CATEGORY Retail Collaborations

News

Identity V × Marion Crepe Halloween Collaboration Starts October 9!

A Halloween collaboration between “IdentityV: The Fifth Personality” and Marion Crepes will take place at 21 locations nationwide from October 9 to October 31, 2026. Two limited-edition crêpes inspired by Survivors and Hunters (1,200 yen each) will be available, along with original merchandise such as life-size acrylic stands featuring newly drawn artwork of the characters in their Halloween costumes.

News

Pom Pom Purin Sweets Buffet in Makuhari Starts November 3!

To celebrate Pom Pom Purin’s 30th anniversary, a collaborative dessert buffet with Hotel New Otani Makuhari will be held at “The Lounge” (Tea & Cocktails) from November 3 to December 7, 2026. The event will feature desserts inspired by Pompompurin and his friends, as well as savory dishes such as roast beef and limited-edition collaboration drinks. Every guest will receive one of four original Makuhari-exclusive pin badges.

Fashion

Hanamaru Obake New Items Coming to Shimamura Stores Nationwide Starting October 3!

New items from Sanrio’s “Hanamaru Obake” line will go on sale starting October 3, 2026, at Shimamura stores nationwide and on the official online store, “Shimamura Park”! In addition to accessories and apparel such as bags, pouches, socks, and lounge pants, the collection will also feature home decor items like die-cut cushions, blankets, and mattress pads!

Convenience Store

Korashō × Lawson: Chocolat Plump Stickers—Available Starting October 6!

The “Korashō ♡ Chocolat Campaign,” a collaboration between Shinkenzemi’s Korashō and Meiji Milk Chocolate’s 100th anniversary, will be held at Lawson stores nationwide starting October 6, 2026. When you purchase three eligible Meiji snacks, you’ll receive one of four original puffy stickers—featuring a design of Korashō transformed into chocolate—on a first-come, first-served basis while supplies last.

News

Chiikawa Bakery 2nd Anniversary: The Corne-Shaped Mascot Arrives on October 15!

To commemorate the 2nd anniversary of “Chiikawa Bakery” in Harajuku and Omotesando on October 29, 2026, the “2nd Anniversary Celebration” will be held starting October 15. New merchandise will be available, including a set of eight mascot items featuring the Chikawa characters as cornet pastries and tea tins. Customers who spend 3,300 yen or more (tax included) will receive an original 2nd-anniversary mat and pin badge, and will also receive an original 2nd-anniversary coaster with each takeout drink purchased.

Fashion

Shirotan Hairbands and Hair Caps Go on Sale at Shimamura Park on September 30!

A hairband and hair cap featuring “Shirotan,” a pure white, fluffy bearded seal, will go on sale at “Shimamura Park,” the online store of Fashion Center Shimamura, starting at 3:00 PM on September 30, 2026. These hair accessories feature Shirotan’s face, with the headband priced at 759 yen (tax included) and the hair cap at 979 yen (tax included).

Fashion

Bad Batsumaru & Hello Kitty × Avail: Merchandise Goes on Sale Starting October 3!

Merchandise featuring Sanrio’s popular characters “Bad Batsumaru” and “Hello Kitty” will go on sale at Avail starting October 3, 2026, and will also be available on the online store starting at 12:00 p.m. on the same day. The Bad Batsumaru lineup includes 18 items, such as bags, charms, and storage accessories, while the Hello Kitty lineup features three styles of women’s pullovers. Prices start at 429 yen (tax included).

News

Haikyu!! × Ootoya: Second-Year Students’ “Game-Day Meals” Event Starts October 8!

The second collaboration between the anime “Haikyū!!” and Ootoya, titled “Meals for Victory: Creating and Passing on the Next Generation!!,” will be held at Ootoya restaurants nationwide from October 8 to November 23, 2026. Collaboration set meals featuring prizes inspired by six second-year students from various schools—including Yū Nishitani and Kenma Kozume—will be introduced in two phases, with three varieties each in the first and second halves of the event. Additionally, a dessert platter inspired by the team captain’s treat and newly illustrated merchandise will be available for purchase.

Fashion

Sanrio Sweets-Themed Color Sweatshirts Now Available at Honeys!

Honeys has released its “Sanrio Characters Color Sweatshirts,” which are now available at Honeys stores and will go on sale at the official Honeys online shop starting at 10:00 a.m. on October 20, 2026! The collection features six designs: Cinnamoroll, Pompompurin, Hangyodon, Sugar Bunnies, Usahana, and Hello Kitty. Each sweatshirt features colors inspired by the respective character and a logo print on the back. The price is 2,980 yen (tax included) per item, and sizes range from SS to 3L.

Fashion

Kuromi × Don Quijote Birthday Merchandise: On Sale Starting in Early October!

A “Birthday Goods Series” commemorating Kuromi’s birthday on October 31 will be available exclusively at Don Quijote stores. A total of 9 items—including mini pouches, headband and holder sets, mascot coin pouches, and “Peta-Chara” stickers—will go on sale sequentially starting in early October 2026!

News

One Piece: Straw Hat Store 14th Anniversary “Harakado Dining Hall” Event Starts October 3!

To commemorate the 14th anniversary of the “ONE PIECE Straw Hat Store,” the “Harakado Shokudo” collaboration—featuring 11 restaurants on the 5th and 6th floors of Tokyu Plaza Harajuku’s “Harakado”—will be held from October 3 to October 25, 2026. For every collaboration menu item inspired by the Straw Hat Pirates that you purchase, you’ll receive an “Umbrella Charm” featuring the 14th-anniversary artwork. If you bring the exchange voucher to the Straw Hat Store Harajuku, you’ll also receive charms featuring the other five characters.

News

Bread Thief: A giant bread thief has appeared at JR Ikebukuro Station and will be there until October 4!

To commemorate the anime *The Bread Thief*, which premieres on October 2, large figures of “The Bread Thief” and “The Fake Bread Thief” have appeared on Azalea Road outside the ticket gates at JR Ikebukuro Station. The large-scale advertisement will be on display from September 28 to October 4, 2026, and the surrounding pillars have also been wrapped with illustrations of “Pan Dorobou.”

Fashion

Crayon Shin-chan × Avail: New Merchandise Goes on Sale Nationwide Starting October 3!

New “Crayon Shin-chan” × Avail merchandise will go on sale nationwide starting October 3, 2026. In addition to pillows with covers, blankets, bag charms, and loungewear, the collection will also feature boxer shorts and socks featuring designs from the movie series. These items will also be available at Shimamura Park starting at 12:00 p.m. on the same day!