A pop-up store for the action RPG *ELDEN RING NIGHTREIGN*, developed by FromSoftware, is coming!
From September 30 to October 5, 2026, the store will be located within the “TOKYO ISSUE” event held at the Event Hall on the 6th floor of the Main Building at Isetan Shinjuku, offering pre-release merchandise, such as accessories, and promotional items.
・The venue is located within the “TOKYO ISSUE” event at the Isetan Shinjuku Main Building, 6th Floor Event Hall
・Pre-release merchandise, including accessories, and promotional items will be available
・The launch of the pop-up store marks the debut of the accessories label “TORCH TORCH Lite”
・Specific product details will be announced in a future update
“ELDEN RING NIGHTREIGN POP-UP STORE” Opens at Isetan Shinjuku
The gaming apparel brand “TORCH TORCH” has announced that it will open an “ELDEN RING NIGHTREIGN” pop-up store. The venue is the Event Hall on the 6th floor of the Main Building at Isetan Shinjuku, and the store will be part of the “TOKYO ISSUE” event taking place there.
The event will run for six days, from September 30 to October 5, 2026, closing at 6:00 p.m. on the final day. *ELDEN RING NIGHTREIGN* is an action RPG developed by FromSoftware and published by Bandai Namco Entertainment, released on May 30, 2025.
Pre-release merchandise and promotional items available
The store will offer pre-release merchandise and promotional items. Details regarding the specific lineup will be announced at a later date, and the release timing has not yet been disclosed.
“TORCH TORCH Lite” Merchandise Label Launches
Taking this pop-up store opening as an opportunity, TORCH TORCH announced the launch of “TORCH TORCH Lite,” a label focused on lifestyle goods. TORCH TORCH is a brand that has previously released T-shirts and accessories from the *ELDEN RING* series and currently operates its own stores at Shibuya PARCO, Shinsaibashi PARCO, Nagoya PARCO, and Mameyudai Koenji.
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The “ELDEN RING NIGHTREIGN POP-UP STORE” opens on September 30!
| Event Dates | September 30–October 5, 2026 |
|---|---|
| Venue | Isetan Shinjuku Store Main Building, 6th Floor, inside the “TOKYO ISSUE” event space 3-14-1 Shinjuku, Shinjuku-ku, Tokyo |
| Official Website | TOKYO ISSUE Special Site (Isetan Shinjuku Store) |
| Official X | TORCH TORCH (@torchtorch_jp) |
Frequently Asked Questions About the “ELDEN RING NIGHTREIGN POP UP STORE”
When is it held?
It will be held from September 30 to October 5, 2026. The event ends at 6:00 PM on the final day.
Where is the venue?
The store will be located within the “TOKYO ISSUE” event held at the Event Hall on the 6th floor of the Main Building at Isetan Shinjuku.
What kinds of products will be sold?
Pre-release merchandise, such as accessories, and promotional items will be available. The specific lineup will be announced in a future update.
Will there be online sales?
“TOKYO ISSUE” will feature an online pre-sale exclusively for MI Card members; however, “ELDEN RING NIGHTREIGN” is not included among the participating brands.
Are numbered tickets required for admission?
Numbered tickets will be distributed for booths where crowds are expected. Details, including the distribution method, will be posted on the Isetan Shinjuku Store event page on or after September 16, 2026, at 10:00 AM.
Please check the official website for details.
*Please note that the information in this article may be out of date, so please check the official website for the latest details.
© Bandai Namco Entertainment Inc. / © FromSoftware, Inc.
