A collaboration campaign between the TV anime “Blue Lock” and Lawson will take place at Lawson stores nationwide starting at 7:00 a.m. on September 15, 2026.

Featuring newly drawn illustrations of the strikers dressed in stylish outfits that exude mature allure, the campaign will offer clear file folders and laser cards as gifts with the purchase of eligible products, as well as “Toppo” snacks in original packaging, and merchandise available in-store, via @Loppi, and at HMV.

{
“@context”: “https://schema.org”,
“@type”: “Event”,
“name”: “TV Anime ‘Blue Lock’ × Lawson Collaboration Campaign”,
“description”: “A campaign featuring newly drawn illustrations of the strikers dressed in stylish outfits that exude mature allure. In addition to receiving clear files and laser cards with the purchase of eligible products, the campaign will feature Toppo in original packaging, in-store merchandise, @Loppi and HMV exclusive merchandise, and Lawson-branded printed fans.”,
“startDate”: “2026-09-15 “,
“endDate”: “2026-09-28”,
“eventStatus”: “https://schema.org/EventScheduled”,
“eventAttendanceMode”: “https://schema.org/OfflineEventAttendanceMode” ,
“image”: “https://collabo-cafe.com/wp-content/uploads/blue-lock-shop-tieup-lawson-2026-eyecatch.jpg”,
“location”: {
“@type”: “Place”,
“name”: “Lawson Stores Nationwide”,
“address”: {
“@type”: “PostalAddress”,
“addressCountry”: “JP”
}
},
“organizer”: {
“@type”: “Organization”,
“name”: “Lawson, Inc.”,
“url”: “https://www.lawson.co.jp/lab/campaign/bluelock/cp.html”
},
“url”: “https://www.lawson.co.jp/lab/campaign/ bluelock/cp.html”
}

Blue Lock “Lawson Collaboration” Event Overview

A collaboration campaign between the TV anime “Blue Lock” and Lawson will take place at Lawson stores nationwide starting at 7:00 a.m. on September 15, 2026.

Featuring newly drawn illustrations of the strikers dressed in stylish outfits that exude mature charm, the campaign will offer a wide range of items—from prizes available with the purchase of eligible products to snacks in original packaging, in-store merchandise, limited-edition items available via @Loppi and HMV, and print products from multi-function copiers.

Blue Lock “Lawson Collaboration” Original Clear File

Purchase any 3 eligible Lotte snacks to receive one original clear file. You can mix and match as you like and choose your favorite from a total of 6 designs.

The promotion applies to 30 Lotte snack items.

*Images are for illustrative purposes only. *Designs, colors, and specifications are subject to change. *Store staff may hand out the promotional item at the register when you purchase the eligible product. *This offer is available on a first-come, first-served basis and in limited quantities; it will end once supplies run out. *Some items may not be available at certain stores.

Blue Lock “Lawson Collaboration” Original Laser Cards

Purchase any two eligible gel drink products to receive one original laser card. You can mix and match as you like, choosing from a total of six designs.

There are 10 eligible jelly drinks.

*Alinamin Medical Balance is a designated quasi-drug. Its intended uses and effects are nutritional supplementation and tonic support during physical fatigue. Directions and dosage: One stick once daily for adults (ages 15 and older). *Due to limited quantities and first-come, first-served basis, this promotion will end once all prizes are gone.

Blue Lock “Lawson Collaboration” Original Packaging

An original packaging version of Lotte’s Toppo is coming soon. Sales will begin sequentially starting September 15, 2026, and both products will be priced at the standard Lawson price of 977 yen (tax included).

*Each package contains one of three different clear cards; designs cannot be selected. *Since product delivery times vary by store, the actual start date and time of sales may vary. *This product is not eligible for the reduced tax rate.

Blue Lock “Lawson Collaboration” Original Merchandise Available in Stores

Three types of merchandise—acrylic stands, pin badges, and ribbon keychains—will be available in stores. All items will be sold in the comic book section.

Release dates vary by region. In Hokkaido, Kyushu, the Chugoku region, Ehime, and the Tago-machi Store (Aomori), items will be available starting September 16; at the Gotsu-Keigawa Store (Shimane) and the Uchiko-Ikazaki Interchange Store (Ehime), items will be available starting September 17.

Acrylic Stand

Pin Badges

There are 12 different pin badges available for 550 yen (tax included). In stores, one badge is randomly selected from the 12 varieties and placed in a bag; you cannot choose the design. The lineup consists of 6 full-body character illustrations and 6 mini-character illustrations.

*Items are sold at random in stores.* Each bag contains one item featuring one of the designs. *Please refrain from opening the packaging or checking the contents before purchase.

Ribbon Keychains

There are 6 types of ribbon keychains in total, each priced at 1,210 yen (tax included). Each comes with an acrylic plate and two ribbons in colors specific to the respective character.

*Available only at select stores. *Quantities are limited; sales will end once stock runs out. *The release date may be delayed due to inclement weather or unforeseen circumstances.

Blue Lock “Lawson Collaboration” @ Loppi and HMV Merchandise

A total of 8 items will be available at @Loppi terminals in Lawson stores and on HMV&BOOKS online. Five of these items are exclusive to @Loppi and HMV and will not be sold in-store.

*Orders may close even during the order period. *Products can only be picked up at the store where you placed your order. *The sales period, release date, specifications, and end of sales are subject to change. *Reservations typically begin at 10:00 AM on the day of release, but this may vary. *The product lineup is subject to change. *We cannot accept cancellations after payment has been made or returns after the product has been handed over. *Images are for illustrative purposes only. Actual products may differ.

Lawson Print for Blue Lock “Lawson Collaboration”

Original fan designs created by the in-store multi-function copier “Lawson Print” will be on sale. The sales period runs from September 15 to November 30, 2026, which is longer than the main campaign period.