A “POP UP” event is coming to celebrate the 15th anniversary of the publication of *My Youth Romantic Comedy Is Wrong, As I Expected* (*OreGairu*), written by Wataru Watanabe and illustrated by Ponkan⑧!
Kicking off at the Seibu Shibuya store on Friday, September 18, 2026, this pop-up shop tour will travel nationwide, featuring the sale of 15th-anniversary merchandise illustrated by Ponkan⑧ and a giveaway campaign.
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・The first stop is at Seibu Shibuya from Friday, September 18, 2026, to Wednesday, September 30, 2026; the second stop is at Sogo Chiba from Thursday, November 12, 2026, to Monday, December 7, 2026
・The lineup features 14 apparel items and 20 miscellaneous goods as 15th-anniversary merchandise illustrated by Ponkan⑧
・Customers who spend 3,000 yen (tax included) or more per transaction will receive one “clear bookmark” (one of six random designs) as a gift
・Customers who make a purchase will receive one “original shopping bag” per transaction
Details of the “OreGairu” 15th Anniversary POP UP
A “POP UP” event is here to commemorate the 15th anniversary of the publication of *My Teen Romantic Comedy SNAFU* (OreGairu), based on the original work by Wataru Watari and illustrated by Ponkan⑧! As part of the celebrations for the 15th anniversary of the series—which has sold over 15 million copies worldwide—a nationwide pop-up shop tour .
At the venues, 15th-anniversary merchandise featuring illustrations by Ponkan⑧ will be on sale, and a giveaway campaign offering free gifts to purchasers will also be held.
© Wataru Watari & Ponkan⑧/Shogakukan“OreGairu” 15th Anniversary Pop-Up Event Schedule
The first event will be held at the Seibu Shibuya store in Tokyo from Friday, September 18, 2026, to Wednesday, September 30, 2026. The second event will be held at the Sogo Chiba store in Chiba from Thursday, November 12 (Thu) through December 7 (Mon).
The official announcement has indicated that events at subsequent venues will be held sequentially, and pop-up events overseas are also planned.
| Event Dates | Duration | Venue |
|---|---|---|
| Phase 1 | September 18, 2026 (Fri) – September 30, 2026 (Wed) | Seibu Shibuya (Tokyo) |
| Phase 2 | Thursday, November 12, 2026 – Monday, December 7, 2026 | Sogo Chiba Store (Chiba) |
| Subsequent Events | To Be Announced | Scheduled to Be Held Nationwide in Stages |
“OreGairu” 15th Anniversary Merchandise
At the event, the 15th-anniversary merchandise lineup will be divided into two categories: “APPAREL” and “SUNDRY.”
The lineup will range widely from authentic apparel items such as windbreakers and coach jackets to miscellaneous goods like acrylic stands, collectible pin badges, and tapestries.
APPAREL
Outerwear includes three styles—windbreakers, coach jackets, and track jackets—all featuring the 15th-anniversary logo.
In addition to T-shirts featuring logos and titles, the collection includes character T-shirts featuring all five characters: “HACHIMAN,” “YUKINO,” “YUI,” “IROHA,” and “KOMACHI.” There are also three styles each of bags and caps.
© Wataru Watari & Ponkan⑧/Shogakukan| Product Name | Type | Price (Tax Included) |
|---|---|---|
| Windbreaker | – | 24,200 yen |
| Coach Jacket | – | 19,800 yen |
| Track Jacket | – | 15,400 yen |
| Zip-Up Hoodie | 2 styles | 14,300 yen each |
| Sweatshirt | 2 styles | 12,000 yen each |
| T-shirts | 2 styles | 7,000 yen each |
| Long-Sleeve T-shirts | 2 styles | 8,000 yen each |
| Title T-shirts | 2 styles | 9,900 yen each |
| 15th Anniversary Message T-shirts | 2 styles | 6,600 yen each |
| Character T-shirts | 5 designs | 6,600 yen each |
| Character Tote Bags | 3 designs | 4,400 yen each |
| Tote Bags | 3 Designs | 3,000 yen each |
| Caps | 3 Designs | 5,500 yen each |
| Knit Caps | 3 styles | 6,600 yen each |
SUNDRY (Miscellaneous Goods)
Miscellaneous goods include three types of 15th-anniversary acrylic stands—which vary in size and design—as well as acrylic blocks, die-cut stickers, mugs, and stainless steel tumblers.
Trading pin badges, trading tin magnets, trading mini autograph cards, and trading posters are sold as blind packs, and a full set containing all 18 varieties of tin magnets is also available.
The lineup also includes large-format items such as desk mats, cushions, and tapestries.
