A digital collaboration campaign between “Puella Magi Madoka Magica the Movie: Walpurgis Night” and Joyful will be held from 3:00 PM on Tuesday, October 6, 2026, through 3:00 PM on Tuesday, November 10, (Tue) at 3:00 PM!
Six newly drawn key visuals featuring Madoka Kaname in a Joyful-style uniform have been unveiled, and a limited-edition set of six acrylic stands—available to the first 1,500 customers—will also be released.

Madoka☆Magica Movie × Joyful Collaboration Starts October 6!

A digital collaboration campaign between “Puella Magi Madoka☆Magica the Movie: Walpurgis Night” and Joyful is underway. The campaign runs from 3:00 PM on Tuesday, October 6, 2026, to 3:00 PM on Tuesday, November 10.

The key visual, created exclusively for this campaign, features six magical girls dressed in Joyful-style uniforms. Madoka Kaname, Homura Akemi, Sayaka Miki, Kyoko Sakura, Mami Tomoe, and Nagisa Momoe are each holding a popular Joyful menu item.

The campaign includes online pre-orders for limited-edition collaboration acrylic stands, a lottery campaign via the official app along with in-store stamp collection, and lottery campaigns on LINE, X, and Instagram.

Madoka☆Magica Movie × Joyful Limited-Edition Acrylic Stand Collaboration

A set of six acrylic stands featuring the key visual will be sold, limited to the first 1,500 sets. The price is 4,500 yen (4,950 yen including tax).

Important Notes on Acrylic Stands

1. Orders can only be placed via the Takeout Web Reservation Service. In-store orders will not be accepted.
2. You must select your preferred pickup location, and payment must be made in advance.
3. Purchases are limited to 3 items per person.
4. Sales will end once the allotted quantity is reached.
5. Cancellations are not permitted after the purchase process is complete.
6. Purchases for the purpose of resale are not permitted. If resale is discovered, future orders may be refused.

Reservations open on October 6, but pickup begins on January 12, 2027. Since pickup is approximately three months away, you’ll need to confirm in advance whether you’ll be able to visit the store during the pickup period.

“Madoka Magica” Movie × Joyful Official App Campaign

The Joyful official app is hosting a raffle to win digital meal vouchers and a collaboration-exclusive store visit stamp campaign.

300 winners will be selected in a raffle to receive a 500-yen digital meal voucher

If you enter the drawing with a receipt totaling 1,500 yen (tax included) or more for dine-in or takeout purchases during the campaign period, 300 winners will be selected to receive a 500-yen digital meal voucher (tax included).

To enter, download the official app and upload a photo of a receipt totaling 1,500 yen or more via the campaign page. The drawing takes place instantly, and you’ll find out immediately if you’ve won.

The total amount spent accumulates, and you can enter the drawing for every 1,500 yen (tax included) spent. However, each person is limited to one prize per campaign. Only receipts for dine-in and takeout are eligible; delivery orders and purchases from the official online store are not eligible. You cannot enter the drawing using a receipt.

6 Exclusive Collaboration Visit Stamps

During the campaign period, the visit stamps in the official app will feature exclusive collaboration designs. There are 6 designs in total, and the designs will rotate periodically.

Stamp designs change every day at 3:00 PM. If there’s a specific character you’re aiming for, the design you receive will depend on whether you cross the changeover time. Collaboration-exclusive designs will be changed to versions without character illustrations starting at 6:00 PM on Tuesday, November 10.

Madoka☆Magica Movie × Joyful LINE, X, and Instagram Campaign

In addition to the official app, a raffle campaign will also be held on LINE, X, and Instagram. Prizes are scheduled to be shipped around mid-December 2026 for all campaigns.

LINE: 50 winners will be selected by lottery to receive a 500-yen paper meal voucher

Add the Joyful official LINE account as a friend and submit receipts totaling 1,500 yen (tax included) or more for dine-in or takeout, and 50 winners will be selected at random to receive a 500-yen paper meal voucher (tax included).

The entry requirements are the same as those for the official app: points accumulate for every 1,500 yen spent, and each person is limited to one prize. Delivery orders and purchases from the official online store are not eligible, and receipts cannot be used. The meal vouchers are valid until January 31, 2027.

20 winners will be selected by lottery to receive an X collaboration-exclusive original design storage pouch

To enter, follow Joyful’s official X account and repost the campaign post with the hashtag “#MadokaMagicaJoyfulCollab.” The dimensions are W200mm × H130mm × base depth 60mm.

Your chances of winning increase if you repost the photo of the Joyful product.

20 winners will be selected via lottery to receive an original blanket featuring a design exclusive to the Instagram collaboration

To enter, follow Joyful’s official Instagram account and post a photo with the hashtag “#MadokaMagicaJoyfulCollab.” The blanket measures W900mm × H650mm.

Winners will be notified via DM on both X and Instagram.

About the movie *Madoka Magica: Walpurgis Night*

“Puella Magi Madoka Magica the Movie: Walpurgis Night” is a completely new sequel that picks up where the final scene of the 2013 film “[New Edition] Rebellion” left off. It opens nationwide on Friday, August 28, 2026 (Friday)!

Directed by Akiyuki Shinbo, with screenplay by Gen Urobuchi, character designs by Ume Aoki, and animation production by Shaft. The core staff from the 2011 TV anime series has reunited for this project.

Madoka Magica Movie × Joyful: Running from October 6 to November 10 at Joyful locations nationwide

The Joyful × “Puella Magi Madoka Magica the Movie: Walpurgis Night’s Turning Point” collaboration campaign will run from 3:00 PM on Tuesday, October 6, 2026, until 3:00 PM on Tuesday, November 10, 2026. Since there are only 1,500 acrylic stands available on a first-come, first-served basis, if you’re hoping to get one, acting immediately after pre-orders open will be crucial.

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Madoka☆Magica Movie × Joyful FAQ

Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest details.

©Magica Quartet/Aniplex, Madoka Project