“The Pair from the Underworld” Morning Ver. Store Opens in Shinjuku Starting August 28!

A pop-up shop for the TV anime “Yomi no Tsugai,” based on the original work by Hiromu Arakawa, is coming!

The event will be held on the 7th floor of Shinjuku Marui Annex from Friday, August 28, 2026, through Sunday, September 6, 2026. In addition to original new merchandise featuring the newly created “Morning Routine” theme “Morning Routine,” as well as a giveaway of purchase-bonus bromides and a raffle for a giant acrylic figure.

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Details of the “Yomi no Tsugai” Pop-Up Shop

A pop-up shop for the TV anime “Yomi no Tsugai” will be held on the 7th floor of Shinjuku Marui Annex. The event is organized by Content Seed Co., Ltd.

The newly commissioned theme for this event is “Morning Routine,” featuring an original illustration of the five characters—Yuru, Asa, Dela, Gab-chan, and Jin—lined up in their just-woken-up outfits. In addition to the sale of new original merchandise featuring this artwork, special promotions such as purchase bonuses and a raffle will also be held.

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

“Yomi no Tsugai” Pop-Up Shop Dates and Venue

The event will be held from August 28, 2026 (Fri) through September 6 (Sun). Hours are 11:00 a.m. to 8:00 p.m., except on weekends and holidays, when hours are 10:30 a.m. to 8:00 p.m. *On the final day, September 6 (Sun), the shop will close at 6:00 p.m.
Please note that waiting in line before opening hours is strictly prohibited; you must arrive at the store after opening hours.

“Yomi no Tsugai” POP UP SHOP Purchase Bonuses & Raffle

During the event period, for every 3,000 yen (tax included) spent in-store, customers will receive one random “bromide,” and will also be eligible to participate in a raffle to win an “extra-large acrylic figure.”

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

Giveaway: Bromides (11 varieties total)

They are L-size, with 11 different designs. Since they are distributed randomly, you cannot choose the design.

Raffle Prizes: Oversized Acrylic Figures (5 Varieties Total)

Raffle prizes consist of 5 varieties of “oversized acrylic figures,” each with a total height of 300 mm or less. You can choose your preferred design, but if it is out of stock in-store, it will be shipped at a later date.

The number of bonus items you can receive and the number of entries for the raffle are accrued at a rate of one per 3,000 yen (tax included) spent.

Bonus items and prizes are available while supplies last and cannot be exchanged or resold. You must participate in the raffle immediately after checkout.

“Yomi no Tsugai” POP UP SHOP Merchandise

A total of 10 new “Morning ver.” original merchandise items featuring brand-new illustrations are now available!

Collection Cards (Random) Morning ver.

Price: 440 yen per card (tax included); set price: 4,840 yen (tax included). There are 11 varieties in total, each measuring 86×54mm. Since they are distributed randomly, you cannot choose the design.

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

Pin Badge (Random) Morning Ver.

The price is 605 yen per piece (tax included), and the set is 6,050 yen (tax included). There are 10 varieties in total, each with a diameter of approximately 56 mm. These are also sold randomly.

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

Acrylic Stand (Random) Morning Ver.

The price is 1,320 yen (tax included) per piece, or 6,600 yen (tax included) for the set. There are 5 varieties in total, each measuring approximately H89mm × W63mm. These items feature eye-catching backing card designs in the characters’ signature colors.

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

Double-Sided Keychain Morning Ver.

Price: 1,705 yen each (tax included). There are 5 varieties in total, each measuring approximately 90mm × 45mm. They feature a motel key-style silhouette, with the reverse side displaying the character’s color and logo.

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

Acrylic Figures: Morning Ver.

Price: 2,090 yen each (tax included) . There are 5 varieties in total, each with a total height of approximately 150 mm or less. Each comes with a triangular base featuring the character’s name.

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

Mini Acrylic Art: Morning Ver.

The price is 3,190 yen (tax included). There is one design available, and the size is B6. It features a group visual of all five characters.

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

Die-Cut Stickers: Morning Ver.

Price: 660 yen each (tax included). There are 5 varieties in total, each measuring 60mm × 60mm or smaller. The die-cut design features triangles in the characters’ signature colors.

