Based on the manga by Yuki Midorikawa—a series currently serialized in *LaLa* (Hakusensha) and brimming with tenderness and poignancy—the TV anime *Natsume’s Book of Friends* has teamed up with *Avail*, a casual brand under the Shimamura Group. “Avail,” a casual brand operated by the Shimamura Group, will begin selling merchandise nationwide starting October 10, 2026.
In addition to accessories such as bags and hats featuring Nyanko-sensei designs, the collection includes bedding items suitable for fall and winter, such as mattress pads and half-blankets.
・Sales begin on October 10, 2026; the online store opens at 12:00 PM on the same day
・The lineup includes accessories such as bags and hats, as well as bedding items like mattress pads and half-blankets
・Purchases are limited to one item per person per product name (excluding slippers)
・Chopstick rests, rice bowls, and mugs are not available through the online store
Natsume’s Book of Friends × Avail Sales Overview
“Natsume’s Book of Friends” merchandise featuring Nyanko-sensei will go on sale at Avail stores nationwide. At Avail stores in 2026, April 25・ June 27・ July 25—featuring Natsume’s Book of Friends merchandise, with the summer lineup centered on cooling items and loungewear. This time, the lineup features a wide selection of bedding suitable for fall and winter, including mattress pads, fleece-lined half-blankets, and body pillows. The “chopstick rests” featuring Nyanko-sensei, which debuted in April, are also included in this lineup.
©Yuki Midorikawa, Hakusensha / “Natsume’s Book of Friends” Production Committee
| Release Date | October 10, 2026 (Online stores: 12:00 PM on the same day) |
|---|---|
| Sales Locations | Avail stores nationwide and the Avail Online Store |
| Excluded Stores | Honjo Store, Matsumori Store, Aira Store |
| Purchase Limits | Limit of one item per person per product name (no limit on slippers) |
| Store Locator | Avail Store Locator |
| Online Store | Avail Online Store |
| Official X | @gravail |
Natsume’s Book of Friends × Avail Merchandise
Our merchandise ranges from accessories like bags and hats to tableware, bedding, slippers, and even pet beds. All prices include tax. Items marked with a ★ are not available in the online store.
| Shoulder Bag | 1,980 yen |
|---|---|
| Pass Case with Reel | 1,320 yen |
| Key Case | 1,650 yen |
| Pouches (various types) | 1,650 yen |
| Bag charms (various types) | 990 yen |
| Strap-Type Bag Charms (Various) | 990 yen |
| Hair Tie 2-Piece Sets (Various) | 990 yen |
| Drawstring Pouch (M) | 770 yen |
| Drawstring Pouch (L) | 990 yen |
| Shopping Bags (Various Styles) | 1,320 yen |
| Corduroy Cap (Women’s) | 1,980 yen |
| Cap (Women’s) | 1,980 yen |
| Hat (Women’s) | 1,980 yen |
| Chopstick Rest ★ | 1,100 yen |
| Rice Bowl ★ | 1,980 yen |
| Mug ★ | 2,200 yen |
| Cushions (various types) | 1,650 yen |
| Long Cushions (various types) | 3,300 yen |
| Body Pillows (various types) | 2,750 yen |
| Pillows with Covers (various types) | 1,980 yen |
| Pillow Pads (various types) | 770 yen |
| Single Blankets (various types) | 2,750 yen |
| Fleece-Lined Half Blankets (various types) | 2,750 yen |
| Mattress Pads – Various Types (Single) | 2,750 yen |
| Mattress Pads – Various Types (Double) | 3,850 yen |
| Room Mats (Various Types) | 1,980 yen |
| Pet Beds (Various Types) | 1,980 yen |
| 3-Pair Socks (Women’s) | 935 yen |
| House Shoes (Various Styles, Women’s) | 1,650 yen |
| Various House Shoes (Men’s) | 1,980 yen |
*Quantity limits are based on the information in the promotional image.
*Items may not be available at all stores.
*Images are for illustrative purposes only.
Natsume’s Book of Friends × Avail FAQs
When and where can I buy them?
They will go on sale at Avail stores nationwide starting October 10, 2026. Sales at the Avail Online Store will begin at 12:00 PM on the same day. The Honjo, Matsumori, and Aira stores are excluded.
Are there any purchase limits?
Limited to one item per person per product name. There is no quantity limit for slippers.
Which items cannot be purchased from the online store?
Chopstick rests, rice bowls, and mugs are not available on the online store.
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Please check the official website for details.
*Please note that the information in this article may be out of date; we ask that you check the official website for the latest details.
©Yuki Midorikawa, Hakusensha / “Natsume’s Book of Friends” Production Committee
