The “Animate Fair: Flowers of Ice and Snow Blooming in Hinamiya” for the TV anime “I May Be a Flawed Villainess, But…: The Tale of Hinamiya Chōne and Torikae,” based on the original work by Saki Nakamura, is here!
Running from January 23 to February 14, 2027, the event will take place at 13 stores nationwide—including the Animate Ikebukuro Main Store—as well as through Animate’s online store. Customers who purchase or pre-order related merchandise will receive visual cards (6 types total), and new merchandise featuring an original illustration themed around playing in the snow will also be released.
・For every 1,100 yen (tax included) spent on the purchase or pre-order of related merchandise, you’ll receive one visual card (6 varieties total).
・For books, audio, and visual media, one card will be distributed per item purchased or pre-ordered.
・New merchandise featuring the original “Flower of Ice and Snow Ver.” artwork, themed around playing in the snow, will be released.
・Bonuses are distributed at random and will end once supplies run out.
Details on the “Animate Fair ~Flowers of Ice and Snow Blooming in Hinamiya~”
An Animate Fair for the TV anime “I May Be a Flawed Villainess ~The Tale of the Butterfly and the Mouse in Hinamiya~,” based on the original work by Saki Nakamura, will be held from January 23 to February 14, 2027. The fair’s title is “~Blooming in Hinamiya, “Flowers of Ice and Snow” ~,” and new merchandise featuring original artwork themed around playing in the snow will be available!
Participating Stores
The fair will be held at 13 Animate stores nationwide and through Animate’s online store. Participating stores are the Ikebukuro Main Store, Sendai Store, Kichijoji Parco Store, Sapporo Store, Shibuya Store, Nagoya Store, Akihabara Store, Kyoto Store, LACHIC Fukuoka Tenjin Store, Okayama Store, Osaka Nipponbashi Store, Yokohama Vivre Store, and Umeda Store. For inquiries regarding the fair, please contact the respective participating stores.
Purchase Bonus: “Visual Cards (6 Varieties Total)”
During the campaign period, for every 1,100 yen (tax included) spent on deposits for purchases or pre-orders of merchandise related to the TV anime “Though I May Be a Flawed Villainess: The Tale of Hinamiya Chōne and Torikae,” you will receive one random “Visual Card (6 varieties total).” For books, audio, and visual products, (a minimum deposit of 1,100 yen, tax included, is required).
You cannot choose which bonus item you receive, and the offer ends when supplies run out, even during the promotion period. All prices listed for this fair include tax. Since Animate Online Store does not accept advance payment for pre-orders, pre-orders for products scheduled for release outside the campaign period are not eligible for the fair.
Some products are excluded from bonus offers, including online lotteries, capsule toy machine items, Kumameito-related merchandise, and certain TCGs. Please check the official Animate website for details on eligible products.
New Products Featuring the Original “Flower of Ice and Snow Ver.” Art
To coincide with the fair, new products featuring the original “Flower of Ice and Snow Ver.” art—themed around playing in the snow—are scheduled for release on January 23, 2027. The lineup features six characters: Huang Linglin (after the body swap), Zhu Huiyue (after the body swap), Ying Yaoming, Chen Yu, Lily, and Huang Dongxue.
Acrylic Stands, Acrylic Art Panels, and Clear Files
The “Acrylic Stands” come in six varieties, each depicting a full-body illustration of one of the six characters, while the “Acrylic Art Panels” feature a group visual of all six on a single panel. The “Clear Files” come in three varieties, each pairing two characters!
Acrylic Keychains, Character Badge Collection, Die-Cut Stickers
The “Acrylic Keychains” and “Die-Cut Stickers” will each be available in a total of 6 varieties, one for each of the 6 characters. The “Character Badge Collection” consists of 6 blind-pack items, and pre-orders are accepted by the box.
Price List for New Products
There are a total of 6 new “Flower of Ice and Snow Ver.” items. The prices for each item are as follows.
| Product Name | Price (Tax Included) |
|---|---|
| Acrylic Stands (6 types total) | 1,650 yen each |
| Acrylic Art Panel | 2,200 yen |
| Clear File Folders (3 varieties total) | 550 yen each |
| Acrylic Keychains (6 varieties total) | 880 yen each |
| Character Badge Collection (6 varieties total) *Pre-orders by box only |
1 pack (1 badge) 440 yen 1 box (6 packs) 2,640 yen |
| Die-Cut Stickers (6 varieties total) | 550 yen each |
The “Animate Fair ~Flowers of Ice and Snow Blooming in Hinamiya~” starts on January 23, 2027!
| Event Dates | January 23–February 14, 2027 |
|---|---|
| Venues | [Tokyo/Ikebukuro] Ikebukuro Main Store [Miyagi/Sendai] Sendai Store [Tokyo/Kichijoji] Kichijoji Parco Store [Hokkaido/Sapporo] Sapporo Store [Tokyo/Shibuya] Shibuya Store [Aichi/Nagoya] Nagoya Store [Tokyo/Akihabara] Akihabara Store [Kyoto/Shin-Kyogoku] Kyoto Store [Fukuoka/Tenjin] LaCitta Fukuoka Tenjin Store [Okayama/Okayama] Okayama Store [Osaka/Nipponbashi] Osaka Nipponbashi Store [Kanagawa/Yokohama] Yokohama Vivre Store [Osaka/Umeda] Umeda Store [Online] Animate Online Store |
| Official Website | Animate Fair Page |
| Official X | @futsutsuka_PR |
Frequently Asked Questions for “Animate Fair: Flowers of Ice and Snow Blooming in Hinamiya”
When does the fair run?
It runs from January 23 to February 14, 2027.
Where is the fair held?
The fair will be held at 13 Animate stores—Ikebukuro Main Store, Sendai Store, Kichijoji Parco Store, Sapporo Store, Shibuya Store, Nagoya Store, Akihabara Store, Kyoto Store, LaCitta Fukuoka Tenjin Store, Okayama Store, Osaka Nipponbashi Store, Yokohama Vivre Store, and Umeda Store—as well as through the Animate online store.
What are the conditions for receiving the purchase bonus?
For every 1,100 yen (tax included) spent on the purchase or pre-order deposit of related merchandise, you will receive one visual card (6 designs total). For books, audio, and visual media, one card will be distributed for each item purchased or pre-ordered (a deposit of at least 1,100 yen, tax included, is required).
Can I choose the design of the visual card?
You cannot choose the design; cards are distributed at random. The promotion ends once supplies run out, even during the campaign period.
When will the new “Hana of Ice and Snow Ver.” merchandise be released?
It is scheduled for release on January 23, 2027. A total of six items will be available, including acrylic stands and a character badge collection.
What should I keep in mind when pre-ordering through Animate Online?
Since Animate Online does not accept pre-order deposits, pre-orders for products released outside the campaign period are not eligible for the promotion.
Please check the official website for details.
*Please note that the information in these articles may be out of date, so please check the official website for the latest details.
© Saki Nakamura, Ichijinsha / “The Imperfect Villainess” Production Committee
