The second collaboration between Bandai Namco Entertainment’s male idol training and management game “The Idolmaster SideM (M-Mas)” and Daimaru Matsuzakaya Department Store, titled “THE IDOLM@STER SideM × DAIMARU MATSUZAKAYA VOL.2,” will feature a pop-up shop at the Daimaru Tokyo Store starting October 28, 2026, and at the Daimaru Umeda Store starting November 18, 2026.

In addition to apparel and merchandise featuring newly drawn visuals reminiscent of magazine photo shoots, the event will also feature a special collaboration with Aki Akane and a custom charm project.

The Idolmaster SideM × Daimaru Matsuzakaya Collaboration: Part 2 Overview

This is the second installment of the collaboration between The Idolmaster SideM and Daimaru Matsuzakaya Department Store. The first installment was held exclusively at the Daimaru Tokyo store in September 2025, but this time it will also be held at the Daimaru Umeda store. The theme is “Show a different side and embrace a new charm,” and the event will feature idols in newly drawn visuals reminiscent of a magazine photoshoot, along with merchandise inspired by each idol.

Exclusive Artwork

*During peak times, admission may be restricted or numbered tickets may be distributed.
*Some products are scheduled to be available for purchase online by pre-order.

The Idolmaster SideM × Daimaru Matsuzakaya: Second Series Items

Items are divided into apparel, miscellaneous goods, and merchandise. All prices include tax.

Apparel & Miscellaneous Goods

Merchandise

*Acrylic keychains and pin badges are also available as a complete set.
*The products shown are available in limited quantities and may sell out.
*The photos show prototypes. Products may be subject to change without notice.

The Idolmaster SideM × Daimaru Matsuzakaya: Second Round of Custom Charms and Special Collaboration

This event lets you create your very own bag charm by freely combining original parts (such as rhinestones and ribbons) inspired by the costumes from the newly drawn visuals with initial parts.

Special Collaboration with Akane Aki

Akane Aki has specially illustrated the idols wearing the costumes from this project.

*For details, please visit the special collaboration page with Akane Aki .

The Idolmaster SideM × Daimaru Matsuzakaya: Second Round Promotional Items

For every purchase of 3,300 yen or more (including tax) at the pop-up shop or through online pre-orders, you will receive one original clear card (6 varieties total).

*Designs cannot be selected.
*Promotional items at pop-up shops are available while supplies last.

The Idolmaster SideM × Daimaru Matsuzakaya: Part 2 FAQ

When and where will the event be held?

The event space on the 3rd floor of the Daimaru Tokyo Store will be open from October 28 to November 10, 2026, and the event space on the 1st floor of the Daimaru Umeda Store will be open from November 18 to November 24. Operating hours for both locations are 10:00 a.m. to 8:00 p.m.

What kinds of items are available?

Apparel and accessories such as tote bags with charms, quilted pouches, and scarves, as well as merchandise like acrylic stands and pin badges.

What about promotional gifts?

For every purchase of 3,300 yen or more (including tax) at the pop-up shop or through online pre-orders, you’ll receive one original clear card (6 designs total).

Is online shopping available?

Some items are scheduled to be available for purchase online on a made-to-order basis.

Please check the official website for details.
*Please note that the information in these articles may be out of date; we kindly ask that you check the official website for the latest details.

THE IDOLM@STER™ © Bandai Namco Entertainment Inc.