “Mobile Suit Gundam” Henley Neck Shirt (Black) | 7,700 yen |
| STRICT-G JAPAN Hikoshi-kon *Mobile Suit Gundam* T-Shirt: Gundam | 7,150 yen |
| STRICT-G JAPAN Hishokotama “Mobile Suit Gundam” T-Shirt: Char’s Custom Zaku II | 7,150 yen |
| STRICT-G JAPAN Hishokotama “Mobile Suit Gundam” Hanging Scroll Tote Bag | 15,400 yen |
| STRICT-G JAPAN Hikoshi-kon “Mobile Suit Gundam” Necklace: Gundam | 2,750 yen |
| STRICT-G JAPAN Hikosho-kon “Mobile Suit Gundam” Necklace: Char’s Custom Zaku II | 2,750 yen |
| STRICT-G JAPAN Hikoshi-kon “Mobile Suit Gundam” Lantern-Style Stand: Gundam | 6,600 yen |
| STRICT-G JAPAN Hikoshi-kon “Mobile Suit Gundam” Lantern-Style Stand: Char’s Custom Zaku II | 6,600 yen |
| STRICT-G JAPAN Hikosho-kon “Mobile Suit Gundam” Belly Band Gundam | 4,840 yen |
| STRICT-G JAPAN Hikosho-kon “Mobile Suit Gundam” Belly Band: Char’s Custom Zaku II | 4,840 yen |
| STRICT-G JAPAN Hikoshi-kon “Mobile Suit Gundam” Noren | 8,800 yen |
©Sunrise
T-shirts and tea cups are now available at the HiKESHi-TAMASHI Asakusa Store No. 1!
The “HiKESHi SPiRiT Store No. 1 LINE UP” section on the feature page includes, in addition to the collaboration items, two types of “STRICT-G JAPAN” Fuji-pattern T-shirts, as well as eight types of tea cups themed after the Principality of Zeon and the Earth Federation Forces.
| Product Name | Price (Tax Included) |
|---|---|
| STRICT-G JAPAN “Mobile Suit Gundam” T-shirt: Gundam Fuji Japanese Pattern | 6,600 yen |
| STRICT -G JAPAN “Mobile Suit Gundam” T-Shirt: Char’s Custom Zaku II Fuji-Style Pattern | 6,600 yen |
| STRICT -G “Mobile Suit Gundam” Teacup: Principality of Zeon MS | 1,980 yen |
| STRICT-G “Mobile Suit Gundam” Teacup: Earth Federation Forces MS | 1,980 yen |
| STRICT-G “Mobile Suit Gundam” Teacup: Principality of Zeon Emblem | 1,980 yen |
| STRICT-G *Mobile Suit Gundam* Teacup: Earth Federation Forces Emblem | 1,980 yen |
| STRICT-G “Mobile Suit Gundam” Teacup: Principality of Zeon Text | 1,980 yen |
| STRICT-G “Mobile Suit Gundam” Teacup: Earth Federation Forces Text | 1,980 yen |
| STRICT-G “Mobile Suit Gundam” Teacup: Char’s Custom Zaku II | 1,980 yen |
| STRICT-G *Mobile Suit Gundam* Teacup: Gundam | 1,980 yen |
©Sunrise
Hikishin Kon-gumi is also releasing merchandise from *Mobile Suit Gundam SEED FREEDOM*!
The “HiKESHi SPiRiT Store No. 2 LINE UP” feature page showcases items from “STRICT-G RUNWAY,” as well as socks, rubber coasters, collaboration items with thermo mugs, and tote bags and patches created in collaboration with Hikeshin.
Socks & Rubber Coasters
Socks and rubber coasters from the collaboration with FRUIT OF THE LOOM are available in four designs each featuring Kira Yamato, Athrun Zala, Cagalli Yura Asuha, and Lacus Clyne!
| Product Name | Price (Tax Included) |
|---|---|
| STRICT -G FRUIT OF THE LOOM “Mobile Suit Gundam SEED FREEDOM” Socks: Kira Yamato | 1,320 yen |
| STRICT-G FRUIT OF THE LOOM “Mobile Suit Gundam SEED FREEDOM” Socks: Athrun Zala | 1,320 yen |
| STRICT-G FRUIT OF THE LOOM “Mobile Suit Gundam SEED FREEDOM” Socks: Kagari Yura Asuha | 1,320 yen |
| STRICT-G FRUIT OF THE LOOM “Mobile Suit Gundam SEED FREEDOM” Socks: Lacus Klein | 1,320 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Rubber Coaster: Kira Yamato | 1,320 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Rubber Coaster: Athrun Zala | 1,320 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Rubber Coaster: Kagari Yura Asuha | 1,320 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Rubber Coaster: Lacus Clyne | 1,320 yen |
©Sunrise
thermo mug Drip Pot and Mobile Tumbler
A drip pot and mobile tumbler are now available as part of a collaboration with thermo mug!
