Celebrating the 4th anniversary of “JOCHUM,” the character co-developed by JO1 and Sanrio, the “JOCHUM 4th ANNIVERSARY PARTY in LaLaport” is here!
From October 30 to November 12, 2026, three venues—LaLaport Nagoya Minato Akurus, LaLaport EXPOCITY, and LaLaport Yokohama—will feature a giant birthday cake photo spot, a pop-up store, and purchase bonuses.
・The event runs from October 30 to November 12, 2026
・Features include a giant birthday cake, “Check It Out!” photo spots, and 4th-anniversary exhibits unique to each venue
・The pop-up store will offer balloon sticks as a purchase bonus and hold a 3-day-only capsule toy raffle
・Receive a 4th-anniversary limited-edition sticker (5 designs total) with every 2,000 yen (tax included) spent at participating stores within the mall
Details on the “JOCHUM 4th ANNIVERSARY PARTY in LaLaport”
To commemorate the 4th anniversary of the debut of “JOCHUM,” a character jointly developed by the popular global boy band “JO1” and Sanrio Co., Ltd., the “JOCHUM 4th ANNIVERSARY PARTY in LaLaport” will be held.
The event will take place at three venues: LaLaport Nagoya Minato Akurus, LaLaport EXPOCITY, and LaLaport Yokohama. The event will feature exhibits and photo spots celebrating the 4th anniversary, a pop-up store stocked with original merchandise, and screenings of the TV anime “JOCHUM.”
© ’26 SANRIO CO., LTD. APPR. NO. L672302Event Floors at the 3 Venues
The event will be held at the 1F Center Court at LaLaport Nagoya Minato Acrus and at the 1F Plaza of Light at LaLaport EXPOCITY.
At LaLaport Yokohama, the event is split across two locations: the 4th Anniversary Exhibition and photo spots will be held on the 3rd Floor in the North Curve Mall, while the pop-up store and capsule toy raffle will take place on the 1st Floor in the North Court.
© ’26 SANRIO CO., LTD. APPR. NO. L672302Special photo spots, including a giant birthday cake
Across all venues, “Look Here Photo Spots” will be set up where you can take photos with a giant birthday cake celebrating JOCHUM’s 4th anniversary and your favorite merchandise! A 4th-anniversary celebration board featuring messages from JOCHUM and JO1 will also be on display, and an X posting campaign offering a chance to win original 4th-anniversary merchandise will be held.
Venue-specific exhibits are also planned: “JOCHUM’s HOUSE,” making its Tokai region debut at LaLaport Nagoya Minato Akurus; the “SNS Art Exhibition,” the first in-person exhibition of its kind at LaLaport EXPOCITY; and a 4th-anniversary 3D exhibit featuring all 11 members of JOCHUM at LaLaport Yokohama.
POP-UP STORE Celebrating the 4th Anniversary
The POP-UP STORE will feature a wide variety of original merchandise, including event-exclusive items and pre-release products available only for the 4th anniversary. Hours of operation are 10:00 a.m. to 8:00 p.m. from October 30 to November 1, and 10:00 a.m. to 6:00 p.m. from November 2 to November 12.
According to information from LaLaport EXPOCITY, advance reservations will be required from October 30 through November 3 due to expected crowds. Even on days requiring advance reservations, admission may be open to the general public starting around 2:00 PM, depending on crowd levels. Details regarding reservation methods and payment options are scheduled to be announced on October 19. Purchase limits will apply to certain items, so please check each facility’s official website before visiting.
POP-UP STORE Customer Bonus: “JOCHUM Balloon Stick”
Customers who make a purchase at the POP-UP STORE will receive a JOCHUM Balloon Stick on a first-come, first-served basis each day. The distribution quota is 100 per day on weekdays and 300 per day on Saturdays, Sundays, and holidays. You cannot choose the design from the 11 available types, and the giveaway will end once supplies run out.
© ’26 SANRIO CO., LTD. APPR. NO. L6723023-Day Limited Event! Capsule Toy Raffle to Win Original 4th Anniversary Merchandise
For three days only, from October 30 to November 1, customers can enter the capsule toy raffle once for every 5,000 yen (tax included) spent at the POPUP STORE. Prizes include original acrylic keychains, pin badges, and stickers commemorating the 4th anniversary, with a total of 11 varieties available for each item.
