A limited-time pop-up shop for the wildly popular cat character “mofusand,” called “mofusand Fluffy Bakery,” is coming! It will be held from Thursday, September 3, 2026, through Wednesday, September 16, 2026, at the event hall on the 8th floor of Sogo Yokohama, featuring merchandise and new products, as well as mofusand × Sanrio Characters merchandise.

About “mofusand Fluffy Bakery”

“mofusand Fluffy Bakery,” a limited-time pop-up shop featuring the social media-born cat character “mofusand,” will be held at the 8th-floor event hall in Sogo Yokohama. At the venue, merchandise from the “Fluffy Bakery” series—featuring cats dressed in chef’s coats and berets as they busily bake bread—will be available all at once. The lineup ranges from plush mascots to tableware, stationery, and capsule toys.

In addition, the “mofusand × Sanrio Characters” , as well as the new “Fluffy Sea Creature Cat Mascots”!

Event Dates, Venue, and Admission

The event runs from Thursday, September 3, 2026, through Wednesday, September 16, 2026. Hours are 10:00 AM to 8:00 PM; on the final day, Wednesday, September 16, (Wed), the event will close at 5:00 PM.

Admission to this event is free, and visitors will be admitted on a first-come, first-served basis starting at opening time. If the waiting line becomes too long, organizers are considering distributing numbered tickets with designated time slots. The latest information will be posted on the “Marimo Craft Event X Account.”

Special Offer for Purchases at “mofusand Mofumofu Bakery”

At the venue, promotional gifts will be given to those who purchase “mofusand”-related merchandise. Distribution begins on Thursday, September 3, 2026.

Purchase Bonus #1: “Mofumofu Bakery Red Envelope Set”

For purchases of 3,300 yen (tax included) or more, you’ll receive one “mofusand Mofumofu Bakery Red Envelope Set” (containing 2 large and 2 small envelopes). Sizes are (Large) H180 × W90 mm and (Small) H105 × W70 mm.

Purchase Bonus #2: “Mofusand Fluffy Bakery Face Badges (6 Varieties Total)”

With purchases of 8,800 yen (tax included) or more, receive one randomly selected “mofusand Mofumofu Bakery Face Badge (6 Varieties Total)” as a gift. The size is approximately H60–80 × W60–70 × D30 mm.

New “Fluffy Sea Creature Cat Mascots” are here!

Four new “Fluffy Sea Creature Cat Mascots” are now available! Dolphins, sea otters, spotted seal, and otter costumes, all crafted from soft, fluffy fleece material. Each comes with a ball chain and a fish-shaped tag, and the front features a zipper closure.

Please note that there is a purchase limit of 3 items per transaction for this product.

*Limit of 3 items per transaction

“Mofumofu Bakery” Merchandise

A wide variety of merchandise from the “Mofumofu Bakery” series, featuring cats dressed as bakery workers, is now available. In addition to plush mascots, bags, and pouches, but also tableware, stationery, and stickers—a full range of items for everyday use.

Mofumofu Bakery Plush Mascots

A total of 10 different mascot cats wrapped in bread—including sandwiches, sliced bread, danishes, and chocolate cornet rolls—are now available! Each comes with a chain and a tag featuring the bakery’s logo, so they can be attached to bags and other items.

Mofumofu Bakery Bags, Pouches, and Charms

New items include a paper bag-style pouch that holds a mascot, a lunch-sized tote bag, and a cosmetics pouch shaped like a loaf of bread that stands on its own! The lineup also includes charms featuring unique phrases like “Protection Against Hunger” and “Charm for Meeting Freshly Baked Bread.”

Mofumofu Bakery Acrylic Charms, Clips, and Pins

Introducing a 6-piece acrylic charm set featuring a line of cats on sliced bread and sandwiches, a collection of 8 trading card-style acrylic charms, and wooden trading clips! We also have sign-style clips modeled after standing signs , as well as a collection of metal pins.

*Since trading items are randomly selected, purchasing a BOX does not guarantee you will receive all varieties.
*The “Pin Collection!” is available only as a BOX set at the “mofusand Mofumofu Market (Online Store).”

