New merchandise from the collaboration between the popular character “Monchhichi,” created in 1974, and “Avail,” a casual brand operated by the Shimamura Group, will go on sale nationwide starting August 29, 2026.
In addition to new fashion accessories such as bag charms and multi-charms, the lineup includes everyday household items like round memory foam cushions, storage boxes with handles, bath mats, and wall pockets, as well as women’s pajamas and loungewear. These items will also be available for purchase on the online store starting at 12:00 PM on the same day.
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・Online sales begin at 12:00 PM on the same day
・A wide variety of new items, including bag charms, multi-charms, and keychains, will be available
・Everyday household items, such as memory foam cushions, bath mats, and wall pockets, start at 990 yen (tax included)
・Women’s pajamas and loungewear are 3,300 yen (tax included) with no purchase limit
Details on “Monchhichi × Avail”
New merchandise featuring “Monchhichi”—a character that has been beloved since its debut in 1974—will go on sale at Avail, the casual brand operated by the Shimamura Group, nationwide starting Saturday, August 29, 2026 (Saturday) at stores nationwide!
The lineup allows you to coordinate your entire lifestyle with Monchhichi, ranging from portable fashion accessories like bag charms and keychains to interior goods such as cushions, storage boxes, and mats, as well as women’s underwear and loungewear. Sales will also begin at the Avail online store at 12:00 PM on the same day!
©2026 Sekiguchi Co., Ltd.Monchhichi × Avail New Merchandise Lineup
This lineup features a total of 16 items, focusing primarily on charms and keychains released as “NEW Items.” Prices range from 770 yen to 3,300 yen (tax included), making them very affordable, and the collection includes designs—such as leopard print and polka dots—that are suitable for adults as well.
New Items: Bag Charms, Keychains, and More
New items have arrived that you can enjoy attaching to your bag, including “various bag charms” combining beads and macramé-style parts, “various triple-strand bag charms” featuring Monchhichi and Chimutan side by side, and plush “various multi-charms”!
The lineup also includes “various keychains” and “various reflective keychains” with cute, face-shaped felt-like designs, as well as “various multi-clips” sold in sets of two.
| Product Name | Price (Tax Included) | Item Number |
|---|---|---|
| Various Bag Charms [NEW Items] | 1,650 yen | 654 |
| Various 3-Piece Bag Charms [NEW ITEMS] | 1,320 yen | 654 |
| Assorted Multi-Charms [NEW ITEMS] | 770 yen | 654 |
| Various Key Chains [NEW ITEMS] | 1,320 yen | 654 |
| Various Reflective Keychains [NEW ITEMS] | 990 yen | 654 |
| Various Multi-Clips (2-Piece Set) | 869 yen | 685 |
Interior Accessories: Cushions, Storage Boxes, Mats, and More
Introducing “Various Round Memory Foam Cushions” (40 cm diameter) covered in an all-over Monchhichi print, as well as “Various Storage Boxes with Handles” available in leopard or polka-dot patterns!
The lineup includes “various bath mats” and “various toilet mats” featuring Monchhichi and Babychichi holding hearts; “various kitchen mats” (45×120 cm) for the kitchen; “various wall pockets” that are handy for organizing small items; and “various toilet paper holders” to brighten up your bathroom.
| Product Name | Size | Price (Tax Included) | Item No. |
|---|---|---|---|
| Various Round Memory Foam Cushions | Diameter 40 cm | 1,650 yen | 671 |
| Various Storage Boxes with Handles | 26×36×24 cm | 1,650 yen | 674 |
| Various Kitchen Mats | 45×120 cm | 1,650 yen | 673 |
| Various Bath Mats | 45×60 cm | 1,320 yen | 673 |
| Various Toilet Mats | 55×60 cm | 1,320 yen | 673 |
| Various wall pockets | 58×35 cm | 1,320 yen | 674 |
| Various Toilet Paper Holders | 37×15 cm | 990 yen | 675 |
Women’s Sanitary Underwear, Pajamas, and Loungewear
New women’s items: “Various Sanitary Underwear” (M, L) featuring our logo are now available for 759 yen (tax included)!
The checkered “Pajamas” (M, L) and the “Loungewear” set (M, L)—which includes a black top and pants—are both priced at 3,300 yen (tax included). These two items are not subject to purchase limits.
| Product Name | Size | Price (Tax Included) | Item Number |
|---|---|---|---|
| Various Sanitary Panties | M/L | 759 yen | 731 |
| Various Pajamas | M/L | 3,300 yen | 732 |
| Loungewear | M/L | 3,300 yen | 732 |
Purchase Restrictions and Excluded Stores to Check Before Buying
For this Monchhichi merchandise sale, a purchase limit of “one item per person per product name” is in effect. However, “various pajama sets” and “loungewear” are excluded from the purchase limit, so you can buy multiple items. Additionally, the following four stores—Kitahiroshima, Tsukuba, Tsuruoka, and Kurume-Kushihara—are excluded from this sale.
人気作品のキャラクターグッズ Anime Store.JP (アニスト) にて取扱中！
Monchhichi × Avail goes on sale August 29!
©2026 Sekiguchi Co., Ltd.| Release Date | Available sequentially starting Saturday, August 29, 2026 *Online store sales begin at 12:00 PM on the same day |
|---|---|
| Where to Buy | Avail stores nationwide and Avail Online Store *Excludes the Kitahiroshima, Tsukuba, Tsuruoka Store, and Kurume Kushihara Store are excluded |
| Price | 759 yen to 3,300 yen (tax included) |
| Quantity Limit | Limited to one item per person per product name *No quantity limit on pajamas and loungewear |
| Official Website | Avail Official Website |
| Contact Us | Please contact Avail. |
Frequently Asked Questions about “Monchhichi × Avail”
When will the new Monchhichi merchandise from Avail go on sale?
They will go on sale sequentially at Avail stores nationwide starting Saturday, August 29, 2026. Sales on the Avail Online Store will begin at 12:00 PM on the same day.
Where can I buy them?
You can purchase them at Avail (アベイル) stores nationwide and on the Avail Online Store. However, the Kitahiroshima, Tsukuba, Tsuruoka, and Kurume-Kushihara stores are excluded.
How much do they cost?
A total of 16 items will be available, ranging from 770 yen (tax included) for various multi-charms to 3,300 yen (tax included) for pajamas and loungewear.
Is there a limit on the number of items I can purchase?
Limited to one item per person per product name. Please note that “various pajamas” and “loungewear” are not subject to this purchase limit.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
©2026 Sekiguchi Co., Ltd.
