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News

Attack on Titan × Maneki-neko: Collaboration Drinks and Merchandise Coming September 17!

A collaboration between the TV anime *Attack on Titan* and the karaoke chain Maneki Neko will take place at Maneki Neko locations nationwide from 1:00 PM on September 17, 2026, through October 18. Three collaboration drinks inspired by Eren, Levi, and Hanji will be available for 700 yen each. For every drink ordered, customers will receive one random coaster from a set of eight designs. Collaboration merchandise, such as acrylic stands and pin badges, will also be on sale.

Lottery / Prizes / Gacha

Thoroughbred Collection: New Prize Information for September 2026 Revealed!

Details have been revealed about new merchandise from the “Thoroughbred Collection (SaraKore)”—a line of prize items modeled after racehorses—set to debut in September 2026. A total of seven items, including a plush toy of Shafriyar wearing the Japan Derby bib, will be released sequentially starting in the second week of September!

Fashion

Tamagotchi Mascots and Merchandise Coming to Shimamura Stores Nationwide Starting September 5!

Bandai’s “Tamagotchi” merchandise will go on sale at Shimamura stores nationwide starting Saturday, September 5, 2026! The lineup features four items: squeeze mascots, slide-style flip phone keychains, mini-mini photo album keychains, and fluffy mirror mascots, with a total of 13 designs featuring Mamecchi, Mimecchi, Kuchipatchi, Memecchi, and Furawatchi. They will also go on sale at Shimamura Park (online store) starting at 3:00 PM on the same day.

Convenience Store

Pom Pom Purin × 7-Eleven Collaboration Campaign Starts Gradually Beginning September 8!

A collaboration between Sanrio’s popular character “Pompompurin” and 7-Eleven will launch sequentially at 7-Eleven stores nationwide starting September 8, 2026. In addition to the release of three original sweets, there will also be a campaign where customers can receive limited-edition merchandise with the purchase of eligible items!

Lottery / Prizes / Gacha

Sanrio “Love Letter for You” Prizes Will Be Available Starting the First Week of September!

Prizes featuring E-Cor Prize’s original art, “Sanrio Characters: Love Letter for You,” will begin appearing sequentially at amusement facilities nationwide starting the first week of September 2026. Featuring a design of the characters in matching sailor uniforms holding love letters, the lineup includes a total of nine items: Big Doll, Doll, Mascot, Face Mascot, Mini Caramel Pouch, and a two-tier tote bag with an insulated pocket.

Fashion

“Magical Sisters Lulut and Lily” × Shimamura: Merchandise Available Starting September 5!

Collaboration items between the TV anime “Magical Sisters Lulu and Lily” and Fashion Center Shimamura will go on sale starting September 5, 2026, at Shimamura stores nationwide and at Shimamura Park. The lineup includes a total of eight items, such as a tote bag with a charm, a shopping bag with a pouch, a carabiner with a retractable cord, and a flocked bang clip, with prices ranging from 539 yen to 2,189 yen (tax included).

Lottery / Prizes / Gacha

Gintama Mini Plushes: “Let’s All Go Kabuto Hunting”—All 6 Varieties Available Starting September 3!

The “Gintama Chibi Plushies ~Let’s Go Beetle Hunting Together~” prize items from the TV anime “Gintama” will begin appearing gradually as crane game prizes nationwide starting September 3, 2026. Based on Episode 65 of the anime, “The Boy Learns the Preciousness of Life Through a Rhinoceros Beetle,” the set features six different characters: Gintoki Sakata, Shinpachi Shimura, Kagura, Isao Kondō, Jūshirō Hijikata, and Sōgo Okita, all as approximately 11 cm plush toys.

Convenience Store

Npochamu × Lawson: Starts September 8! Decal Stickers and a Raffle Are Here!

Details have been revealed for the “NPOCHAM” × Lawson campaign, “NPOCHAM CAMPAIGN!”, which will begin at 7:00 a.m. on September 8, 2026. In addition to five types of original “Puku Deco” stickers featuring a martial arts theme, the campaign will also include four types of pre-order merchandise available exclusively through Loppi and HMV&BOOKS online, as well as the “CHAM QUEST” entertainment lottery, priced at 790 yen per play.

Pop-up Store

Pretty Cure Pretty Store: Nationwide Theater Pop-Up Shops Start September 18!

A pop-up shop for the “Pretty Cure Pretty Store,” the official store of the Pretty Cure series, will be held at 20 theaters nationwide from Friday, September 18, 2026, through Saturday, October 31, 2026! This limited-time shop, celebrating the release of *Pretty Cure: The Movie! The Great Detective*, will appear at theaters nationwide—including 109 Cinemas Osaka Expo City, Shinjuku Wald 9, TOHO Cinemas Ikebukuro, and T-Joy Emi Terrace Tokorozawa—featuring a wide selection of Pretty Cure merchandise.

Pop-up Store

Nijisanji Autumn Fair 2026 at Animate Starts September 19!

The “Nijisanji Autumn Fair 2026” will be held at Animate stores nationwide (excluding the Animate online store) from Saturday, September 19, 2026, through Monday, October 12, 2026 (a national holiday)! During the event, for every 2,200 yen (tax included) spent on “Nijisanji” and “NIJISANJI EN” merchandise, as well as Gratte collaboration food and drinks, you’ll receive one [bookmark (8 varieties total)] featuring the “#HYPE-ME” visual for every 2,200 yen (tax included) spent. Additionally, “#HYPE-ME” merchandise will go on sale, and the Gratte collaboration will run concurrently.

News

Live-Action “Look Back” Attendee Gift: Newly Illustrated Cards Available Starting September 11!

As the first in-theater giveaway for the live-action film *Look Back*, an A5 visual card featuring an original illustration by the original author, Tatsuki Fujimoto, will be distributed from Friday, September 11, 2026, through Thursday, September 17, 2026. This special illustration depicts Fujino and Kyomoto sitting side by side at their desks, drawing manga!

Lottery / Prizes / Gacha

Pom Pom Purin Prize Draw Tickets Go on Sale September 12 at 7-Eleven and Other Locations!

The “Pom Pom Purin Prize Draw”—a guaranteed-win raffle where you can win merchandise featuring Sanrio’s popular character “Pom Pom Purin”—will go on sale nationwide at 7-Eleven and Ito-Yokado stores starting Saturday, September 12, 2026. The lineup includes a total of 13 items, such as plush toys and headbands!