A “Hololive Production” campaign will begin at 7:00 a.m. on October 13, 2026, at Lawson, featuring Ayame Hyakki, Okayu Nekomata, Pekora Usada, Noel Shirogane, Raden Juu-Futei, and Vivy Kirara will appear in illustrations featuring Halloween costumes and fall outfits. We’ll introduce the clear files and charms available with the purchase of eligible products, as well as acrylic stands and pin badges sold in-store, the “Autumn Enjoyment Set” available for reservation via @Loppi, and the collaboration decorations at the Shibuya Dogenzaka Upper Store.