Sanrio’s new original series, the “Autumn Apple Design Series,” featuring a combination of apple-themed accessories and a red checkered pattern, is here!
Starting Wednesday, September 9, 2026 (Wed), the series will be available at Sanrio-operated stores, Sanrio corners in department stores, and the Sanrio Online Shop, featuring a total of 10 items, including plush toys, keychains, bags, and stickers.
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・A total of 10 items featuring apple-themed accessories and a red checkered pattern
・Hello Kitty plush toy: 3,696 yen; Mascot holders (6 varieties): 2,497 yen each
・Secret Mirror Keychains (8 varieties) feature a “secret” design where you cannot choose the contents
・On sale September 9 (Wed) – 13 (Sun); online sales available until September 15 (Tue) with purchase limits
Details of the “Autumn Apple Design Series”
This Sanrio original design series features apple-themed accessories and red check patterns—perfect for the start of fall.
The lineup includes a total of 10 items—from plush toys and keychains to wallets, bags, towels, and stickers—all perfect for taking on the go. Prices range from 495 yen for stickers to 3,696 yen for a Hello Kitty plush toy; all prices include tax.
©2026 SANRIO CO., LTD.| Product Name | Price (Tax Included) |
|---|---|
| 1. Hello Kitty Plush Toy | 3,696 yen |
| 2. Mascot Holders (6 varieties total) | 2,497 yen each |
| 3. Wallet (2 designs total) | 2,200 yen each |
| 4. Bangs Clip (4 designs total) | 792 yen each |
| 5. Keychains (4 designs total) | 1,397 yen each |
| 6. Drawstring Pouch | 1,397 yen |
| 7. Tote Bag | 2,970 yen |
| 8. Hand Towel | 880 yen |
| 9. Stickers | 495 yen |
| 10. Secret Mirror Keychain (8 varieties) | 880 yen |
1. Hello Kitty Plush (3,696 yen)
A Hello Kitty plush has arrived, wearing a checkered outfit paired with a bright red apple hat and bag! With a design that evokes the start of fall, with intricate details ranging from the lace on her skirt to the velour-style ribbon.
©2026 SANRIO CO., LTD.2. Mascot Holders (6 types total; 2,497 yen each)
Six adorable mascot holders featuring characters in cute checkered outfits are now available! Each character comes with a different apple-themed accessory—such as a hat or earmuffs—and features a heart-shaped carabiner so you can carry it with you.
©2026 SANRIO CO., LTD.3. Wallets (2 designs available; 2,200 yen each)
Two compact tri-fold wallets are now available! They feature an apple-shaped button as a design highlight and come with a D-ring for attaching keychains or straps.
©2026 SANRIO CO., LTD.4. Bangs Clips (4 designs total, 792 yen each)
Four new types of bang clips featuring button-style mascots are now available! The designs feature the characters’ faces adorned with checkered hearts and apples.
©2026 SANRIO CO., LTD.5. Straps (4 varieties total; 1,397 yen each)
Four cute keychains featuring a combination of character mascots and buttons are now available! The designs feature dangling ribbons, beads, and apple-shaped charms.
©2026 SANRIO CO., LTD.6. Drawstring Pouch (1,397 yen)
Introducing a drawstring pouch featuring a satin appliqué with a special design! When closed, it takes on a round shape like an apple and comes with a leaf-shaped logo tag.
©2026 SANRIO CO., LTD.7. Tote Bag (2,970 yen)
Introducing a cute tote bag featuring a plush appliqué! The apple-shaped button is a standout detail, and it comes with a D-ring so you can hang keychains or straps from it.
©2026 SANRIO CO., LTD.8. Hand Towel (880 yen)
Introducing a hand towel featuring apple appliqués and a checkered pattern! The design showcases a lineup of characters arranged within spaces cut out in the shape of apples.
©2026 SANRIO CO., LTD.9. Stickers (495 yen)
Introducing glossy stickers with a soft, chewy texture! A single sheet features stickers in a variety of sizes.
©2026 SANRIO CO., LTD.10. Secret Mirror Keychain (8 varieties total, 880 yen)
A cute apple-shaped keychain with a mirror is now available in 8 varieties! The characters’ faces have a plump, rounded look, and their compact size makes them convenient to carry around.
Please note that since these are “secret” items, you cannot choose which design you receive. You can purchase a complete set containing one of each variety, but depending on the store and available stock, it may not be possible to provide a complete set.
