A new collection of 9 items featuring JR East’s mascot, the “Suica Penguin,” is now available exclusively on the online store “GRANSTA MALL”!
They will go on sale sequentially starting around 12:00 p.m. on Friday, October 30, 2026.
・Going on sale sequentially starting around 12:00 PM on Friday, October 30, 2026
・Available exclusively on the “GRANSTA MALL” e-commerce site
・Oversized T-shirts, stickers, and clear file folders featuring the “Penguin Years” design
・Also available: a drawstring pouch featuring the sun-kissed penguin and an oval tin filled with Caffarel chocolates
Details on New Suica Penguin Merchandise
In conjunction with the JR East Group’s “Penguin Years” initiative for fiscal year 2026, new items featuring a key visual with a colored-pencil style are now available!
The lineup also includes items featuring the sun-kissed look beloved by fans, as well as designs from the “ARIGATO Suica 25” campaign celebrating Suica’s 25th anniversary.
©Chiharu Sakazaki/JR East/DENTSUItems featuring the “Penguin Years” design
The T-shirt, featuring a large image of the Suica Penguin looking up at the blue sky, has a relaxed, oversized fit.
Also available are an A4 clear file with the same design and a set of five die-cut PVC stickers, each with a long side measuring approximately 8 cm!
Penguin Years T-shirt
Penguin Years T-shirt (Model Image)
Stickers: Penguin Years 5-Piece Set
A4 Clear File: Penguin Years
| Suica Penguin T-Shirt: Penguin Years | 3,850 yen each (tax included) M: Length 70 cm / Width 58 cm / Shoulder Width 53 cm / Sleeve Length: 25 cm L: Length 73 cm / Width 61 cm / Shoulder Width 55 cm / Sleeve Length 26 cm |
|---|---|
| Suica Penguin Stickers: “Penguin Years” 5-Piece Set | 800 yen (tax included) |
| Suica Penguin A4 Clear File – Penguin Years | 280 yen (tax included) |
Drawstring Bags, Oval Tins, and Stickers
The drawstring pouches come in three designs: “Sun-Kissed,” featuring a tanned figure holding a surfboard; “Momotaro,” leaping out of a peach; and “Double Face,” with a face design on both sides.
The oval tins, created in collaboration with the Italian chocolate brand “Caffarel,” contain four foil-wrapped chocolates, including Gianduja.
Drawstring Pouch – Golden Brown
Drawstring Pouch: Momotaro
Double-Sided Drawstring Pouch (Front and Back Images)
Oval Can (Omelet Rice)
Stickers: ARIGATO Suica 25, Set of 4
Sticker: Lightly Toasted
*Drawstring pouches are sold individually.
*Images are for illustrative purposes only.
| Suica Penguin Drawstring Pouch: Golden Brown | 800 yen (tax included) |
|---|---|
| Suica Penguin Drawstring Pouch: Momotaro | 800 yen (tax included) |
| Suica Penguin Drawstring Pouch: Double-Sided | 1,050 yen (tax included) |
| Suica Penguin Oval Can (Omelet Rice) | 1,400 yen (tax included) |
| Suica Penguin Sticker: ARIGATO Suica 25 (Set of 4) | 640 yen (tax included) |
| Suica Penguin Sticker: Golden Brown | 200 yen (tax included) |
Suica Penguin New Merchandise: On Sale Starting October 30!
©Chiharu Sakazaki/JR East/DENTSU| Official Website | GRANSTA MALL |
|---|---|
| Products | 9 New Merchandise Items |
| Release Date | Starting around 12:00 PM on Friday, October 30, 2026 |
| Where to Buy | Exclusive to GRANSTA MALL (online shop within JRE MALL) |
| Price | 200 yen – 3,850 yen (tax included) |
| Distributor | JR East Cross Station Co., Ltd. |
| Official X | @Pensta_JRCross |
*Immediately after sales begin, the site may experience heavy traffic and become temporarily difficult to access.
*These items may be featured at future “Suica Penguin” merchandise events.
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Frequently Asked Questions About New Suica Penguin Merchandise
When will they go on sale?
They will go on sale sequentially starting around 12:00 PM on Friday, October 30, 2026.
Where can I buy them?
They will be sold exclusively at the “GRANSTA MALL” online store within JR East’s “JRE MALL.”
How much do they cost?
Prices range from 200 yen (tax included) for the “Golden Brown Sticker” to 3,850 yen (tax included) for the “Penguin Years T-shirt.”
What sizes are available for the T-shirts?
Two sizes are available: M and L. Both feature an oversized fit.
What is “Penguin Years”?
To express gratitude for the continued support of the “Suica Penguin,” the JR East Group has designated fiscal year 2026 as “Penguin Years” and is launching initiatives such as a special website and original merchandise.
Please check the official website.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
©Chiharu Sakazaki/JR East/DENTSU
Suica is a registered trademark of JR East.
