The “VIVANT × Nihonbashi Mitsukoshi Main Store Pop-Up Store & Special Exhibition” is here!

From October 7 to October 20, 2026, at the Central Hall on the 1st floor of the Main Building of Nihonbashi Mitsukoshi Main Store, the event will feature sales of merchandise exclusive to Nihonbashi Mitsukoshi Main Store, a special exhibition of items from the drama, and a photo spot recreating a scene from Episode 11.

Details on the “VIVANT × Nihonbashi Mitsukoshi Main Store Pop-Up Store & Special Exhibition”

The “VIVANT × Nihonbashi Mitsukoshi Main Store Pop-Up Store & Special Exhibition,” a collaboration between the TBS Sunday Theater series “VIVANT” and Nihonbashi Mitsukoshi Main Store, will be held from October 7 to October 20, 2026, in the Central Hall on the 1st floor of the Main Building at Nihonbashi Mitsukoshi Main Store.

In addition to selling original collaboration merchandise created by Nihonbashi Mitsukoshi Main Store and “VIVANT,” the venue will feature a special exhibition of items used in the drama, as well as a photo spot in front of the Magokoro (Heavenly Maiden) statue!
Throughout the event, Nihonbashi Mitsukoshi will host “VIVANT”-themed activities throughout the store, including in-store announcements and pipe organ performances.

The TBS Sunday Theater series “VIVANT” airs every Sunday at 9:00 p.m.

MI W Member Purchase Bonus

During the event period, the first 300 MI W members who purchase merchandise totaling 10,000 yen or more (including tax) at the venue will receive an original “VIVANT” drawstring bag (not for sale).

“MI W Members” refers to users who have linked their MI Card membership information to the Mitsukoshi Isetan app. MI Card Basic holders are also eligible. This offer applies only to purchases made on the day of the event; online store purchases are excluded. Receipts cannot be combined, and the offer is limited to one per person. The promotion ends when supplies run out.

“VIVANT” Merchandise Sale

At the venue, merchandise will be on sale, including Nihonbashi Mitsukoshi Main Store exclusive items inspired by the “Magokoro” (Sincere Heart) statue, as well as Mitsukoshi original merchandise and collaboration items with various brands. All prices include tax. Quantities are limited, and items may sell out.

Nihonbashi Mitsukoshi Main Store Exclusive “Betsuban Manju”

The “Nihonbashi Mitsukoshi Main Store Betsuban Manju,” exclusive to the Nihonbashi Mitsukoshi Main Store, is now available! These red manju filled with smooth red bean paste feature a printed design on the top and come in a box of 9 with a bonus card. Purchases are limited to 5 items per person.

T-shirts, tote bags, and more featuring the “Heavenly Maiden (Magokoro)” statue design

Items featuring a design that combines the “Heavenly Maiden” statue—the setting for Episode 11—with the “VIVANT” logo are now available exclusively at the Nihonbashi Mitsukoshi Main Store!

The T-shirts and tote bags come in two designs and are made of 100% cotton. The coin purse is a round faux leather design, and the photo cards are trading card-sized cards with a glitter finish, each available in two designs.

Pure Gold “VIVANT K24 Koban” Lottery Sale

The “VIVANT K24 Koban,” a pure gold koban designed with motifs from the Sunday Theater series “VIVANT,” will be sold via a lottery exclusively at the Nihonbashi Mitsukoshi Main Store. Available in two designs—the “Nogi Family Crest” and the “Special Unit Mark”—each weighs 10g and comes with a paulownia wood box. Production is made-to-order via a lottery with a limit of five pieces per design, and delivery is scheduled for approximately 90 days after the order is placed. Applications can be submitted via the dedicated page on the official website.

Collaboration Items with Long-Established Brands

As part of the Mitsukoshi Original Goods collection, items created through collaborations between “VIVANT” and long-established brands and brands from various fields are now available exclusively at the Nihonbashi Mitsukoshi Main Store!