©2026 SANRIO CO., LTD.Release Date and Retailers for the “Autumn Apple Design Series”
The release date is split into two days depending on the store: Wednesday, September 9, at Sanrio-operated stores, Sanrio corners in department stores, and the Sanrio Online Shop; and Thursday, September 10, at stores in certain regions.
The Sanrio Online Shop will go live at 10:00 a.m., and the product page will be available for viewing starting at 9:30 a.m.
| On sale Wednesday, September 9 | Sanrio-operated stores, Sanrio corners in department stores, and other locations Sanrio Online Shop (on sale at 10:00 a.m.) |
|---|---|
| On sale Thursday, September 10 | Select Sanrio-operated stores and Sanrio corners in department stores (Kyushu prefectures, Hiroshima, Yamaguchi, Kagawa, Ehime, and Okinawa) |
Details on participating stores (including store holiday information) are available on the official website’s list of participating stores.
Purchase Limits
In conjunction with the release, purchase limits will be enforced at both physical stores and online shops. These limits apply to each item; only the Secret Mirror Keychain has a separate purchase limit.
| Sanrio-operated stores, Sanrio corners in department stores, and other locations | Up to 1 item per character per store / Up to 8 Secret Mirror Keychains [Promotion Period] September 9 (Wed) – September 13 (Sun) At select stores (in Kyushu prefectures, Hiroshima, Yamaguchi, Kagawa, Ehime, and Okinawa), the promotion runs from September 10 (Thu) to September 13 (Sun) |
|---|---|
| Sanrio Online Shop | Limit of 2 per item per character / Limit of 8 Secret Mirror Keychains [Event Period] September 9 (Wed) – September 15 (Tue) |
Restrictions are subject to change without notice, and sales methods may vary by store and circumstances. On the first day of sale, some stores will implement counter sales to alleviate crowding; in such cases, customers will not be able to pick up and select items.
Additionally, during the period when purchase limits are in effect, reservations cannot be made in-store or by phone. Phone inquiries regarding in-store inventory, combined checkout for multiple people, and rejoining the line are also not permitted.
The “Autumn Apple Design Series” goes on sale September 9!
©2026 SANRIO CO., LTD.| Release Date | Wednesday, September 9, 2026 *Some (Kyushu prefectures, Hiroshima, Yamaguchi, Kagawa, Ehime, and Okinawa) on Thursday, September 10 |
|---|---|
| Available at | Sanrio-operated stores, Sanrio corners in department stores, and other locations Sanrio Online Shop (Starting September 9 at 10:00 a.m.) |
| Price | 495 yen – 3,696 yen (10 items total, tax included) |
| Purchase Limits | In-store: Up to 1 per item per character (September 9–September 13) Online: Up to 2 per item per character (September 9–September 15) Secret Mirror Keychains: Up to 8 per character |
| Featured Characters | Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Pocchacco, My Sweet Piano, Usahana |
| Official Website | Autumn Apple Design Series Official News |
“Autumn Apple Design Series” Frequently Asked Questions
When is the release date?
It will go on sale starting Wednesday, September 9, 2026, at Sanrio-operated stores, Sanrio corners in department stores, and the Sanrio Online Shop. It will be available starting Thursday, September 10, 2026, at Sanrio-operated stores and Sanrio corners in department stores in certain areas (all prefectures in Kyushu, Hiroshima Prefecture, Yamaguchi Prefecture, and Kagawa, Ehime, and Okinawa) will go on sale on Thursday, September 10.
Where can I purchase these items?
You can purchase them at Sanrio-operated stores, Sanrio corners in department stores, and the Sanrio Online Shop. Sales on the online shop begin at 10:00 a.m. on Wednesday, September 9; product pages will be available starting at 9:30 a.m. on the same day.
How much do they cost?
There are 10 items in total, ranging from stickers priced at 495 yen to Hello Kitty plush toys priced at 3,696 yen; all prices include tax. The mascot holders (6 varieties) are 2,497 yen each, and the secret mirror keychains (8 varieties) are 880 yen each.
Is there a purchase limit?
In stores, the limit is one item per character per person (September 9–13; September 10–13 in some regions). At the Sanrio Online Shop, the limit is two items per character (September 9–15). For the Secret Mirror Keychains, the limit is up to 8 pieces in total.
Can I choose the design for the Secret Mirror Keychains?
Since these are “secret” items, you cannot choose the design. You can purchase a complete set containing one of each of the 8 designs, but depending on the store and available stock, it may not be possible to complete the set.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest details.
©2026 SANRIO CO., LTD. Copyright © Sanrio Co., Ltd.
