Merchandise featuring the popular character “Usamaru,” designed by Sakumaru, is coming to Avail, part of the Shimamura Group!

Starting October 17, 2026, a wide range of items—from home goods like die-cut cushions and blankets to apparel such as pullovers and loungewear—will go on sale at Avail stores nationwide.

“Usamaru” Design Goods at Avail

Goods featuring the popular “Usamaru” character, designed by illustrator Sakumaru, will go on sale at Avail stores nationwide starting October 17, 2026.

The lineup ranges widely from home decor items such as die-cut cushions and blankets, to accessories like hair accessories and pouches, and even apparel such as pullovers and loungewear. Hanten jackets, belly warmers, and house shoes will also be available!

Miscellaneous goods such as cushions and blankets

The lineup of home decor items includes “die-cut cushions” and “lumbar support cushions” cut to specific shapes, as well as “blankets,” “die-cut blankets,” and “storage boxes” with lids.

Small accessories include hair accessories such as “hair clips,” “multi-purpose clips,” and “hair buns,” as well as a “2-piece card case set,” “My Number card case,” “small drawstring pouch,” and “clear pouch”! The bag collection features three types: “shopping bags,” “spa bags,” and “tote bags.”

Apparel such as pullovers and loungewear

The apparel lineup includes women’s “Sagara Embroidered Pullovers” and “Embroidered Pullovers,” as well as men’s “Hanten” and “Loungewear.” New women’s loungewear items—including “Ponchos,” “Loungewear,” “Pajamas,” and “House Shoes”—are also now available!

Purchase Limits and Participating Stores

For miscellaneous goods and accessories, purchases are limited to one item per person per product name. There are no quantity limits on apparel items such as pullovers and loungewear. Sales will take place at Avail stores nationwide, excluding the Honjo, Matsumori, and Aira stores.

“Usamaru” design merchandise goes on sale at Avail starting October 17!

Frequently Asked Questions About “Usamaru” Design Merchandise at Avail

When will the “Usamaru” design merchandise go on sale?

It will go on sale at Avail stores nationwide starting October 17, 2026.

Are there any purchase limits?

For miscellaneous goods and accessories, purchases are limited to one item per person per product name. There are no quantity limits for apparel items such as pullovers and loungewear.

Are there any stores where these items will not be sold?

The Honjo, Matsumori, and Aira stores will not carry these items.

Can I buy these online?

Items marked with a ☆ in the promotional image will be available online, and items marked with a ♣ will be available in other sizes on the online store. Please check the Shimamura Group Official Online Store for details.

Please check the official website for details.
*Please note that the information in this article may be out of date, so please check the official website for the latest details.

©sakumaru