Mofumofu Bakery Kitchen & Tableware

Introducing gauze face towels, hand towels, placemats, soup bowls, and more featuring the kitties who work at the bakery! From lunch plates and cutlery to wobbly glasses, absorbent coasters, and café curtains, we’ve got a full lineup of items to brighten up your kitchen.

Mofumofu Bakery Stationery & Stickers

Playful stationery items are here, including plump bread-shaped magnets, bread-shaped sticky notes, and soft, chewy stickers! We also carry stickers for your smartphone or luggage, wooden stamps, sketchbooks, and writing instruments like Jetstream and BIC ballpoint pens.

Mofumofu Bakery: Accessories, Puzzles, Shoppers

In addition to small items like eyeglass cases and clear multi-purpose cases (SS size), we’ve also introduced the 2-Way Pickle Stand—which doubles as a display—and 300-piece jigsaw puzzles! The six types of bags (shoppers) are sold at random, and box sets are also available.

*Since the “Bags” come in a random assortment of all 6 types, purchasing a BOX does not guarantee you’ll receive all varieties.

Fluffy Bakery Capsule Toys

Capsule toys will also be available at the venue. The lineup includes 10 types of matte oval pin badges, 10 types of acrylic stands, and 12 types of acrylic charms!

*Purchases made at capsule toy machines are not eligible for purchase bonuses.

“mofusand × Sanrio Characters” Merchandise

Merchandise from the “mofusand × Sanrio Characters” collaboration series is now available! Cats dressed in Sanrio character costumes are featured across a wide range of items, including plush mascots, figurines, miscellaneous goods, and stationery.

Potefwa Mascots (9 varieties total)

A total of 9 varieties of cat mascots dressed in Hello Kitty, Pochacco, Kuromi, My Melody, Cinnamoroll, Pom Pom Purin, Hangyodon, Usahana, and Marron Cream costumes are now available! Be sure to check out the paw pads embroidered on the soles of their feet and the straps, which come in different colors for each character.

Cat Mascots in Travel Bags (6 Varieties Total)

A set of 6 different mascot figures featuring cats dressed in Sanrio character costumes, each paired with a carry bag! The mesh bags, designed in each character’s signature color, come with a leash, creating a design that looks just like you’re taking your kitty for a walk.

Fluffy Flocked Figure Collection (Vol. 1–Vol. 3)

Flocky figures with a brushed finish are here from Vol. 1 to Vol. 3! Each volume features a random selection of 8 varieties, including Hello Kitty, Cinnamoroll, Pompompurin, Kerokero Keroppi, Little Twin Stars, Bad Batsu-Maru, and more.

*Since all 8 varieties are distributed randomly, purchasing a box does not guarantee you will receive all varieties.

mofusand × Sanrio Characters Bags & Pouches

Soft, quilted shoulder bags and sub-tote bags large enough to hold a parasol are now available! The lineup also includes pouches big enough for a pack of tissues, as well as sets of two pouches in different sizes.

mofusand × Sanrio Characters Acrylic Charms, Keychains, and Clips

Glitter-infused trading marble acrylic charms and acrylic mini mirror keychains are now available! The collection also includes a swaying acrylic keychain featuring a carousel motif and cloud-shaped acrylic clips.

*Since trading items are randomly selected, purchasing a box does not guarantee you will receive all varieties.

mofusand × Sanrio Characters: Miscellaneous Goods & Fashion Accessories

Check out the new retro glasses, mouse pads, and the “Bitatto One-Push Mini”—a wet wipe lid—featuring characters relaxing on a cloud! In addition to small accessories like eyeglass cases, mini towels, small drawstring pouches, and clear multi-purpose cases (S), the collection also includes 500-piece jigsaw puzzles and a pin collection.

