CATEGORY Fashion

Fashion

SWIMMER Gum with Pouch—Available Exclusively at Donki Starting September 3!

“SWIMMER Gum with Pouch,” a food toy featuring a pouch from the “SWIMMER” lifestyle brand, will go on pre-sale starting September 3, 2026, at select Don Quijote, Arita, and Piago stores. Featuring a retro and cute design based on the concept “Be with SWIMMER Every Day, Everywhere!”, the set includes four varieties and is priced at 396 yen (tax included).

Fashion

Cardcaptor Sakura Merchandise Arrives at Shimamura on September 5!

Merchandise items from “Cardcaptor Sakura: Clear Card Arc” will go on sale starting Saturday, September 5, 2026, at Fashion Center Shimamura stores nationwide, and at Shimamura Park (online store) starting at 3:00 PM on the same day!
The lineup features a total of 10 items, including tote bags with charms, shopping bags with die-cut pouches, jewelry box charms, and smart key cases, all featuring designs of Sakura Kinomoto, Kero-chan, Spinel, and the Sealing Staff.

Fashion

Rilakkuma × Avail: A total of 25 merchandise items will be available starting September 5!

Collaboration items featuring San-X’s popular character “Rilakkuma” and the Shimamura Group’s casual brand “Avail” will go on sale at Avail stores nationwide starting September 5, 2026. The lineup includes a total of 25 items, such as a pass case with a retractable cord, insulated bags, and loungewear, and they will be available at the online store starting at 12:00 p.m. on the same day.

Fashion

Sanrio × Shimamura Lolita Series: New Items Go on Sale September 1!

The “Lolita Series” collaboration between Sanrio Characters—including “Hello Kitty” and “Kuromi”—and Shimamura will go on sale at select stores starting Tuesday, September 1, 2026. The lineup includes a total of 8 items, such as pillowcases and duvet covers. The items will be available in the online store starting at 3:00 PM on the same day!

Fashion

Sanrio Hello Kitty Gal Series Coming to Avail Starting September 5!

New Sanrio Characters merchandise will go on sale starting Saturday, September 5, 2026, at Avail stores and the official online store, “Shimamura Park”!
The lineup includes 14 types of organizing and storage items from the “Hello Kitty Gal Series,” featuring cool animal prints, as well as two styles of women’s socks from “Luloromanic,” priced from 429 yen to 3,300 yen (including tax).

Fashion

Monchhichi Merchandise & Multi-Charms Coming to Avail Starting August 29!

New “Monchhichi” merchandise in collaboration with “Avail,” a casual brand operated by the Shimamura Group, will go on sale nationwide starting August 29, 2026. In addition to new fashion accessories such as bag charms and keychains, the lineup features a wide range of daily necessities—from memory foam cushions, storage boxes, and bath mats to women’s pajamas and loungewear—starting at 770 yen (tax included)!