The first collaborative collection between the Netflix series “Stranger Things” and BEAMS’ label went on sale on October 23, 2026, at 10 participating stores nationwide and on the official BEAMS online shop.

The collection commemorates the 10th anniversary of the series’ premiere, with the theme “Hawkins Theater 2026 – A Re-screening After 10 Years.” The collection features 25 apparel and accessory items inspired by Hawkins High School, Scoop-a-Hoo, radio station “WSQK,” and the Hellfire Club.

Stranger Things × BEAMS HEART Release Overview

This commemorative collection marks the 10th anniversary of the series’ debut in 2016. November 6—the day Will Byers went missing in the series—is is celebrated annually as “Stranger Things Day.” The collection incorporates the 1980s American casual vibe and the show’s pop culture references into items that are easy to wear in everyday life.

Stranger Things × BEAMS HEART 10th Anniversary Items

The T-shirts and sweatshirts featuring special artwork commemorating the 10th anniversary have jet-black bodies with a vintage, vintage-inspired finish. The ART T-shirts feature artwork selected from memorable scenes in Seasons 1 through 5, depicting them against the backdrop of a world inhabited by monsters like the Mind Flayer and the Demogorgon.

Stranger Things × BEAMS HEART Hawkins High School

These items are inspired by the Hawkins High Tigers. The striped shirts are adorned with the school crest and embroidered tiger patches, while the mugs feature a cheer pennant design.

Stranger Things × BEAMS HEART Scoop Ahoy
These items are inspired by the souvenirs, shopping bags, and takeout cups from “Scoop Ahoy,” the ice cream shop at Star Court Mall.

Scoops Ahoy Crewneck Sweatshirt

Scoops Ahoy Tote Bag

Scoops Ahoy Straw Cup

Scoops Ahoy Acrylic Key Chain

Scoops Ahoy Can Badges

STRANGER THINGS ™/© Netflix. Used with permission.

Scoops Ahoy

Scoops Ahoy Crewneck Sweatshirt	8,800 yen (tax included) PINK・SAX/S–L
Scoops Ahoy Tote Bag	4,950 yen (tax included) SAX
Scoops Ahoy Straw Cup	3,850 yen (tax included)
Scoops Ahoy Acrylic Key Chain	1,320 yen (tax included)
Scoops Ahoy Can Badges	1,320 yen (tax included)

Stranger Things × BEAMS HEART Radio Station WSQK

Items include a duck jacket inspired by the staff uniforms of “WSQK”—the radio station that plays a key role in Season 5—as well as an acrylic keychain shaped like a radio car.

Stranger Things × BEAMS HEART Hellfire Club

Faux leather jackets, waist pouches, mugs, and more.

*Miscellaneous items such as acrylic keychains, mugs, and straw cups feature the 10th-anniversary logo
*Mugs and straw cups come in original packaging

Stranger Things × BEAMS HEART Retail Locations

BEAMS HEART is a label that opened 10 stores in shopping centers across the Kanto, Kansai, and Tokai regions in the spring of 2026; this collection will be available at those 10 stores and online.

Stranger Things × BEAMS HEART Frequently Asked Questions

When and where can I buy these items?

Available starting October 23, 2026, at 10 participating BEAMS HEART stores nationwide and the official BEAMS online shop (available at 11:00 AM on the release date).

What is the price range?

Prices range from 1,320 yen (tax included) for acrylic keychains and pin badges to 16,500 yen (tax included) for jackets.

What designs are available?

10th-anniversary art, Hawkins High School, the ice cream shop “Scoop Ahoy,” the radio station “WSQK,” and the D&D club “Hellfire Club.”

Please check the official website for details.
* The information in this article may be out of date, so please check the official website for the latest details.

STRANGER THINGS ™/© Netflix. Used with permission.