*Since the “Pin Collection!” consists of 6 varieties sold at random, purchasing a box does not guarantee you will receive all varieties.
*The “Pin Collection!” is available only by the box at “mofusand Mofu Mofu Market (Online Store).”

mofusand × Sanrio Characters Stationery & Stickers

Stickers featuring cats enjoying a day out at an amusement park, hologram clear files, and flip-open memo pads are now available! The lineup also includes a large memo pad with plenty of blank space, stickers sized to fit on your smartphone, a sketchbook, and Jetstream pens.

mofusand × Sanrio Characters Capsule Toys
“mofusand × Sanrio Characters” capsule toys will also be available. A collection of trading acrylic stands with an aurora finish and a collection of glittering pin badges—each featuring a total of 6 varieties—will be released!

mofusand × Sanrio Characters Capsule Toys Price List

Product Name	Price (Tax Included)
Trading Acrylic Stands in Capsules (6 varieties total)	400 yen per play
Trading Sparkling Pin Badge Collection in Capsules (6 varieties total)	300 yen per play

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“mofusand Mofumofu Bakery” starts September 3!

Frequently Asked Questions about “mofusand Mofumofu Bakery”

When is the “mofusand Mofumofu Bakery” event at Sogo Yokohama taking place?

It runs from Thursday, September 3, 2026, through Wednesday, September 16, 2026. Hours are 10:00 a.m. to 8:00 p.m., except on the final day, Wednesday, September 16 (Wed), the event will close at 5:00 PM.

Where is the venue?

Sogo Yokohama, 8th Floor Event Hall (2-18-2 Takashima, Nishi-ku, Yokohama City, Kanagawa Prefecture 220-8510 -18-1, Nishi-ku, Yokohama, Kanagawa 220-8510).

Do I need a numbered ticket to enter?

Admission to this event is free. Visitors will be admitted on a first-come, first-served basis starting at opening time; however, if the line becomes too long, we may distribute numbered tickets with designated time slots. The latest information will be posted on the Marimo Craft event X account.

How do I get the purchase bonus?
If you purchase “mofusand”-related merchandise totaling 3,300 yen (tax included) or more, you will receive a “Pochi Bag Set.” If you purchase 8,800 yen (tax included) or more, you will receive one random “Okao Badge” (out of 6 total designs). Distribution begins on Thursday, September 3, 2026 (Thursday). Supplies are limited and the offer ends when they run out. Please note that combining or splitting purchases is not allowed; each customer is limited to one of each item per transaction, and purchases made from capsule toy machines are not eligible.

What new products will be released?

Four new “Fluffy Sea Creature Cat Mascots” (Dolphin Cat, Sea Otter Cat, Spotted Seal Cat, and Otter Cat) will be released, each priced at 1,980 yen (tax included). There is a purchase limit of up to three items per transaction.

Please check the official website for details.
*Please note that the information in this article may be out of date; we kindly ask that you verify the details on the official website.

©mofusand © 2026 SANRIO CO., LTD. APPROVAL NO. L661538

A limited-time pop-up shop for the wildly popular cat character “mofusand”—“mofusand Fluffy Bakery”—is here! It will be held from Thursday, September 3, 2026, through Wednesday, September 16 (Wed) at the Sogo Yokohama 8th Floor Event Hall, featuring merchandise and new products starring the cats dressed as bakers, as well as items from the mofusand × Sanrio Characters collaboration.

Details on “mofusand Fluffy Bakery”

“mofusand Fluffy Bakery,” a limited-time pop-up shop featuring the social media-born cat character “mofusand,” will be held at the event venue on the 8th floor of Sogo Yokohama. At the venue, merchandise from the “Fluffy Bakery” series—featuring cats hard at work baking bread while wearing chef’s coats and berets—will be available all at once. The lineup ranges from plush mascots to tableware, stationery, and capsule toys.

In addition, the “mofusand × Sanrio Characters” series—a collaboration between mofusand and Sanrio Characters—and the new “Fluffy Sea Creature Cat Mascots” will also be available!

Event Dates & Venue & Admission

The event runs from Thursday, September 3, 2026, through Wednesday, September 16, 2026. Hours are 10:00 a.m. to 8:00 p.m., except on the final day, Wednesday, September 16, when the event closes at 5:00 p.m.

Admission to this event is free, and visitors will be admitted on a first-come, first-served basis starting at opening time. If the line grows too long, organizers are considering distributing numbered tickets with designated time slots. The latest information will be posted on the “Marimo Craft Event X Account.”

Purchase Bonus #2: “Mofumofu Bakery Face Badges (6 Varieties Total)”

With purchases of 8,800 yen (tax included) or more, receive one random “mofusand Mofumofu Bakery Face Badge (6 Varieties Total)” as a gift. The size is approximately H60–80 × W60 –70 × D30 mm.

