It has been announced that the “Evangelion Unit-01 Logo Collection,” a collaboration between the “Evangelion” series and the American restaurant chain “Hard Rock Cafe,” will go on sale.
Starting November 3, a total of six items—including Unit-01 logo T-shirts, ska jackets, and store-exclusive pin badges—will be available at six Hard Rock Cafe locations across Japan!
・Sales begin on Tuesday, November 3, 2026 (a national holiday)
・Available at Rock Shops in six locations: Ueno Station (Tokyo), Yokohama, Kyoto, Osaka Namba, and Universal CityWalk Osaka
・Six items in total: T-shirts, sukajan jackets, caps, pin badges, magnets, and shot glasses
・Receive a special shopping bag with any purchase of collaboration merchandise
Evangelion × Hard Rock Cafe Details of the “Evangelion Unit-01 Logo Collection”
Special collaboration merchandise featuring the Evangelion Unit-01 logo on Hard Rock Cafe merchandise is now available!
The artwork, created exclusively for this collaboration, is based on the concept of “What if Hard Rock Cafe were located in ‘Neo Tokyo-3,’ the setting of the anime?” and depicts characters wearing logo T-shirts against the backdrop of a Hard Rock Cafe location.
Purchase Bonus: Special Shopper Bag
Purchase any collaboration merchandise and receive a special, non-sellable shopping bag!
*Not for sale / Available while supplies last.
Evangelion × Hard Rock Cafe Collaboration Merchandise
The lineup includes 6 items: T-shirts, ska jackets, caps, pin badges, magnets, and shot glasses!
The colors available for the Unit-01 logo T-shirt vary by location.
Unit-01 Logo T-Shirt (White) & Unit-01 Logo Cap
Unit-01 Sukajan (FRONT)
Unit-01 Sukajan (BACK)
Unit-01 Logo Magnet (Tokyo Store Version)
Unit-01 Logo Shot Glass (Tokyo Branch Version)
| Product Name | Price |
|---|---|
| Unit-01 Logo T-Shirt (Sizes: S–XXL) | 9,570 yen (tax included) |
| Unit-01 Sukajan Jacket (Sizes: S–XXL) | 66,000 yen (tax included) |
| Unit-01 Logo Cap | 5,940 yen (tax included) |
| Pin Badge (Limited to 500 per store / 6 designs total, one per store) | 3,080 yen (tax included) |
| Unit-01 Logo Magnet | 3,080 yen (tax included) |
| Unit-01 Logo Shot Glass | 1,980 yen (tax included) |
*The colors available for the Unit-01 Logo T-shirt vary by store.
White: Tokyo/Ueno Station, Tokyo/Kyoto/Universal CityWalk Osaka
Grey: Tokyo/Yokohama/Osaka Namba/Universal CityWalk Osaka
Black: Ueno Station, Tokyo/ Yokohama/Kyoto/Osaka Namba
*Pin badges at the Yokohama store are scheduled to go on sale in early November.
*Shot glasses are scheduled to go on sale in mid-November.
Store-Specific Pin Badge Designs: 6 Varieties Total
Each store features a unique pin badge design, with only 500 available per store!
Tokyo Location
Ueno Station Tokyo Branch
Yokohama Branch
Kyoto Branch
Osaka Namba Branch
Universal CityWalk Osaka
Evangelion × Hard Rock Cafe Collaboration Merchandise on Sale Starting November 3!
| Official Website | Evangelion × Hard Rock Cafe “Evangelion Unit-01 Logo Collection” |
|---|---|
| Sales Start | November 3, 2026 (Tue., Holiday) *Pin badges at the Yokohama location are scheduled to go on sale in early November, and shot glasses in mid-November. |
| Participating Locations | Hard Rock Cafe Japan Locations Tokyo Branch / Ueno Station Tokyo Branch / Yokohama Branch / Kyoto Branch / Osaka Namba Branch / Universal CityWalk Osaka Branch |
| Purchase Bonus | Special Shopper Bag (Not for sale / Available while supplies last) |
| Official X | Hard Rock Cafe Tokyo Official X (@hrc_tokyo) |
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Evangelion × Hard Rock Cafe Collaboration Merchandise FAQs
When will they go on sale?
They will go on sale starting Tuesday, November 3, 2026 (a national holiday). The Yokohama branch’s pin badges are scheduled to go on sale in early November, and the shot glasses in mid-November.
Where can I buy them?
They will be sold at Hard Rock Cafe’s Rock Shops in Japan (Tokyo, Ueno Station Tokyo, Yokohama, Kyoto, Osaka Namba, and Universal CityWalk Osaka).
Will there be a café menu?
This collaboration consists solely of merchandise sales at the Rock Shops; there are no plans for a collaboration menu.
Are there any purchase bonuses?
If you purchase any of the collaboration merchandise, you’ll receive a special, non-sellable shopping bag. This offer is available while supplies last.
Please check the official website.
*Please note that the information in these articles may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
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