The iLove × Hot Pepper Beauty Web Commercial Premieres on September 9!

The idol project “=LOVE (Equal Love)”—produced by current idol Rino Sashihara and backed by Yoyogi Animation College—will collaborate with Hot Pepper Beauty.

A new web commercial titled “~Let’s Become Our ‘Love’ Selves Together?~” will be released on September 9, 2026, and an X-exclusive campaign has also been announced.

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Overview of the =LOVE and “Hot Pepper Beauty” Collaboration

=LOVE’s official website has announced their appearance in Hot Pepper Beauty’s new web commercial.

The tagline is “Let’s become our ‘love’ selves together,” and special visuals of the members have been released.

© 2026 Yoyogi Animation Academy

*Details of the X-exclusive campaign will be announced on the official Hot Pepper Beauty X account

Details of the =LOVE “Hot Pepper Beauty” Web Commercial

The web commercial features =LOVE’s song “Super Express: On the Run” as background music.

The video depicts the members’ journey from the dressing room to the stage. The theme centers on how they carefully prepare—fixing their hairstyles and putting their hearts into getting ready—just like the fans coming to the live show, so they can meet everyone as their “best selves.”

Frequently Asked Questions About the =LOVE “Hot Pepper Beauty” Collaboration

When was the web commercial released?

It has been available on Hot Pepper Beauty’s official social media channels since midnight on September 9, 2026.

What does the commercial depict?

Set to the background music of =LOVE’s song “Super Express: On the Run,” the commercial depicts the members’ journey from the dressing room to the stage. The theme centers on the members preparing to meet fans as their “best selves”—just as fans wholeheartedly prepare for a live performance.

Where can I watch it?

It is available on Hot Pepper Beauty’s official YouTube, X, and TikTok channels.

Is there a campaign?

An X-exclusive campaign has been teased, but the details and timing have not yet been announced. It will be announced on the official Hot Pepper Beauty X account.

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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.

© 2026 Yoyogi Animation Academy

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