New “Fluffy Sea Creature Cat Mascots” are here!

Four new “Fluffy Sea Creature Cat Mascots” are now available! Dolphin, Sea Otter, Spotted Seal, and otters—are brought to life in soft, plush fabric. Each comes with a ball chain and a fish-shaped tag, and the front features a zipper closure.

Please note that there is a purchase limit of 3 items per transaction for this product.

*Limit 3 items per transaction

“Fluffy Bakery” Merchandise

A wide variety of merchandise from the “Fluffy Bakery” series, featuring cats dressed as bakery staff, is now available. The lineup includes everything from plush mascots, bags, and pouches to tableware, stationery, and stickers—all items perfect for everyday use.

Mofumofu Bakery Plush Toys Mascots

A total of 10 types of mascot cats wrapped in bread—such as sandwiches, sliced bread, danishes, and chocolate cornet rolls—are now available! Each comes with a chain and a tag featuring the bakery’s logo, so you can attach them to bags and other items.

Mofumofu Bakery Bags, Pouches, and Charms

New items include paper-bag-style pouches that hold mascots, lunch-sized tote bags, and cosmetics pouches shaped like loaves of bread that stand on their own! The lineup also includes good-luck charms featuring unique phrases like “Protection Against Hunger” and “Good Luck with Freshly Baked Bread Encounters.”

Mofumofu Bakery Acrylic Charms, Clips, and Pins

A 6-piece acrylic charm set featuring a line of cats on slices of bread and sandwiches, a collection of 8 trading card-style acrylic charms, wooden trading-style clips, and more! We also have a selection of sign-style clips inspired by stand-up signs, as well as a collection of metal pins.

*Since trading items are randomly selected, purchasing a box does not guarantee you will receive all varieties.
*The “Pin Collection!” is available only in box sets at the “mofusand Mofumofu Market (Online Store).”

Mofumofu Bakery Kitchen & Tableware

Introducing gauze face towels, hand towels, placemats, soup bowls, and more featuring the kitties who work at the bakery! From lunch plates and cutlery to wobbly glasses, absorbent coasters, and café curtains, we’ve got a full lineup of items to brighten up your kitchen.

Mofumofu Bakery Stationery & Stickers

Playful stationery items are now available, including plump bread-shaped magnets, bread-shaped sticky notes, and chewy stickers! We also carry a variety of stickers that can be applied to smartphones and luggage, wooden stamps, sketchbooks, and writing instruments such as Jetstream and BIC ballpoint pens.

Mofumofu Bakery: Accessories, Puzzles, and Tote Bags

In addition to accessories like eyeglass cases and clear multi-purpose cases (SS size), we’ve also added the 2-Way Pickle Stand—which you can display as decor—and a 300-piece jigsaw puzzle! The six types of bags (shoppers) are sold at random, and box sets are also available.

*The “ Since the “bags” come in a random assortment of 6 types, purchasing a box does not guarantee you will receive all varieties.

Mofumofu Bakery Capsule Toys

Capsule toy machines will also be set up at the venue. The lineup includes 10 types of matte oval pin badges, 10 types of acrylic stands, and 12 types of acrylic charms!

*Purchases made at capsule toy machines are not eligible for purchase bonuses.

“mofusand × Sanrio Characters” Merchandise

Merchandise from the “mofusand × Sanrio Characters” collaboration series is now available! Cats dressed in Sanrio Character costumes are featured across a wide range of items, including plush mascots, figures, miscellaneous goods, and stationery.

Potefwa Mascots (9 Types Total)

Nine different cat mascots dressed in Hello Kitty, Pochacco, Kuromi, My Melody, Cinnamoroll, Pompompurin, Hangyodon, Usahana, and Marron Cream costumes are here! Be sure to check out the paw pads with embroidered paw prints and the straps in colors unique to each character .

Cat Mascots in Travel Bags (6 Varieties Total)

A set of 6 different cat mascots, each featuring a cat dressed in a Sanrio character costume and a carry bag, is now available! The mesh bags, designed in the characters’ signature colors, come with a leash, giving the impression that you’re taking your cat for a walk.

