A collaboration campaign between Yamazaki Biscuit’s “Chipstar” potato chips and “7-Eleven” stores nationwide has been running to great acclaim since 10:00 a.m. on Thursday, September 17, 2026.
When you purchase two eligible Chipstar S bags at once, you’ll receive one of your choice from a set of five “Original Chipstar Charms,” each a miniature replica of the package!
・The campaign runs from 10:00 AM on Thursday, September 17, 2026, through Wednesday, September 30, at 7-Eleven stores nationwide
・Purchase any two eligible Chipstar S products at once (any combination) to receive one original Chipstar charm
・There are 5 types of charms in total, including Light Salt, Consommé, and Seaweed Salt flavors; limited to the first 15 per store
・Eligible products include all 5 varieties of Chipstar S, starting at 155.52 yen (tax included)
Details of the Chipstar × 7-Eleven Campaign
To participate, simply take two eligible products and one charm of your choice to the register.
Now running to great acclaim at 7-Eleven stores nationwide through Wednesday, September 30, 2026!
*The promotion will end once all prizes are gone.
*Start times may be delayed depending on store conditions.
Original Chipstar Charms
The number of each design is limited, and only the first three of each design will be distributed at each store.
Introducing five different types of charms with ball chains—each a miniature replica of the Chipstar S package!
Light Salt Flavor
Consommé Flavor
The More You Chew, the More Delicious It Gets: Nori Salt Flavor
Rich and Savory! Sour Cream & Onion Flavor
Mellow Fermented Butter Flavor
* Dimensions are approximately 35 mm (width) × 64 mm (height) × 5 mm (thickness) (excluding the ball chain attachment).
* Please refrain from reselling this original promotional item.
Eligible Products
| Product | Price |
|---|---|
| Chipstar S Light Salt Flavor | 144 yen* (excl. tax) / 155.52 yen (incl. tax) |
| Chipstar S Consommé Flavor | 144 yen* (excl. tax) / 155.52 yen (incl. tax) |
| Chipstar S “The More You Chew, the More Flavorful” Nori Salt Flavor | 158 yen* (excl. tax) / 170.64 yen (incl. tax) |
| Chipstar S Rich & Delicious! Sour Cream & Onion Flavor | 158 yen* (excluding tax) / 170.64 yen (including tax) |
| Chipstar S Mellow Fermented Butter Flavor | 158 yen* (excl. tax) / 170.64 yen (incl. tax) |
*Please note that items may be out of stock or unavailable.
*Product names, prices, and packaging are subject to change.
*Items marked with an asterisk (*) are subject to the reduced tax rate.
The Chipstar × 7-Eleven campaign is currently running through September 30 and has been a big hit!
| Official Website | YBC Yamazaki Biscuit 50th Anniversary Thank You: Original Chipstar Charm Giveaway Special Page |
|---|---|
| Participating Stores | 7-Eleven stores nationwide *Please note that items may be out of stock or unavailable at some locations. |
| Campaign Period | Thursday, September 17, 2026, 10:00 AM – Wednesday, September 30 *The campaign will end once prizes run out. *The start time may be delayed depending on store conditions. |
| Eligible Products | Chipstar S (All 5 Varieties) Light Salt / Consommé / Nori Salt (The More You Chew, the More Delicious It Gets) / Rich & Savory! Sour Cream & Onion / Mellow Fermented Butter |
| Prizes | Original Chipstar Charms (5 varieties total) |
| How to Participate | Bring 2 eligible products (any combination) and 1 charm of your choice to the register. |
| Quantity Available | First 15 per store *Limited to the first 3 of each design per store for all 5 varieties. |
| Inquiries | Ichikawa Jin Shoji Co., Ltd. TEL: 03-3808-1002 *Weekdays 10:00 AM–5:00 PM (excluding Saturdays, Sundays, and holidays). This is the contact for inquiries regarding the promotional items. |
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Chipstar × 7-Eleven Campaign FAQs
When does the campaign run?
It runs from 10:00 AM on Thursday, September 17, 2026, through Wednesday, September 30, 2026. The campaign will end once prizes run out.
Where is the campaign held?
At 7-Eleven stores nationwide. Please note that some stores may be out of stock or may not carry the product.
How do I get a charm?
Purchase any two eligible Chipstar S products at once (any combination), and you’ll receive one charm of your choice!
How many different types of charms are there?
There are 5 varieties in total, including Light Salt and Consommé flavors. Each store has a limit of 15 charms total, with a limit of 3 per design on a first-come, first-served basis.
Please check the official website.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest details.
©YBC Yamazaki Biscuits
