A campaign featuring the idol group “AKB48” and Lawson will be held at Lawson stores nationwide starting October 27, 2026.

When you purchase two eligible Monster Energy drinks, you’ll receive an original photo-style card (6 varieties total) on a first-come, first-served basis. Additionally, there will be a stamp campaign where you can win invitations to exclusive events for winners, as well as a lottery-based pre-sale for sets that include theater performance tickets.

AKB48 × Lawson Campaign Overview

Six members—Yui Oguri, Narumi Kuranoo, Kisei Sato, Yuna Akiyama, Aizuki Yagi, and Momoka Ito—will be featured in this campaign. The campaign consists of three parts: photo-style cards available in-store, a giveaway where you can enter by collecting stamps, and a lottery-based pre-order sale via the Lawson app.

AKB48 × Lawson Original Photo-Style Cards

Buy any two eligible Monster Energy drinks (any combination) to receive one original photo-style card. There are 6 designs in total, with a limited quantity of 24 cards per store available on a first-come, first-served basis.

*Limited to one card per type per person per store visit, up to a total of 6 cards
*Store staff may hand you the card at the register
*Some stores may not participate in this promotion

AKB48 × Lawson Stamp Campaign

Enter via the Lawson app, present your Ponta Card or d Point Card, and earn one stamp for every eligible product you purchase. Depending on the number of stamps you’ve collected, you can enter to win one of three types of prizes.

* A Lawson ID and registered address are required to enter
* Stamps will be awarded the afternoon after the purchase date
* A ticket and original photo ID (original) are required for event entry. Only those who can attend on the day of the event may enter
*Prizes are scheduled to be shipped in late January 2027
*Payments made via the Lawson Smartphone Register are not eligible

AKB48 × Lawson App Reservation: Lottery-Based Pre-sale

The Lawson app will offer a lottery-based pre-sale for sets including theater performance tickets and sets featuring T-shirts with autographs.

* Applications must be submitted via the Lawson app only. One entry per person per product.
* Payment must be made by credit card.
* For theater performances, winners will select their preferred performance date after winning, and seats will be assigned by lottery.
* Handwritten autographs are assigned at random
*Transfer or resale of winning entries is prohibited

Eligible Products for the AKB48 × Lawson Campaign

Eligible products are 15 varieties of Asahi Beverages’ Monster Energy.

Lawson is also scheduled to launch the Gakuen Idolmaster campaign starting November 10.

Frequently Asked Questions About the AKB48 × Lawson Campaign

How do I get the photo-style cards?

From 7:00 AM on October 27, 2026, through November 16, purchase any two eligible Monster Energy drinks (any combination) to receive one card of your choice. You can receive one card of each type per person per store visit, up to a total of six cards. Available on a first-come, first-served basis while supplies last.

How do I apply for an event invitation ticket?

Enter via the Lawson app, then present your Ponta Card or d Point Card when purchasing eligible products to collect stamps. Collect 7 stamps to apply for an event invitation ticket (100 winners selected by lottery).

Where can I apply for the set that includes theater performance tickets?

You can apply via the lottery reservation sales feature in the Lawson app from 10:00 AM on October 27 through November 9. There are two options: Course A (35,000 yen, 48 spots) and Course B (7,500 yen, 480 spots).

Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.

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