Participation is limited to once per person per day, and depending on whether you meet the conditions, you can enter the raffle up to two times per entry. Receipts from the entire event period can be combined, and the event ends once prizes run out.
© ’26 SANRIO CO., LTD. APPR. NO. L672302Receive a 4th Anniversary Limited-Edition Sticker with Shopping and Dining Inside the Venue
During the event period, for every 2,000 yen (tax included; cannot be combined) spent at participating stores within each venue, you’ll receive one random JOCHUM 4th Anniversary Limited Edition sticker. There are 5 different sticker designs in total, and you can receive up to 5 stickers per person per day. Purchases at the POPUP STORE are not eligible, and some stores are excluded from this promotion.
© ’26 SANRIO CO., LTD. APPR. NO. L672302Redemption times and locations vary by venue.
| Venue | Redemption Time | Redemption Location |
|---|---|---|
| LaLaport Nagoya Minato Akurus | 10:00 a.m.–6:30 p.m. * Excluding 2:00 PM–3:00 PM |
3F Inside LaLaport CLOSET & Mall Desk |
| LaLaport EXPOCITY | 10:00 a.m.–6:30 p.m. *Excluding 2:00 p.m.–3:00 p.m. |
3F, near the Green Side elevators, east side |
| LaLaport Yokohama | Weekdays 10:00–20:00 Saturdays, Sundays, and Holidays 10:00–21:00 |
1F Central Court &mall Desk |
Broadcast of the TV anime “JOCHUM” and in-mall announcements by JOCHUM
At each venue, the TV anime “JOCHUM” will be screened, and in-mall announcements featuring JOCHUM will also be broadcast. The screening locations are the 1F Center Court at LaLaport Nagoya Minato Acrus, the 1F Plaza of Light at LaLaport EXPOCITY, and the 3F North Curve Mall at LaLaport Yokohama.
“JOCHUM 4th ANNIVERSARY PARTY in LaLaport” Starts October 30!
© ’26 SANRIO CO., LTD. APPR. NO. L672302| Event Dates | October 30–November 12, 2026 |
|---|---|
| Venues | [Aichi/Nagoya] LaLaport Nagoya Minato Akurus [Osaka/Suita] LaLaport EXPOCITY [Kanagawa/Yokohama] LaLaport Yokohama |
| Official Website | LaLaport Nagoya Minato Akurus LaLaport EXPOCITY LaLaport Yokohama |
| Official X | @jo1xsanrio |
Frequently Asked Questions about “JOCHUM 4th ANNIVERSARY PARTY in LaLaport”
When and where will the “JOCHUM 4th ANNIVERSARY PARTY in LaLaport” be held?
It will be held from October 30 to November 12, 2026, at three venues: LaLaport Nagoya Minato Akurus, LaLaport EXPOCITY, and LaLaport Yokohama.
What are the POPUP STORE’s hours of operation?
From October 30 through November 1, the hours are 10:00 AM to 8:00 PM; from November 2 through November 12, the hours are 10:00 AM to 6:00 PM.
Is a reservation required for the POPUP STORE?
According to information from LaLaport EXPOCITY, advance reservations will be required from October 30 through November 3. Details on how to make reservations are scheduled to be announced on October 19.
What are the purchase perks at the POPUP STORE?
Customers who make a purchase will receive one of 11 types of JOCHUM balloon sticks on a first-come, first-served basis each day (100 per weekday; 300 per Saturday, Sunday, and holiday). . From October 30 through November 1, customers can also participate in a capsule toy raffle for every 5,000 yen (tax included) spent.
What are the conditions for receiving the 4th-anniversary limited-edition sticker?
During the event period, you’ll receive one sticker for every 2,000 yen (tax included) spent at participating stores within each venue (purchases cannot be combined). Stickers come in 5 random designs; you’re limited to one per person per day, up to a maximum of 5 stickers. Purchases at the POPUP STORE are not eligible.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© ’26 SANRIO CO., LTD. APPR. NO. L672302