| Product Name | Price (tax included) |
|---|---|
| STRICT-G thermo mug “Mobile Suit Gundam SEED FREEDOM” Drip Pot | 12,100 yen |
| STRICT-G thermo mug “Mobile Suit Gundam SEED FREEDOM” Mobile Tumbler | 5,280 yen |
©Sunrise
“Hikishoukon” Collaboration Tote Bags and Patches
Under the name “STRICT-G Hikoshi-kon,” the “Mobile Suit Gundam SEED FREEDOM” —featuring a tote bag and five types of patches: Halo, Trie, Strike Rouge Emblem, Lacus Clyne Hairpin, and Pink Halo!
| Product Name | Price (Tax Included) |
|---|---|
| STRICT-G Hikoshi-kon “Mobile Suit Gundam SEED FREEDOM” Tote Bag | 10,780 yen |
| STRICT-G Hikoshi-kon “Mobile Suit Gundam SEED FREEDOM” Patch: Haro | 4,180 yen |
| STRICT-G Hikeshōkon “Mobile Suit Gundam SEED FREEDOM” Patch: Trii | 4,180 yen |
| STRICT-G Hikosho-kon “Mobile Suit Gundam SEED FREEDOM” Patch: Strike Rouge Emblem | 4,180 yen |
| STRICT-G Hikoshi-kon “Mobile Suit Gundam SEED FREEDOM” Patch: Lacus Clyne Hairpin | 4,180 yen |
| STRICT-G Hikoshi-kon “Mobile Suit Gundam SEED FREEDOM” Patch: Pink Haro | 4,180 yen |
| Product Name | Price (Tax Included) |
|---|---|
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Haro Cafe Design A | 5,830 yen |
| STRICT-G “Mobile Suit Gundam SEED FREEDOM” Haro Cafe Design B | 5,830 yen |
©Sunrise
Other items featured on the special feature page
The “LINE UP” section of the feature page also includes “STRICT-G Hikeshikon” *Mobile Suit Gundam* T-shirts and hanten jackets.
| Product Name | Price (Tax Included) |
|---|---|
| STRICT-G Hikeshōkon “Mobile Suit Gundam” T-Shirt RX-78-2 | 7,150 yen |
| STRICT-G Hikeshikon “Mobile Suit Gundam” T-Shirt MS-06S | 7,150 yen |
| STRICT-G Hikeshikon “Mobile Suit Gundam” Hanten RX-78-2 | 22,000 yen |
| STRICT-G Hikeshikon “Mobile Suit Gundam” Hanten MS -06S | 22,000 yen |
| STRICT-G Hikosho-kon “Mobile Suit Gundam” DENIM HANTEN RX-78-2 | 27,500 yen |
© Sotsu・Sunrise
The Hikeshikon Ongumi is also hosting a collaboration café!
During the POP UP period, a collaboration café will also be held at Hikeshi Tamane-gumi. The event is planned to let visitors enjoy the world of *Mobile Suit Gundam SEED FREEDOM* through limited-edition menu items and café merchandise; details regarding the menu, hours of operation, and how to participate will be announced at a later date.
Hikishoukon Ongumi Introduces Admission Tickets via Advance Lottery
At the “Hikishoukon POP UP STORE No. 2: Hikishoukon Ongumi,” admission tickets will be distributed via an advance lottery system using the “Bandai·BANDA I SPIRITS LINE Official Account.” The lottery period runs from October 26, 2026, at 10:00 AM to October 28 at 11:59 PM, and results will be announced on October 29 at 12: 00 or later.
To participate, you must install the LINE app, create an account, and add the Bandai Official LINE Account as a friend. Each admission ticket allows entry for up to two people. The admission tickets are intended to facilitate smooth operations and alleviate crowding; they do not guarantee the purchase of desired items. Please check the “Hikishin” feature page for details on eligible dates and times, as well as important notes.
Pre-orders will be available on Premium Bandai starting October 30
Pre-orders will be available at the “STRICT-G Online Store” on Premium Bandai from 1:00 PM on October 30, 2026, until 11:00 PM on November 15, 2026. Shipping for “STRICT-G RUNWAY 26AW” is scheduled for November 2026, and for “STRICT-G JAPAN” × “HiKESHi SPiRiT” is scheduled for December 2026.
