Adventure World’s “Adventure World POP-UP STORE” is coming to the Matsuzakaya Ueno Store!
From October 21 to October 27, 2026, the store will be located in the North Exit Arcade on the first floor, selling brand collaboration merchandise with “NEW ERA” as well as new panda-themed merchandise.
・Dates: October 21–27, 2026; Location: 1st Floor, North Exit Arcade
・Matsuzakaya Ueno Store will sell brand collaboration merchandise with “NEW ERA” for the first time
・New panda-themed merchandise, such as the “Pandaful Color Tote” and “Full-Zip Hoodie,” will be available for pre-sale
・Purchase limits apply to certain items per person
Details on the “Adventure World POP-UP STORE”
The “Adventure World POP-UP STORE,” organized by Adventure World in Shirahama Town, Wakayama Prefecture, will be held from October 21 to October 27, 2026, in the North Entrance Arcade on the first floor of the Matsuzakaya Ueno Store.
In addition to brand collaboration merchandise, the lineup will feature original goods sold at the park and new panda-themed merchandise. Zip-up hoodies perfect for fall and winter will also be available!
©Adventure WorldCollaboration Merchandise with “NEW ERA”
Collaboration merchandise between the global sports and lifestyle brand “NEW ERA” and Adventure World is making its debut at the Matsuzakaya Ueno Store! The “caps,” featuring animal motifs, are available in two sizes—adult and kids—and are priced at 5,500 yen each (tax included). Also available are “Cap Pouch Eco Bags” with a cap-shaped pouch, offered in three colors!
In addition to “NEW ERA,” collaborative merchandise with OUTDOOR PRODUCTS, CHUMS, and TEMBEA will also be available.
©Adventure World〈Pre-sale〉Pandaful Color Tote
The “Pandaful Color Tote” is now available for pre-sale as a new live-action panda merchandise item. This tote bag features photos of 20 pandas from throughout the park’s history arranged on the front and back, with a paw print design on the bottom.
© Adventure World〈Pre-sale〉Mobile Accessory Case
The “Mobile Accessory Case,” which lets you store all your mobile accessories in one place, is also available for pre-sale! The exterior features a design with photos of the panda family, and it measures approximately 158 mm × 100 mm.
© Adventure World〈Pre-sale〉PANDA FAMILY Full-Zip Hoodie
The “PANDA FAMILY Full-Zip Hoodie” is here—perfect for fall and winter! A photo of the Panda Family is printed on the back of the black hoodie. Available in three sizes: M, L, and XL.
© Adventure World〈Pre-sale〉Panda Family Multi-Charm Series Vol. 2
The capsule toy “Panda Family Multi-Charms, Series 2” will also be available for pre-sale. The lineup features a total of 5 varieties themed around “Babies of Those Days,” with each charm’s name printed on the back. The price is 500 yen per play (tax included).
© Adventure WorldList of Merchandise for Sale
In addition to the items listed above, a selection of original merchandise—such as plush toys—sold within the park will also be available at the venue.
| Product Name | Price (Tax Included) |
|---|---|
| Cap (NEW ERA) Adult & Kids | 5,500 yen |
| Cap Pouch Tote Bag (NEW ERA) – 3 Colors Available | 5,940 yen |
| 〈Pre-sale〉Panda Full-Color Tote | 2,860 yen |
| 〈Pre-sale〉Mobile Accessory Case | 1,870 yen |
| 〈Pre-sale〉PANDA FAMILY Full-Zip Hoodie | 8,800 yen |
| 〈Pre-sale〉Panda Family Multi-Charm Series 2 | 500 yen |
Purchase limits per person apply to some items. Product offerings are subject to change without notice, and items are available in limited quantities.
Available at the park and the official online shop
Pre-sale merchandise is scheduled to go on sale starting October 24, 2026, at the Adventure World gift shop inside the park (from park opening) and at the Adventure World official online shop (from noon). However, the “Panda Family Multi-Charm Series 2” will be available only at the park.
The “Adventure World POP-UP STORE” opens on October 21!
©Adventure WorldBusiness hours are from 10:00 a.m. to 8:00 p.m.
| Event Dates | October 21–27, 2026 |
|---|---|
| Venue | Matsuzakaya Ueno Store 1st Floor, North Exit Arcade (3-29-5 Ueno, Taito-ku, Tokyo) |
| Official Website | Adventure World Official Website |
| Official X | @aws_official |
Frequently Asked Questions about the “Adventure World POP-UP STORE”
When is the “Adventure World POP-UP STORE” being held?
It will be held from October 21 to October 27, 2026. Hours of operation are 10:00 a.m. to 8:00 p.m.
Where is the venue?
It will be held in the North Exit Arcade on the 1st floor of the Matsuzakaya Ueno Store in Taito Ward, Tokyo.
What kinds of merchandise will be sold?
In addition to collaboration caps, cap pouches, and eco-bags with “NEW ERA”—a first for the Matsuzakaya Ueno Store—the “Pandaful Color Tote,” “Mobile Accessory Case,” “PANDA FAMILY Full-Zip Hoodie,” and the second series of “Panda Family Multi-Charms” will be available for pre-release purchase. A selection of original merchandise, such as plush toys sold within the park, will also be available.
Are there any purchase limits?
Purchase limits per person will be in place for certain items.
Will the pre-release merchandise be available at the park or through online shopping?
Starting October 24, 2026, these items are scheduled to go on sale at gift shops inside the park and on the official online store. However, the second series of Multi Charms (capsule toys) will be available exclusively at the park.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
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