CATEGORY Benesse

Convenience Store

Korashō × Lawson: Chocolat Plump Stickers—Available Starting October 6!

The “Korashō ♡ Chocolat Campaign,” a collaboration between Shinkenzemi’s Korashō and Meiji Milk Chocolate’s 100th anniversary, will be held at Lawson stores nationwide starting October 6, 2026. When you purchase three eligible Meiji snacks, you’ll receive one of four original puffy stickers—featuring a design of Korashō transformed into chocolate—on a first-come, first-served basis while supplies last.

Pop-up Store

Shimajiro “&Shimajiro” Event Starts September 11 at 11 Kiddyland Stores!

A new collection themed “My Room” from Benesse’s “&Shimajiro” will be available for a limited-time pre-sale from Friday, September 11, 2026, through Thursday, September 24, 2026, at 11 Kiddyland stores nationwide. In addition to a total of 77 items—including plush toys, face-print drawstring pouches, and a secret collection—we’ve compiled a comprehensive guide to the event dates, prices, and participating stores, featuring exclusive gifts for purchasers such as limited-edition stickers and reusable bags, as well as photo sessions with Shimajiro at the Osaka Umeda and Hiroshima PARCO stores!