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

Rigid Card Case Set (Morning Ver.)

Price: 1,870 yen each (tax included). There are 5 varieties in total, each set containing two cases in B7 and B8 sizes.

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

Acrylic Diorama Morning ver.

The price is 3,520 yen (tax included). There is one variant available, measuring approximately W210mm × H148mm. You can assemble and display the sunrise background piece along with the five standing figures.

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

Rubber Desk Mat (Morning Ver.)

Price: 4,400 yen (tax included). One design available; size: W460 × H241 mm. Features a design with the five characters—Jin, Della, Yuru, Asa, and Gab-chan—lined up side by side.

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

*Event details and product designs are subject to change without notice.

“Yomi no Tsugai” POP-UP SHOP Entry Guidelines & Purchase Limits

Free admission is scheduled for all days, but entry restrictions—such as the distribution of numbered tickets—may be implemented when the store becomes crowded. When entry restrictions are in place, digital numbered tickets will be distributed via the LINE app “mogily,” so please make sure to add “THE Character LINE Official Account” as a friend and download the LINE app in advance.
Numbered tickets will be distributed on a first-come, first-served basis on the day of the event; you must enable location services in the LINE app to receive one. Only one person may enter per ticket; transfer or resale is prohibited. Overnight waiting, waiting before the designated queue start time, and saving spots are also prohibited.

Purchase limits apply only to new products going on sale at this event, as follows:

Payment can be made via cash, various credit cards, and other methods. Information regarding products—such as sold-out items, restocks, and online sales—will be announced on THE Chara SHOP @ Shinjuku’s official X account (@thechara_snjk).

The “Yomi no Tsugai” POP-UP SHOP opens on August 28!

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

“Yomi no Tsugai” POP-UP SHOP Purchase Limits

Random Items	Up to 20 items per transaction per product
Available Items	Up to 3 items per type per transaction

“Yomi no Tsugai” POP-UP SHOP Event Overview

Event Name	TV Anime “Yomi no Tsugai” POP-UP SHOP
Event Dates	August 28, 2026 (Fri) – September 6 (Sun)
Venue	Shinjuku Marui Annex 7F
Hours	11:00 AM – 8:00 PM *10:30 AM – 8:00 PM on Saturdays, Sundays, and holidays only *Closes at 6:00 PM on the final day
Admission	Free admission every day (Admission may be restricted during peak times, such as through the distribution of numbered tickets)
Organizer	Content Seed Co., Ltd.
Official Website	Special Event Site Official Website for the TV Anime “Yomi no Tsugai”

Frequently Asked Questions About the “Yomi no Tsugai” Pop-Up Shop

When and where is it being held?

It will be held from Friday, August 28, 2026, to Sunday, September 6, 2026, on the 7th floor of Shinjuku Marui Annex.

What are the hours of operation?

11:00 AM to 8:00 PM; on weekends and holidays only, 10:30 AM to 8:00 PM. On the final day, Sunday, September 6, the shop will close at 6:00 PM. Please note that waiting in line before opening hours is not permitted.

Do I need a numbered ticket to enter?

Free admission is scheduled for all days, but when the store is crowded, digital numbered tickets may be distributed via the LINE app “mogily,” and entry restrictions may be imposed. Tickets are distributed on a first-come, first-served basis on the day of visit, and transfer or resale is prohibited.

Are there any purchase bonuses?

During the event period, for every 3,000 yen (tax included) spent in-store, customers will receive one random L-size photo card (11 varieties total) and be eligible for one entry into a raffle to win an extra-large acrylic figure (5 varieties total).

Is there a limit on the number of items I can purchase?

For new products debuting at this event only, random-selection items are limited to 20 per product per transaction, and open-selection items are limited to 3 per type per transaction.

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Please check the official website for details.
*Please note that the information in this article may be out of date. We ask that you check the official website for the latest information.

©Hiromu Arakawa/SQUARE ENIX, Project TSUGAI

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コラボカフェ編集部 (Ymura) (1257 posts)

コラボカフェ編集部 (Ymura)