General sales will begin on October 31, 2026 (November 14 for some items) at the two HiKESHi SPiRiT stores and at STRICT -G stores. Business hours are 11:00 a.m. to 7:00 p.m. at HiKESHi SPiRiT Asakusa Store No. 1 and 10:00 a.m. to 7:00 p.m. at HiKESHi SPiRiT Otokumi.
| Pre-orders | “STRICT-G Online Store” on Premium Bandai October 30, 2026, 1:00 PM – November 15, 2026, 11:00 PM |
|---|---|
| General Sales | October 31, 2026 (some items November 14) |
| Retail Locations | [Tokyo/Asakusa] Hikeshikon Asakusa Store No. 1 [Tokyo/ Asakusa】Hikishotama Otokumi 【Tokyo/Odaiba】STRICT-G Tokyo Odaiba Store 【Tokyo/Oshiage】STRICT-G Tokyo Solamachi Store [Shizuoka/Shizuoka SA] STRICT-G NEOPASA Shizuoka (Downbound) Store [Shiga/Taga SA] STRICT-G Taga SA (Southbound) Store [Osaka/Umeda] STRICT-G LUCUA Osaka Store (Scheduled to open November 24, 2026) |
The “HiKESHi SPiRiT × STRICT-G POPUP SHOP” opens on October 31!
| Event Dates | October 31–November 30, 2026 *Some items will be available starting November 14 |
|---|---|
| Venue | [Tokyo/Asakusa] Hikoshitama Asakusa Store No. 1 [Tokyo/Asakusa] Hikoshitama Otonomi |
| Official Website | “Hikoshikon” Feature Page |
| Official X | @STRICTG |
Frequently Asked Questions about the “HiKESHi SPiRiT × STRICT-G POPUP SHOP”
“HiKESHi SPiRiT × STRICT-G POPUP SHOP” When will it be held?
It will be held from October 31 to November 30, 2026. Sales of some items will begin on November 14.
Where is the venue?
It will be held at two locations in Asakusa, Tokyo: Hikoshi-kon Asakusa Store No. 1 and Hikoshi-kon Otonomi. The product lineup varies by store; Hikoshi-kon Asakusa Store No. 1 will feature “STRICT-G JAPAN” merchandise centered on *Mobile Suit Gundam* and Hikoshi-kon collaboration items, while Hikoshi-kon Otonomi will feature “STRICT-G RUNWAY” merchandise centered on *Mobile Mobile Suit Gundam SEED FREEDOM,” “STRICT-G RUNWAY” merchandise, Hikoshikon collaboration items, and cafeteria-style goods.
How do I gain admission to Hikoshoton Ongumi?
At the “Hikoshoton POP UP STORE No. 2: Hikoshoton Ongumi,” admission will be managed via a pre-registration lottery system using the “Bandai/BANDAI SPIRITS LINE Official Account.” The lottery period runs from October 26, 2026, at 10:00 AM through October 28 at 11:59 PM; results will be announced on or after October 29 at 12:00 PM. Please check the “Hikoshikon” feature page for details.
What are the purchase benefits for “STRICT-G RUNWAY”?
For every eligible “STRICT-G RUNWAY 26AW” item purchased, you will receive one original, newly illustrated card (This offer applies to purchases made at Premium Bandai, STRICT-G stores, and the Hikeshi Tamashii POPUP). For purchases made at STRICT-G stores and the Hikeshi Tamashii POPUP, one original, specially illustrated tag will also be included per item.
Can I purchase this online?
Pre-orders will be available at the “STRICT-G Online Store” on Premium Bandai from 1:00 PM on October 30, 2026, until 11:00 PM on November 15.
What are the details of the collaboration café?
A collaboration café will be held at Keshikotama Otonomi during the POPUP period. The menu, hours of operation, and how to visit will be announced at a later date.
-
【CD】機動戦士ガンダムSEEDシリーズ ソングコレクション SEED SONGS
Anime Store で詳細を見る -
【CD】『機動戦士ガンダム』BGM集&シングル集
Anime Store で詳細を見る -
『機動戦士ガンダムSEED FREEDOM ZERO』もふもふ 缶バッジコレクション【BOX】
Anime Store で詳細を見る -
『機動戦士ガンダムSEED FREEDOM ZERO』もふもふ ミニアクリルスタンド【BOX】
Anime Store で詳細を見る
Please check the official website for details.
*Please note that the information in this article may be out of date; we ask that you check the official website for the latest details.
© Sunrise © Sotsu & Sunrise
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