Todaya Shoten’s tenugui feature three completely original designs. Hyōzaemon’s chopsticks are made with natural wood and genuine lacquer in an authentic style, and are available in two types: the Nogi Family Crest and the Special Unit Mark.

The ID and pass cases made from domestic cowhide by CRAMP at Ikenohata Gin-kawa-ten feature the “Betsuban” mark, while Ace’s suitcases combine durability with a subtle design inspired by the series.

NEKOLAB × MY COOKIE STORE Cookie Tins

NEKOLAB’s “Cats’ Cookie Tin” features a limited-edition design filled with a mix of cookies and konpeito candies. The “collaboration tin” from MY COOKIE STORE, a cookie shop in Kuki City, Saitama Prefecture, contains mini cookies in red and black—the signature colors of *VIVANT*. The “collaboration tin” goes on sale on October 9 at 10:00 a.m.

Pigeon Sablé, Kaei Mochi, and Clear Soup Monaka

Kamakura Toshimaya’s “Hato Sabure ‘VIVANT’ Can” is now available as a collaboration item!

This limited-edition product features designs of the drama’s characters and the Hato Subure figures, and will be available in two versions: Ver. N and Ver. F. Purchases are limited to five items per person for each version. On the online store, they are sold as a set of two cans.

Kashiya’s “‘VIVANT’ Sōka Kaei Mochi” are special Kaei Mochi imprinted with the “Nogi Family Crest,” the “Special Unit Mark,” and the “VIVANT Logo.” Purchases are limited to five items per person.

Fumuroya’s “Osumishiru Monaka” features monaka printed with the “VIVANT” logo and the “Nogi Family Crest”; when hot water is poured over them, you can enjoy clear soup and Kaga miso soup.

Foo Tokyo Silk Items

Crafted in Gifu—the filming location for the Sunday Theater series “VIVANT”— Foo Tokyo’s silk items are now available!

The silk pajama set features a special design with buttons bearing the “Separate Unit” emblem, limited to 14 sets. The silk eye mask and silk pillowcase feature a special design with the “VIVANT” logo; there are 15 pieces each in red and gray .

LOVOT Collaboration Items

As part of the collaboration with LOVOT, the “LOVOT 1/1 Plush ‘VIVANT’ T-Shirt Set”—which pairs perfectly with the ‘VIVANT’ T-shirts—and “Logo T-Shirts” for LOVOT are now available!

The lineup also includes a tote bag featuring an original collaboration logo and key charms with original designs depicting LOVOTs wearing costumes from the show (Nogi, Nozaki, and Drum).

“VIVANT” Canned Food Set & Soup Set

Ocean Princess’s “‘VIVANT’ Canned Tuna Set” is a set featuring the company’s signature products: Solid Tuna in Cottonseed Oil and Solid Tuna in Olive Oil. It goes on sale starting at 10:00 a.m. on October 9.

“Vegetables MOTTO’s ‘VIVANT’ Soup Set” is an original set inspired by the memorable “desert” scene from the drama. On the back of the soup cans, quizzes related to “VIVANT.”

Some products are also available at the Mitsukoshi Isetan Online Store and Mood Mark. In addition, a wide variety of TBS merchandise is available.

VIVANT-Related Item Exhibition

The giant monument featuring the cast’s autographs—originally installed in front of the TBS building at Akasaka Sacas—is now on display in the Central Hall of the Nihonbashi Mitsukoshi Main Store! In addition to a special exhibition of costumes and props actually used in the drama, there will be a photo exhibition featuring one image per episode starting from Episode 11, showcasing memorable scenes from the series.

VIVANT Event @ Nihonbashi Mitsukoshi

Throughout the event period, special activities unique to the Nihonbashi Mitsukoshi Main Store will be held, including photo spots, “Drum Greetings,” in-store announcements, and pipe organ performances.

Photo spot recreating that scene from Episode 11

A photo spot has been set up to recreate the iconic scene where Nogi and Nozaki meet in front of the Statue of the Celestial Maiden (Magokoro)! Visitors can pose as the two characters and take photos.