Fluffy Flocky Figure Collection (Vol. 1–Vol. 3)

Flocky figures with a brushed finish are available from Vol. 1 through Vol. 3! Each volume features 8 randomly selected designs, including a wide range of characters such as Hello Kitty, Cinnamoroll, Pompompurin, Kerokero Keroppi, Little Twin Stars, and Bad Batsumaru.

*Since all 8 varieties are distributed randomly, purchasing a box does not guarantee you will receive all varieties.

mofusand × Sanrio Characters Bags & Pouches

Introducing shoulder bags made of soft, fluffy quilted fabric and a sub-tote bag large enough to hold a parasol! The lineup also includes a pouch that fits a pack of tissues and a set of two pouches—one large and one small.

mofusand × Sanrio Characters Acrylic Charms, Keychains, and Clips

Glitter-infused trading marble acrylic charms and acrylic mini mirror keychains are now available! We also have a swaying acrylic keychain featuring a merry-go-round motif and cloud-shaped acrylic clips .

*Since trading items are distributed randomly, purchasing a box does not guarantee you will receive all varieties.

mofusand × Sanrio Characters: Miscellaneous Goods & Fashion Accessories

Check out the new retro glasses, mouse pads, and the “Bitatto One-Push Mini”—which doubles as a lid for wet wipes—featuring characters relaxing on a cloud! In addition to small items like eyeglass cases, mini towels, small drawstring pouches, and clear multi-purpose cases (S size), the collection also includes 500-piece jigsaw puzzles and a pin collection.

*Since the “Pin Collection!” consists of 6 random varieties, purchasing a box does not guarantee you will receive all varieties.
*The “Pin Collection!” is is sold exclusively by the box at the “mofusand Mofumofu Market (Online Store).”

mofusand × Sanrio Characters Stationery & Stickers

Stickers featuring cats out on a trip to an amusement park, hologram clear files, and flip-open memo pads are now available! The lineup also includes a large memo pad with plenty of blank space, stickers sized to fit on your smartphone, a sketchbook, and Jetstream pens.

mofusand × Sanrio Characters Capsule Toys

“mofusand × Sanrio Characters” capsule toys will also be available. A collection of trading acrylic stands with an aurora finish and a collection of sparkling pin badges will each be released in sets of 6 varieties!

“mofusand Mofumofu Bakery” opens on September 3!

Frequently Asked Questions About “mofusand Mofumofu Bakery”

When is the “mofusand Mofu Mofu Bakery” event at Sogo Yokohama taking place?

It runs from Thursday, September 3, 2026, to Wednesday, September 16, 2026. Hours are 10:00 a.m. to 8:00 p.m., except on the final day, Wednesday, September 16, when the event closes at 5:00 p.m.

Where is the venue?

Sogo Yokohama, 8th Floor Event Hall (2-18-1 Takashima, Nishi-ku, Yokohama City, Kanagawa Prefecture 220-8510).

Do I need a numbered ticket to enter?

Admission to this event is free. Visitors will be admitted on a first-come, first-served basis starting at opening time; however, if the waiting line becomes too long, we may distribute numbered tickets with designated time slots. The latest information will be posted on the Marimo Craft event X account.

How do I receive the purchase bonuses?

If you purchase “mofusand”-related merchandise totaling 3,300 yen (tax included) or more, you’ll receive a “Pochi Bag Set.” If you purchase 8,800 yen (tax included) or more, you’ll receive one random “Okao Badge” (out of 6 total designs). Distribution begins on Thursday, September 3, 2026 (Thursday). Supplies are limited and the promotion will end when items run out. Please note that combining or splitting purchases is not allowed; one item of each type will be given per transaction per person, and purchases made from capsule toy machines are not eligible.

What new products will be released?

Four new “Fluffy Sea Creature Cat Mascots” (Dolphin Cat, Sea Otter Cat, Spotted Seal Cat, and Otter Cat) will be released, each priced at 1,980 yen (tax included). There is a purchase limit of three items per transaction.

Please check the official website for details.
*Please note that the information in this article may be out of date. We kindly ask that you verify the details on the official website.

© mofusand © 2026 SANRIO CO., LTD. APPROVAL NO. L661538