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The TV Anime “Natsume’s Book of Friends” Animate Fair Will Be Held on September 12, 2026!

The TV Anime “Natsume’s Book of Friends” Animate Fair 2026 will be held from Saturday, September 12, 2026, through Sunday, September 27, 2026, at Animate stores nationwide and on the Animate online store. Newly drawn merchandise based on the “exorcist” theme—including trading pin badges, illustration cards, and acrylic stands—will be available for pre-release purchase. For every 1,100 yen (tax included) spent on character goods, customers will receive a fair purchase bonus: a set of “postcards” (6 varieties total).

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Haikyu!! POP UP to Open Successively in Tokyo, Fukuoka, and Hyogo Starting October 2!

A pop-up shop themed around the “ugly sweaters” from the TV anime “Haikyu!!” will be held at three locations in Tokyo, Fukuoka, and Hyogo, starting at Yurakucho Marui on Friday, October 2, 2026. The shop will feature “ugly sweaters” (17,600 yen each) featuring newly drawn artwork of Shoyo Hinata, Tobio Kageyama, Tetsuro Kuroo, Kenma Kozume, Kotaro Kito, and Kyojji Akashi, as well as various other merchandise and trading goods.

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“Maji Inu” Pop-Up Store in Yokohama Opens September 18!

The first-ever sale of original merchandise and pop-up store for Amane Ono’s dog manga “Maji Inu” will be held at the “K-Arena Shop” in Yokohama’s Minato Mirai district from Friday, September 18, 2026, through Sunday, September 27, 2026!
A total of 8 items will be available, including random stickers, Sagara embroidered keychains, face-print drawstring pouches, and T-shirts. For every purchase of 3,300 yen (tax included) or more, customers will receive a passport-photo-style bromide (randomly selected from a total of 3 designs), At the pop-up, customers will also receive a store-exclusive postcard per transaction, and a limited-time pre-order sale will be available on the e-commerce site “Fanketto.”

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Chikawa Pocket Pop-Up Store in Sapporo Opens September 18!

The “Chiikawa Pocket mini POP UP STORE,” based on the smartphone game “Chiikawa Pocket,” will be held at Sapporo PARCO, 7th Floor (PARCO FACTORY), from Friday, September 18, 2026, through Sunday, October 4!
The lineup includes mascots, trading acrylic stands, and pin badges from the “Dinosaur” and “Alice” series, and customers who make a purchase will receive a special shopping bag and stickers (7 varieties total) as a bonus.

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Chikawa Pop-Up Store at JR Ikebukuro Station Opens September 18!

A pop-up store for “Chiikawa”—whose characters are beloved for living their lives to the fullest despite their clumsiness—will be held from Friday, September 18, 2026, through Monday, September 28, 2026, at the event space outside the South Ticket Gate at JR Ikebukuro Station!
The lineup will feature a wide variety of new products, including the “It’s Way Too Delicious! ‘Water’… Mascot,” leopard-print vanity pouches and pin badges, Pasta-rai-suke T-shirts, and zip-up hoodies from the horror series.

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MILGRAM Yume Puchi Store Opens at Shibuya Moddy on September 18!

“MILGRAM” will host the “Yume Puchi POP UP SHOP in AMNIBUS STORE -white-” from Friday, September 18, 2026, through Sunday, October 4, 2026, at “AMNIBUS STORE -white-” on the 4th floor of Shibuya Moddy! A wide variety of “Yume Puchi” items featuring new illustrations—including heart-shaped pin badges, bromides, illustration cards, aurora die-cut stickers, and wobbling acrylic stands—will be available for pre-release purchase. Additionally, customers who purchase one box of eligible products will receive a box purchase bonus featuring designs from “S” and “Innocent/Guilty.”

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Sergeant Keroro × Sanrio Pop-Up Store Opens in 3 Cities Starting September 11!

A “Sergeant Keroro” × “Sanrio Characters” pop-up store will kick off on Friday, September 11, 2026, at the Ekimaru à la Mode store near the West Exit of JR Kyoto Station, and will then tour to the event space in front of the South Ticket Gate at JR Ikebukuro Station in Espal Sendai for additional stops!
Merchandise such as approximately 10 cm tall squishy plush mascots, acrylic keychains, embroidered pin badges, and tote bags will be available. In-store purchase incentives will also be offered: a message card with every purchase of 3,000 yen or more (tax included), and a paper shopping bag with every purchase of 5,000 yen or more (tax included).

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NERDOG, Mominin, and Yamada yum Joint Pop-Up in Ginza on September 11!

Featuring illustrators NERDOG, Mominin, and Yamada yum, “NERDOG, Mominin, and Yamada yum Joint Pop-Up” will be held at Ginza Tsutaya Bookstore’s ART IN CABINET from Friday, September 11, 2026, through Wednesday, September 23, 2026 (a national holiday). In addition to an exhibition of original artwork, the event will feature “NERDOG’s” first-ever plush toys and large double-sided cushions, “Momi-Ham” embroidered handkerchiefs, “Yamuneko-chan” plush mascot charms, among other original merchandise from all three artists. Also available will be a venue-exclusive clear sticker set and key visual postcards, which will be given away with the purchase of pop-up merchandise.

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Kamen Rider Zetsu Pop-Up Event: Coming to 4 HMV Stores Nationwide Starting September 19!

A “Kamen Rider Zetsu” pop-up shop in collaboration with HMV will be held sequentially at four locations: Osaka and Aichi starting September 19, 2026, and Tokyo and Fukuoka starting October 10, 2026. A total of six commemorative items, including acrylic banner cards and stickers featuring iconic scenes, will be available. Additionally, customers will receive a mini sticker (7 varieties total) as a purchase bonus for every 2,000 yen (tax included) spent on related merchandise.

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Jujutsu Kaisen 5th Anniversary Pop-Up Store in Osaka Opens September 10!

A pop-up store celebrating the 5th anniversary of the anime adaptation of the popular manga *Jujutsu Kaisen* by Gege Akutami will open at TSUTAYA EBISUBASHI Osaka IP Bookstore starting September 10, 2026. A total of nine types of merchandise featuring newly drawn illustrations of the characters in traditional Japanese attire will be available!

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“Madoka Magica” Movie Store Events at Three Marui Locations to Begin One After Another Starting September 19!

A pop-up shop for *Puella Magi Madoka Magica the Movie: Walpurgis Night’s Turn* will open sequentially starting September 19, 2026, at three Marui locations in Yurakucho, Hakata, and Namba. The lineup features a total of 18 merchandise items featuring newly drawn illustrations of the “Petal Dress”!

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The Sakura Wars 30th Anniversary Pop-Up Shop Opens at Yurakucho Marui on October 3!

The “Sakura Wars” 30th Anniversary POP-UP SHOP ~Romance, Once Again~ will be held from October 3 to October 12, 2026, at the event space on the 8th floor of Yurakucho Marui. A total of 13 new merchandise items featuring brand-new illustrations by Hidenori Matsubara will be available, and there will also be a campaign offering a free mini-card for every 2,000 yen spent, as well as a chance to win a life-size panel.