“Drum Greeting” at the Mitsukoshi Theater

As a special event to commemorate the opening, a “Drum Greeting” session will be held at the Mitsukoshi Theater, where visitors can have their photos taken with a drum on stage. The photo sessions will take place three times on October 14 at 12:30 PM, 3:00 PM, and 5:00 PM, with approximately 80 groups scheduled for each session. The venue is the Mitsukoshi Theater on the 6th floor of the Main Building.

To participate, you must apply via the dedicated webpage during the application period, be selected in a lottery, and then purchase “VIVANT” merchandise totaling at least 2,000 yen (including tax) at the Central Hall on the 1st floor of the Main Building between October 7 and the day of your photo session. If the number of applicants exceeds the capacity for a session, participants will be selected by lottery; it is not on a first-come, first-served basis.

Regardless of whether you applied, you can watch the photo session from the Mitsukoshi Theater. Depending on crowd conditions on the day of the event, entry to the Mitsukoshi Theater may be restricted.

In-Store Announcements via Drums and Pipe Organ Performances

From October 7 through October 20, Nihonbashi Mitsukoshi will feature in-store announcements performed on drums—a highlight of the drama—as well as pipe organ performances.

In addition, the theme song for the Sunday Drama “VIVANT” will be performed on the pipe organ installed in the Central Hall. Performances will take place daily from October 9–11 and October 16–18 at 12:00 PM, 3:00 PM, and 5:00 PM.

VIVANT Filming Locations Stamp Rally

From October 7 to October 20, the first 1,000 people to collect stamps at the Kanda Myojin and Nihonbashi Mitsukoshi Main Store venues will receive an “Original Clear File Commemorating Filming Cooperation for ‘VIVANT.’”

To collect stamps, you must make a purchase at each venue during the event period. Participation is limited to once per person. Supplies are limited, and the event will end once they run out. Please check with staff at each venue for details.

The “VIVANT × Nihonbashi Mitsukoshi Main Store Pop-Up Store & Special Exhibition” opens on October 7!

Frequently Asked Questions about the “VIVANT × Nihonbashi Mitsukoshi Main Store Pop-Up Store & Special Exhibition”

When and where will the “VIVANT × Nihonbashi Mitsukoshi Main Store Pop-Up Store & Special Exhibition” be held?

It will be held from October 7 to October 20, 2026, in the Central Hall on the 1st floor of the Main Building at Nihonbashi Mitsukoshi Main Store.

Are there any venue-exclusive purchase benefits?

The first 300 MI W members who purchase merchandise totaling 10,000 yen or more (including tax) at the venue will receive an original “VIVANT” drawstring pouch (not for sale). Only purchases made on the day of the event are eligible; online store purchases are excluded, receipts cannot be combined, and this offer is limited to one per person.

How can I participate in the “Drum Greeting”?

To participate, apply via the dedicated page during the application period (from noon on September 30 to 11:59 PM on October 5). If selected in the lottery, you must purchase at least 2,000 yen (tax included) worth of “VIVANT” merchandise at the Central Hall on the 1st floor of the Main Building between October 7 and the day of the photo session. The photo session will be held three times on October at the Mitsukoshi Theater on the 6th floor of the Main Building. Winners will be announced on October 6 from 5:00 PM to 7:00 PM. Regardless of whether you applied, you can watch the photo session from the audience at the Mitsukoshi Theater.

Are there any merchandise items with different release dates?

MY COOKIE STORE’s “Collaboration Can” and Ocean Princess’s “‘VIVANT’ Canned Goods Set” will go on sale starting at 10:00 AM on October 9.

How can I purchase the “VIVANT K24 Koban”?

Two designs—“Nogi Family Crest” and “Special Unit Mark”—will be available via a lottery system, limited to five units each. Applications must be submitted through a dedicated webpage. Since these items are made-to-order, delivery will take approximately 90 days.

Please check the official website for details.
*Please note that the information in this article may be outdated; we kindly ask that you verify the details on the official website.

©TBS