© Wataru Watari & Ponkan⑧/Shogakukan| Product Name | Type | Price (Tax Included) |
|---|---|---|
| 15th Anniversary Acrylic Stand | – | 4,500 yen |
| 15th Anniversary Acrylic Stands | 3 types | 2,500 yen each |
| 15th Anniversary Acrylic Stands | 4 types | 3,500 yen each |
| Acrylic Blocks | 6 types | 7,000 yen each |
| Trading Pin Badges (Blind Pack) | 7 types | 600 yen each |
| Trading Flake Sticker Sheets (Random) | 3 types | 1,500 yen each |
| Die-Cut Stickers | 5 Varieties | 600 yen each |
| Die-Cut Stickers | – | 900 yen |
| Trading Cards 〈Blind〉 | 10 varieties | 400 yen each |
| Postcard Set 〈Set of 5〉 | – | 1,000 yen |
| Stainless Steel Tumbler | 4 types | 3,450 yen each |
| Mugs | 4 types | 2,400 yen each |
| Desk Mats | 2 types | 4,950 yen each |
| Trading Tin Magnets (Blind Pack) | 18 varieties | 770 yen each |
| Full Set of Tin Magnets | – | 15,000 yen |
| Rubber Straps | 8 types | 1,200 yen each |
| Trading Mini Color Postcards (Blind) | 9 varieties | 770 yen each |
| Trading Posters (Random Selection) | 6 varieties | 2,200 yen each |
| Cushions | 4 types | 4,950 yen each |
| Tapestries | 5 types | 5,500 yen each |
*Illustrations and photos are for illustrative purposes only.
“OreGairu” 15th Anniversary POP UP Giveaway Campaign
Two types of giveaway campaigns will be held at the venue. Both will end once supplies run out, and we do not accept combined receipts or separate payments at the register.
© Wataru Watari & Ponkan⑧/ShogakukanClear Bookmark (6 designs total, distributed randomly)
Customers who spend 3,000 yen (tax included) or more in a single transaction will receive one “Clear Bookmark.”
Designs are distributed randomly from a total of 6 varieties, including “HACHIMAN,” “YUKINO,” “YUI,” “IROHA,” “KOMACHI,” and a design featuring the title logo. You cannot choose the design.
Original Shopping Bag
Customers who make a purchase at the POP UP will receive one “Original Shopping Bag” per transaction.
Featuring the 15th-anniversary logo, this offer is also available while supplies last.
| Clear Bookmarks (6 designs total) | One bookmark will be given to customers who spend 3,000 yen (tax included) or more per transaction (designs are random) |
|---|---|
| Original Shopping Bag | One bag per transaction for customers who make a purchase |
| Important Notes | Offer ends when supplies run out / Receipts cannot be combined / Purchases cannot be split across multiple transactions at the register |
The “OreGairu” 15th Anniversary POP UP starts September 18!
© Wataru Watari & Ponkan⑧/Shogakukan| Event Dates | Phase 1: September 18 (Fri) – September 30 (Wed), 2026 Phase 2: November 12 (Thu), 2026 – December 7 (Mon), 2026 *Subsequent events are scheduled to be held nationwide in stages |
|---|---|
| Venues | Phase 1: Seibu Shibuya (Shibuya Ward, Tokyo) Phase 2: Sogo Chiba (Chiba City, Chiba Prefecture) |
| Hours | Subject to each store’s business hours |
| Merchandise | 14 apparel items / 20 miscellaneous goods |
| Promotional Items | One clear bookmark (randomly selected from a total of 6 types) per transaction of 3,000 yen or more (tax included); one original shopping bag per transaction with any purchase |
| Official Website | My Youth Romantic Comedy Is Wrong, As I Expected. 15th Anniversary Special Site |
Frequently Asked Questions About the “OreGairu” 15th Anniversary Pop-Up
When and where will the “OreGairu” 15th Anniversary Pop-Up be held?
The first event will be held from Friday, September 18, 2026, through Wednesday, September 30, (Wed) at the Seibu Shibuya Store; the second installment will be held from Thursday, November 12, 2026, through Monday, December 7, 2026, at the Sogo Chiba Store. Subsequent events are scheduled to take place sequentially as part of a nationwide pop-up shop tour.
What kinds of merchandise will be sold?
As 15th-anniversary merchandise featuring illustrations by Ponkan⑧, the lineup includes 14 apparel items—such as a windbreaker (24,200 yen) and character T-shirts (6,600 yen each)—as well as 20 miscellaneous items, including a 15th-anniversary acrylic stand (4,500 yen) and tapestries (5,500 yen each).
Will there be any freebies?
If you spend 3,000 yen (tax included) or more in a single transaction, you’ll receive one “clear bookmark” (6 varieties total, distributed at random). Additionally, with every purchase, you’ll receive one “original shopping bag” per transaction. Both offers are available while supplies last, and we do not combine receipts or split transactions.
Are numbered tickets or advance reservations required for admission?
No details have been announced regarding admission procedures or the distribution of numbered tickets. Please check the 15th Anniversary special website or announcements at each store for the latest information.
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Please check the official website for details.
*Please note that the information in this article may be outdated; we kindly ask that you verify the details on the official website.
© Wataru Watari & Ponkan⑧/Shogakukan
