A collaboration campaign between 7-Eleven and Nogizaka46 will be held at 7-Eleven stores nationwide starting October 16, 2026.
With the serial numbers you receive for every 800 yen (tax included) spent, you can enter to win prizes such as tickets to a limited-edition live concert in March 2027 and merchandise autographed by the members.
・October 16–31, 2026; entries accepted until November 7
・One serial number for every 800 yen (tax included) spent
・Exclusive live concert (2,000 winners) and multi-case with handwritten autographs (1,000 winners)
・Everyone who enters receives a streaming ticket and original video
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Overview of the Nogizaka46 “7-Eleven Collaboration Campaign”
A collaboration campaign with Nogizaka46 is being held at 7-Eleven stores nationwide. You can enter to win prizes such as exclusive live performances and original merchandise using serial numbers collected from your purchases.
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| Event Period | October 16–31, 2026 |
|---|---|
| Entry Period | October 16–November 7, 2026 |
| Participating Stores | 7-Eleven stores nationwide |
| Conditions | For every 800 yen (including tax; 727 yen excluding tax if the reduced tax rate applies) spent in a single transaction, one serial number will be printed on the receipt |
| Campaign Page | 7-Eleven Official Website |
| Official X | @711SEJ |
* Some items are excluded, such as cigarettes, heated tobacco devices, utility bills, gift certificates, prepaid cards, and orders placed via 7NOW
*If combined with discount sales or coupons, the price after the discount will apply
*Registration for a My Page account on the dedicated website is required to enter
Prizes for the Nogizaka46 “7-Eleven Collaboration Campaign”
3-Serial Course: Exclusive Live Concert (2,000 winners selected by lottery)
You will be invited to an exclusive Nogizaka46 live concert scheduled to take place on March 10, 2027, at a venue in Tokyo. Each person may enter up to 10 times, and every entrant will receive a streaming ticket for the exclusive live concert.
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*The live stream will be broadcast only as a live broadcast at the scheduled time; there will be no catch-up or on-demand streaming.
*Performers are subject to change without notice.
2-Serial Course: Original Multi-Case (1,000 winners selected by lottery)
This multi-case is large enough to hold 2–3 stick lights. Of the 1,000 winners, 33 will receive a case autographed by the member they selected when entering. Each person may enter up to 16 times, and all entrants will be able to watch an original video featuring their chosen member.
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1 Serial Course: Free Coupon for an Original Dessert (2,000 winners selected by lottery)
You can win a free coupon redeemable for one original dessert (tax-excluded price of 450 yen or less) featuring the “Happy Texture” mark. The coupon is valid until 11:59 PM on November 14.
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*7-Premium products are not eligible for the free coupon
How to Enter the Nogizaka46 “7-Eleven Collaboration Campaign”
Register for a My Page account on the dedicated entry site, then enter the 16-digit serial number from your receipt to enter. You can also register the serial number by uploading a photo of your receipt.
1 Register for My Page
2 Enter Your Serial Number
Serial number on the receipt
3 Enter to Win the Prize You Want
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*For the 2-Serial and 3-Serial courses, you must enter your name and phone number
*Receipt images must be 2MB or smaller and in JPEG, PNG, or GIF format
*Selection is by lottery, not on a first-come, first-served basis
* Serial numbers cannot be reissued if the receipt is lost
*Winner notifications will be sent from “@cpn.vdpro.jp”
What to Do After Winning the Nogizaka46 “7-Eleven Collaboration Campaign”
Winners will be notified via the email address they registered.
| Exclusive Live Event | You will receive a URL for the “Intent to Participate Registration Form” (scheduled to be sent from late November to mid-December) |
|---|---|
| Original Multi-Case | You will receive a URL for the “Prize Shipping Address Registration Form” (scheduled to be sent in late November) |
| Free Dessert Coupon | You will receive the coupon URL immediately after winning |
Exclusive Live Show
Original Multi-Case
Free Dessert Coupon
Important Notes for the Nogizaka46 “7-Eleven Collaboration Campaign” Limited-Edition Live Event
* Each live ticket is valid for one person, and the name entered at the time of application will be printed on the ticket
* ID verification will be conducted on the day of the event; one designated form of identification is required
* Preschool-aged children are not permitted entry
* The first floor is standing room only; the second floor has reserved seating. Admission is by ticket number
* The main concert is scheduled to last approximately 60 minutes. There will be no merchandise sales at the venue
* Travel and lodging expenses to the venue are the responsibility of the attendee
* The livestream will be streamed via “Stagecrowd.” The viewing URL will be sent 4–7 days before the event
Recommended system requirements can be checked at Stagecrowd’s list of compatible devices. The 43rd single by Nogizaka46, “Kimi Loss,” featuring a Seven Net exclusive bonus item, is available for purchase at Seven Net Shopping.
Frequently Asked Questions about the Nogizaka46 “7-Eleven Collaboration Campaign”
When does it run?
The campaign runs from October 16 to October 31, 2026, and the entry period lasts until November 7.
How do I get a serial number?
One serial number is printed on your receipt for every 800 yen (including tax; 727 yen excluding tax if the reduced tax rate applies) spent in a single purchase. Certain items, such as cigarettes, are excluded.
When is the exclusive live event?
It is scheduled to be held on March 10, 2027, at a venue in Tokyo. 2,000 winners will be selected via lottery from those who complete the 3-Serial Number Course; everyone who enters will receive a streaming ticket.
Are there any prizes with handwritten autographs?
Among the 1,000 winners of the original multi-case in the 2-Serial Course, 33 will receive one signed by a member. You can choose which member to receive the autograph from when you apply.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
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