Sanrio’s character Cheericham is coming to Tokyo Station with the “Cheericham POP-UP STORE × Munyu Plush Patio”!
From November 13 to November 19, 2026, Munyu Plush mascots, square pouches, trading goods, and more will be on sale at the cart located beneath Staircase G on Tokyo Station Ichiban-gai’s Tokyo Character Street, as well as at the Online Plaza.
・Also available for purchase at the Online Plaza from 10:00 AM on November 13 to 11:59 PM on November 19
・A total of 9 items will be available, including soft plush mascots, eco-bags, and square pouches
・Trading goods—including pin badges, clear cards, die-cut stickers, and acrylic keychains—are available in 4 varieties each
・Receive one random sticker with every 3,300 yen (tax included) purchase of Sanrio products, including “Cheerly Chum Strawberry” items
Details on the “Cheericham POP-UP STORE × Munyugurumi Patio”
A pop-up store featuring Sanrio’s “Cheerly Chum” characters will be held at Tokyo Station Ichiban-gai as part of the Munyu Gurumi Patio event. The store will feature soft, pastel-pink designs and a selection of items perfect for everyday use.
© 2026 SANRIO CO., LTD. APPROVAL NO. L673351Venue and Hours
The event will be held at the Tokyo Character Street wagon located at the bottom of Staircase G on the B1 level of Tokyo Station Ichiban-gai. Hours are from 10:00 a.m. to 8:30 p.m. On the final day, November 19, the event will close at 6:00 p.m.
Sales will also be available at the Tokyo Station Ichiban-gai Online Plaza from 10:00 on November 13, 2026, through 23:59 on November 19, 2026.
© 2026 SANRIO CO., LTD. APPROVAL NO. L673351POP-UP STORE Merchandise Lineup
The highlight of the lineup is the soft and fluffy “Munyu Plush Mascot.” Four varieties each of “Trading Pin Badges,” “Trading Clear Cards,” “Trading Die-Cut Stickers,” and “Trading Acrylic Keychains” will be available as collectible items!
In addition to “eco-bags,” “square pouches,” and “clear file folders” for everyday use, a “postcard set” containing two cards with the same design will also be available.
© 2026 SANRIO CO., LTD. APPROVAL NO. L673351| Product Name | Price (Tax Included) | Type/Size |
|---|---|---|
| Munyu Plush Mascot | 2,420 yen | Approx. 100 mm (H) × 90 mm (W) |
| Eco-Bag | 1,980 yen | Approx. 580 mm (H) × 480 mm (W) × 140 mm (D) |
| Square Pouch | 2,200 yen | Approx. 140 mm (H) × 140 mm (W) × 30 mm (D) |
| Collectible Pin Badges | 440 yen | 4 varieties total / Approx. 56 mm in diameter |
| Collectible Clear Cards | 385 yen | 4 designs total / Height 88 mm × Width 64 mm |
| Trading Die-Cut Stickers | 385 yen | 4 varieties total / Approx. 60 mm or less on the longest side |
| Trading Acrylic Keychains | 880 yen | 4 varieties total / Approx. 60mm or less on the longest side |
| Clear File | 528 yen | A4 (approx. 210 mm (H) × 297 mm (W)) |
| Postcard Set | 385 yen | Set of 2 cards with the same design / Approx. 148mm (H) × 100mm (W) |
Promotional Stickers
During the campaign period, for every 3,300 yen (tax included) spent on Sanrio products—including “Cheerly Chum Strawberry” items—you will receive one random heart-shaped sticker. For a purchase of 6,600 yen (tax included), you will receive two stickers; there is no need to reset the count for every 3,300 yen spent.
Receipts cannot be combined, and the promotion ends when stickers run out.
© 2026 SANRIO CO., LTD. APPROVAL NO. L673351“Cheerlycham POP-UP STORE × Munyu Plush Patio” opens November 13!
© 2026 SANRIO CO., LTD. APPROVAL NO. L673351| Event Dates | November 13–19, 2026 |
|---|---|
| Venue | [Tokyo/Tokyo Station]Tokyo Character Street, Wagon Below Staircase G [Online] Tokyo Station Ichiban-gai Online Plaza |
| Official Website | Munyu Gurumi Patio Official Website Online Plaza Sales Page |
| Official X | @KTS__official |
Frequently Asked Questions about “Cheericham POP-UP STORE × Munyugurumi Patio”
What are the dates and hours of operation for the Cheericham POP-UP STORE?
The event runs from November 13 to November 19, 2026, and operating hours are from 10:00 a.m. to 8:30 p.m. On the final day, the store will close at 6:00 p.m.
Where is the Cheericham POP-UP STORE located?
The venue is the wagon located at the bottom of Staircase G on the B1 level of Tokyo Character Street in Tokyo Station Ichiban-gai. Products will also be available for purchase at the Tokyo Station Ichiban-gai Online Plaza from 10:00 AM on November 13 through 11:59 PM on November 19.
What are the conditions for receiving the promotional gift?
For every 3,300 yen (tax included) spent on Sanrio products—including “Cheerly Chum Strawberry” items—you will receive one random sticker. Receipts cannot be combined, and the promotion ends when supplies run out. Please check the official website for details on in-store and online purchases.
What merchandise will be available?
In addition to the Munyu Plush Mascot, eco-bag, square pouch, clear file, and postcard set, a total of 9 items will be available for purchase, including 4 varieties each of trading pin badges, trading clear cards, trading die-cut stickers, and trading acrylic keychains.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© 2026 SANRIO CO., LTD. APPROVAL NO. L673351
