A collaboration between Keiko Shibata’s wildly popular picture book *The Bread Thief* and Ippudo will take place at all Ippudo locations in Japan from November 1 to November 23, 2026, featuring a set menu of a ramen burger and tonkotsu ramen for 1,480 yen (tax included). Customers who order from the collaboration menu will receive “Puku Puku” stickers, and merchandise such as matching aprons and bandanas for parents and children, as well as “My Ramen” sets, will be available for purchase. There will also be an in-store contest where customers can win a mini tote bag.