New merchandise from the collaboration between the popular character “Monchhichi,” created in 1974, and “Avail,” a casual brand operated by the Shimamura Group, will go on sale nationwide starting August 29, 2026.

In addition to new fashion accessories such as bag charms and multi-charms, the lineup includes everyday household items like round memory foam cushions, storage boxes with handles, bath mats, and wall pockets, as well as women’s pajamas and loungewear. These items will also be available for purchase on the online store starting at 12:00 PM on the same day.

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Details on “Monchhichi × Avail”

New merchandise featuring “Monchhichi”—a character that has been beloved since its debut in 1974—will go on sale at Avail, the casual brand operated by the Shimamura Group, nationwide starting Saturday, August 29, 2026 (Saturday) at stores nationwide!

The lineup allows you to coordinate your entire lifestyle with Monchhichi, ranging from portable fashion accessories like bag charms and keychains to interior goods such as cushions, storage boxes, and mats, as well as women’s underwear and loungewear. Sales will also begin at the Avail online store at 12:00 PM on the same day!

Monchhichi × Avail New Merchandise Lineup

This lineup features a total of 16 items, focusing primarily on charms and keychains released as “NEW Items.” Prices range from 770 yen to 3,300 yen (tax included), making them very affordable, and the collection includes designs—such as leopard print and polka dots—that are suitable for adults as well.

New Items: Bag Charms, Keychains, and More

New items have arrived that you can enjoy attaching to your bag, including “various bag charms” combining beads and macramé-style parts, “various triple-strand bag charms” featuring Monchhichi and Chimutan side by side, and plush “various multi-charms”!

The lineup also includes “various keychains” and “various reflective keychains” with cute, face-shaped felt-like designs, as well as “various multi-clips” sold in sets of two.

Interior Accessories: Cushions, Storage Boxes, Mats, and More

Introducing “Various Round Memory Foam Cushions” (40 cm diameter) covered in an all-over Monchhichi print, as well as “Various Storage Boxes with Handles” available in leopard or polka-dot patterns!

The lineup includes “various bath mats” and “various toilet mats” featuring Monchhichi and Babychichi holding hearts; “various kitchen mats” (45×120 cm) for the kitchen; “various wall pockets” that are handy for organizing small items; and “various toilet paper holders” to brighten up your bathroom.

Women’s Sanitary Underwear, Pajamas, and Loungewear

New women’s items: “Various Sanitary Underwear” (M, L) featuring our logo are now available for 759 yen (tax included)!

The checkered “Pajamas” (M, L) and the “Loungewear” set (M, L)—which includes a black top and pants—are both priced at 3,300 yen (tax included). These two items are not subject to purchase limits.

Purchase Restrictions and Excluded Stores to Check Before Buying

For this Monchhichi merchandise sale, a purchase limit of “one item per person per product name” is in effect. However, “various pajama sets” and “loungewear” are excluded from the purchase limit, so you can buy multiple items. Additionally, the following four stores—Kitahiroshima, Tsukuba, Tsuruoka, and Kurume-Kushihara—are excluded from this sale.

Monchhichi × Avail goes on sale August 29!

Frequently Asked Questions about “Monchhichi × Avail”

When will the new Monchhichi merchandise from Avail go on sale?

They will go on sale sequentially at Avail stores nationwide starting Saturday, August 29, 2026. Sales on the Avail Online Store will begin at 12:00 PM on the same day.

Where can I buy them?

You can purchase them at Avail (アベイル) stores nationwide and on the Avail Online Store. However, the Kitahiroshima, Tsukuba, Tsuruoka, and Kurume-Kushihara stores are excluded.

How much do they cost?

A total of 16 items will be available, ranging from 770 yen (tax included) for various multi-charms to 3,300 yen (tax included) for pajamas and loungewear.

Is there a limit on the number of items I can purchase?

Limited to one item per person per product name. Please note that “various pajamas” and “loungewear” are not subject to this purchase limit.

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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.

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